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All Journal The Journal of Pure and Applied Chemistry Research Dinamisia: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF SCIENCE AND APPLIED ENGINEERING Al-Ittijah : Jurnal Keilmuan dan Kependidikan Bahasa Arab Jurnal Scientia Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen INOVASI: Jurnal Politik dan Kebijakan EduInovasi: Journal of Basic Educational Studies Jurnal Intelek Insan Cendikia Muara: Jurnal Manajemen Pelayaran Nasional Jurnal Manajemen Bisnis Digital Terkini
ZAINUL ABIDIN
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Optimalisasi Produk Olahan dan Strategi Pemasaran Ikan Lele di Kawasan Wisata Edukasi Kampung Lele, Desa Tales, Kecamatan Ngadiluwih, Kediri Rahmawati, Irma Sarita; Annisa Rizky Maulidiana; Rahma Micho Widyanto; Zainul Abidin; Fitri Candra Wardana
TRI DHARMA MANDIRI: Dissemination and Downstreaming of Research to the Community (Journal of Community Engagement) Vol 3 No 2 (2023)
Publisher : SMONAGENES Research Center, Univeritas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtridharma.2023.003.02.83

Abstract

The catfish village educational tourism area located in Tales Village, Ngadiluwih District, Kediri Regency, East Java Province is a business that has great potential, especially in catfish farming. To increase its economic value, catfish can be made into processed products that has a higher selling price compared to raw fish. Optimization of the diversification of processed catfish products such as floss, nuggets, and crackersisneeded. In addition, a marketing strategy is needed to increase tourist visits to this catfish village. The aim of this program was to assist community service partner in processing catfish products and understanding a good and structured marketing strategy. The training methods used are lectures, discussions, and tool demonstrations. Program evaluation using pre-test and post-test as well as participants' satisfaction during the training. There was an increase in the participants' knowledge (4.20%) and a positive response to the implementation of the training so that it was able to benefit community service partner. It can be concluded that this community service program is able to increase partner empowerment, especially in knowledge and skills regarding the marketing strategy and processed food diversification.
Co-Authors ABDUL HAMID Abu Bakar Fahmi Ainul Hayat Amrullah Andi Tenri Ani Mulyasuryani Annisa Rizky Maulidiana Arief Rachman Afandy Arif Nofa Sugiyanto Atikawati*, Dini Fatimah Az-Zahra Fitri Candra Wardana Fitri Liza Hadi Suyono Jamaluddin Jeremia Steven Tambunan Joya Amanda Pinem M Rizal Miatin Rachmawati Moh. Farid Rahman Muhammad Sabil Haq Muhammad Yogi Nurrohman Neny Marwati Rachmat Triandi Tjahjanto Rahma Micho Widyanto Rahmawati, Irma Sarita Ria Manurung Rini Nur Hasanah Rizal Sugiarto Situmorang samsul arifin Sekar Aulia Rambe Silvia Annisa Syafiul Anam Zainul Qudsi