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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Academia Open Indonesian Journal of Cultural and Community Development Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies
Oetarjo, Mas
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Journal : Academia Open

 1 
Global Dynamics through MSME Purchases Influenced by Price, Quality, and Digital Factors Prasiwi, Ferra Puspa; Oetarjo, Mas
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8171

Abstract

This study investigates the impact of digital marketing, service quality, and price on purchasing decisions at MSMEs Rabit Buket Sidoarjo, East Java. Using a quantitative approach, data were collected from 96 respondents through questionnaires and analyzed with SPSS software. Results show that digital marketing, service quality, and price positively and significantly influence purchasing decisions. These findings suggest that MSMEs should enhance their digital marketing, maintain high service quality, and offer competitive pricing to boost customer purchases. Future research should consider additional variables for a more comprehensive analysis. Highlight: Digital marketing enhances purchasing. High service quality influences buyers. Competitive pricing drives purchase decisions. Keyword: Digital marketing, service quality, price, purchasing decisions, MSMEs
Brand, Price, and Word of Mouth Impact Global Consumer Choices Kurniawan, Achmad Riski; Oetarjo, Mas
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8172

Abstract

This study examines the influence of brand image, price, and Electronic Word of Mouth (E-WOM) on purchasing decisions in the e-commerce platform, Shopee. Using a quantitative approach, data from 96 respondents in Sidoarjo Regency were analyzed through Smart-PLS Version 3.0. Results reveal significant effects of brand image, price, and E-WOM on purchasing decisions, with brand image reflecting reputation, effectiveness, and trustworthiness, while price considerations include affordability, quality alignment, competitiveness, and benefit congruence. E-WOM's impact is seen through intensity, content, and valence of opinion. These findings highlight the importance of these factors in influencing consumer behavior on Shopee. However, the study's focus on these three variables suggests a need for future research to explore additional factors impacting e-commerce purchasing decisions, contributing to a deeper understanding of consumer behavior in online retail settings. Highlights: Consumer Behavior: Brand image, price, and E-WOM influence Shopee purchasing decisions. Data Analysis: Smart-PLS analyzes 96 respondents' data on e-commerce behavior. Research Implications: Further exploration needed for comprehensive understanding of online consumer behavior. Keywords: e-commerce, Shopee, purchasing decisions, brand image, Electronic Word of Mouth (E-WOM)
Blackpink's Celebrity Endorsement Shapes Global Oreo Purchase Intentions Fitria, Ina; Oetarjo, Mas
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8250

Abstract

This research investigates how Celebrity Endorsement and Brand Image influence Purchase Intention for Oreo Blackpink products, with Brand Attitude as a mediator, aiming to fill a gap in understanding consumer behavior in the context of South Korean music group endorsements. Using quantitative techniques and data from 177 respondents who had seen advertisements and purchased Oreo Blackpink products, the study found that Celebrity Endorsement and Brand Image positively and significantly influence Brand Attitude. However, Brand Image did not significantly affect Purchase Intention, while Celebrity Endorsement and Brand Attitude had a positive and significant impact on Purchase Intention. The findings emphasize the importance of celebrity endorsement selection and Brand Attitude in shaping consumer perceptions and purchase intentions, providing insights for marketing strategies in competitive markets targeting emerging demographics. Highlight: Celeb Influence: Key in shaping perception and purchase for Oreo Blackpink. Attitude's Role: Crucial mediator between endorsement, image, and purchase intention. Strategic Insight: Selective endorsement and positive attitude enhance consumer engagement. Keyword: Celebrity Endorsement, Brand Image, Purchase Intention, Brand Attitude, Oreo Blackpink
Co-Authors Aditya, Mita Alshaf Pebrianggara Ananda, Kharisma Andani, Retno Andika, Lintang Pratama Putra Aprianto, Kurniawan Sova Aprilia, Siska Rizki Arianti, Dhea Wulan Ashari, Billa Laura Dewi Komala Sari Eko Satriyo Hadi Nata Faizi, Ahmad Nur Febriansyah, Rizky Eka Febrianti, Yeti Fitria, Ina Haniifah, Sherliy Putri Haq, Masyithoh Faarisatul Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Komala Sari, Dewi Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Malau, Rona Mala Shalsabella Masri, Meriska Rossana Yanuar Maulana, Mochamad Luthfi Misti Hariasih Mochamad Rizal Yulianto Muhammad Yani, Muhammad Nurvita, Qur’ani Octavia, Rena Salsabil Oktaviani, Moch Ari PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Rachman, Mohammad Arief Rahmawati, Karima Nabila Yulia Rahmayanti , Siti Rahardhini Dwi Rischawati, Novita Rita Ambarwati Sukmono Rohmadhani, Salsabela Diniarti Sabrina, Herdina Saptarianto, Bayu Alief Sudarso, Satrio Sumartik Syahputri, Denisa Firlian Syofia, Khalimatus Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Yulianto, Mochammad Rizal ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah