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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences INTELEKTIVA Proceeding of The International Conference on Economics and Business Jurnal Pengabdian Ilmu Kesehatan Journal of Student Research Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Kabar Masyarakat Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jingler: Jurnal Teknik Pengolahan Pertanian Green Inflation: International Journal of Management And Strategic Business Leadership Botani: Publikasi Ilmu Tanaman dan Agribisnis Mikroba: Jurnal Ilmu Tanaman, Sains dan Teknologi Pertanian Jurnal Pelayanan Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Bersama: Jurnal Pengabdian Kepada Masyarakat
LENI SALEH
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Effect of Marketing Mix, Service Quality, and Consumer Satisfaction on the Decision to Purchase Mio M3 CW Motorcycle at PT. Hasjrat Abadi Unaaha Melati Melati; Irham Natsir Kelana; Leni Saleh
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4812

Abstract

This study aims to analyze how much effect of marketing mix, service quality, and consumer satisfaction on the decision to purchase Mio M3 CW Motorcycle at PT. Hasjrat Abadi Unaaha. The population in this study amounted to 80 respondents at PT. Hasjrat Abadi Unaaha, with sampling technique using saturated sampling technique. The analytical method used is multiple linear regression analysis. The results of this study indicate that simultaneously marketing mix, service quality, and customer satisfaction have a significant effect on the decision to purchase. Marketing mix has a negative and significant effect on the decision to purchase. Service quality has a positive and significant effect on the decision to purchase. Consumer satisfaction has a positive and significant effect on the decision to purchase.
Co-Authors Alfianti Alfianti Aryana Aryana Astina Astina Defi Juliani Desi Rianti Devi Ayu Anggraeni Endang Sumiratin Fanji Fanji Hariyani Hariyani Hasniati Hasniati I MADE SUKRATMAN Iksan Iksan Imayanti Imayanti Imel Setiana tagu IRHAM NATSIR KELANA Juli Eka Putri Juliana Eka Putry Jumran Jumran M. Rias Melati Melati MILAWATI SARANANI MILYAN Mursal Junus N. Rias Nasmuddin Nasmuddin Novita Ramadani Nuryanti Nuryanti Pemi Pemi Rian Andika Putra Riana Nur Fadilla Said Said SARTY SYARBIAH Sebriani Sebriani Sinta Dewi Suharjo Suharjo Syaniatin M Syarbiah, Sarty Tauwi Tauwi Tiwal Tiwal ULYASNIATI