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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Formosa Journal of Applied Sciences (FJAS) Journal of Mandalika Review Jurnal Ilmiah Hospitality Management Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Penelitian dan Pengabdian Masyarakat Social, Ecology, Economy for Sustainable development goals Journal IIJSE Journal of Hotel Management
Witarsana, I Gusti Agung Gede
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Arts Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Service Quality and Facilities on Purchase Intention at Bukit Asah Bali Camping Ground Sari, Ni Komang Della Puspita; Witarsana, I Gusti Agung Gede; Suastini, Ni Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11291

Abstract

Service quality and facilities are important factors to increase purchase intention, so that with good service quality and facilities, it can influence the increase in purchase intention. This research was conducted at Bukit Asah Bali Camping Ground. This study aims to determine the effect of service quality and facilities on purchase intention at Bukit Asah Bali Camping Ground which was analyzed by SPSS. Data collection was carried out by distributing questionnaires and using a 5-point Likert scale. The analysis methods used are: classical hypothesis testing, multiple linear regression, t-test, F-test and coefficient of determination. The results of this study indicate that service quality and facilities partially have a positive and significant effect on purchase intention at Bukit Asah Bali Camping Ground and service quality and facilities simultaneously have a significant effect on purchase intention at Bukit Asah Bali Camping Ground. Service quality and facilities contribute to purchase intention by 49.9% which is obtained through the analysis of the coefficient of determination, while the remaining 50.1% is the influence of other variables not examined in this study.
The Influence of Green Marketing and Green Awareness on Green Attitudinal Loyalty at Luxury Brand Pramana Weda, Ni Putu Risa Sasikirana; Witarsana, I Gusti Agung Gede; Suastini, Ni Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11294

Abstract

This study aims to examine the contribution of green marketing and green awareness to green attitudinal loyalty. This community service targets people who have stayed at Luxury Brand Pramana, with a sample of 100 respondents. The methods used include Multiple Linear Regression, Coefficient of Determination, t-test, and F-test. The research process was carried out over a period of 6 months starting from December 2023 to May 2024. The results of the study showed that green marketing and green awareness, both individually and together, have a significant effect on green attitudinal loyalty with an effect of 58.8%. The implication is that Luxury Brand Pramana is expected to increase promotion through advertising and social media with environmental messages, consistently apply environmentally friendly concepts, and adjust pricing policies.
Enhancing Repeat Patronage: Service Quality And Brand Image As Predictors Of Customer Loyalty In A Luxury Resort Triandani, Ni Ketut Asthi Dewanti; Sihombing, Irene Hanna H.; Witarsana, I Gusti Agung Gede
Jurnal Ilmiah Hospitality Management Vol. 16 No. 1 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i1.308

Abstract

In the competitive luxury hospitality industry, customer loyalty remains a critical determinant of sustainability. However, The Laguna, a luxury resort in Bali, has experienced a marked decline in repeat patronage despite substantial renovations, highlighting an unresolved gap between service delivery and brand promise. While previous studies have established links between service quality, brand image, and loyalty, research focusing on their interplay in the luxury resort segment under conditions of declining repeat visits remains limited. This study addresses this research gap by examining their combined and relative effects on customer loyalty at The Laguna. This study employed a quantitative survey design involving 90 repeat guests at The Laguna. Service quality was assessed using the SERVQUAL framework, while brand image and customer loyalty were measured through validated indicators. Multiple linear regression analysis was applied to test the hypotheses and evaluate the extent of influence.The results indicate that both service quality (β = 0.579, p < 0.001) and brand image (β = 0.244, p = 0.030) exerted significant and positive effects on customer loyalty. Service quality demonstrated the stronger influence, particularly through assurance, although reliability emerged as a weakness requiring managerial focus. Brand image, especially its uniqueness dimension, also contributed meaningfully, suggesting strategic opportunities for promotional enhancement. Collectively, these variables accounted for 62.1% of the variance in customer loyalty. The findings highlight the dual importance of service quality and brand image in sustaining loyalty within luxury resorts. For practitioners, the study underscores the urgency of enhancing reliability in service delivery and leveraging brand uniqueness through targeted promotional strategies. Theoretically, this research contributes to loyalty studies by contextualizing the service quality–brand image nexus within the luxury resort segment, offering insights for both scholars and managers concerned with improving guest retention.  
Factors That Affect the Trust and Interest of Tourists to the Tourist Attractions of Gunung Payung Beach, Kutuh Dewi, Ida Ayu Kusuma; Utama, I Putu; Witarsana, I Gusti Agung Gede
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8764

Abstract

Gunung Payung Beach, located in Kutuh, is one of the tourist attractions that still faces challenges in the form of low visitor numbers. This issue is influenced by several factors, including destination image, user-generated content (UGC), and the level of trust that develops among tourists. Destination image and user-generated content are crucial factors in shaping tourists’ perceptions, while trust in the destination serves as a psychological mechanism that mediates the influence of these factors on visit intention. This study aims to analyze the factors influencing trust and tourists’ visit intention at Gunung Payung Beach, with a focus on the mediating role of trust in this relationship. The research adopts a quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) for data analysis. Data were collected through the distribution of questionnaires to 250 respondents who expressed interest in visiting Gunung Payung Beach, using a purposive sampling technique. The findings reveal that destination image and UGC have a positive and significant effect on both trust and visit intention. Furthermore, trust is proven to have a significant influence on visit intention and serves as a mediating variable that explains the process by which destination image and UGC can drive tourists’ intention to visit. These findings emphasize that trust is a key factor in shaping sustainable visit intention. Theoretically, this research contributes to the development of studies on tourist behavior, while practically, it provides recommendations for the management of Gunung Payung Beach to strengthen the destination image, improve service and facility quality, and strategically manage UGC to build trust and enhance the competitiveness of the destination.
Co-Authors Arief, Arnie Arisanti, Putu Dea Oktavia Clearesta Adinda Darmawan, I Nengah Riky Agus dewi, Ida Ayu Kusuma Dewi, Ni Gusti Ayu Made Yuliana Dewi, Ni Made Ratih Kumala Eppang, Buntu Marannu I Gusti Ayu Agung Berlian Saputra Jata, I Wayan Ni Luh Gde, Sri Sadjuni Ni Made Suastini, Ni Made Prameswari, Made Bintang Nadiva Prastha Adyatma Pratama, I Wayan Adi Pratiwi, Kadek Andita Dwi Santi Diwyarthi, Ni Desak Made Saputra, I Gusti Ayu Agung Berlian Sari, Ni Komang Della Puspita Sri Sadjuni, Ni Luh Gede Triandani, Ni Ketut Asthi Dewanti Utama, I Putu Weda, Ni Putu Risa Sasikirana