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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) J-MAS (Jurnal Manajemen dan Sains) Jurnal Cahaya Mandalika Jurnal Ilmiah Manajemen dan Kewirausahaan Journal of Trends Economics and Accounting Research Student Scientific Creativity Journal Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Jurnal Riset Manajemen Jurnal Mahasiswa Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Intellektika: Jurnal Ilmiah Mahasiswa Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan
Almansyah Rundu Wonua
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Student Scientific Creativity Journal

 1 
Pengaruh Kepercayaan dan Pengetahuan Produk Terhadap KEPUTUSAN Pembelian Produk Kecantikan Risnawati Risnawati; Almansyah Rundu Wonua; Niar Astaginy
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2278

Abstract

This research aims to determine: (1) The influence of consumer trust on decisions to purchase beauty products (Case Study of Wardah Products at the Alke Cosmetic Store in Kolaka Regency) and (2) The Influence of Product Knowledge on Decisions to Purchase Beauty Products (Case Study of Wardah Products at the Alke Store Cosmetics in Kolaka Regency). This research is quantitative research with an explanatory research model using a questionnaire as the instrument. The population in this study were all Muslim female consumers using Wardah in Kab. Kolaka with a sample size of 120 respondents using observation, documentation and questionnaire techniques. Data collection techniques are primary data and secondary data. Research instrument testing uses validity and reliability tests with SPSS 25. Research data analysis techniques use the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that consumer trust has a positive and significant effect on purchasing decisions. This is proven by the t-count or t-statistic which is 2.664 which is higher than the t-table value > 1.657. With P-values ​​0.009. Meanwhile, Product Knowledge also has a positive and significant effect on Consumer Purchasing Decisions because the t-count or t-statistic value is 4.797 which is higher than the t-table value >1.657 with P-values ​​of 0.000. So Consumer Trust and Product Knowledge have a positive and significant effect on Purchasing Decisions by 92.7%.
Maximizing Performance Through Reviewing Leadership Style And Organizational Citizenship Behavior At Bank Sahabat Sampoerna Kolaka Branch Fadillah Dwi Noviastuty; Almansyah Rundu Wonua; Hanif Kurniadi
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2319

Abstract

The advancement or decline of an organization is fundamentally intertwined with the accomplishments of its workforce. Hence, each company consistently endeavors to enhance employee performance, either through the implementation of specific leadership techniques or the observation of organizational citizenship behavior displayed by its workforce. Therefore, this study seeks to delve deeper into the influence and interplay between variables related to leadership style and Organizational Citizenship Behavior in relation to employee performance at Bank Sahabat Sampoerna's Kolaka Branch. This research encompasses all employees at Bank Sahabat Sampoerna's Kolaka Branch, encompassing the entire population and adopting a saturated sampling methodology. Data analysis was conducted using the Structural Equation Modeling (SEM-PLS) approach. The results of this investigation confirm the impact that the utilized leadership style and employee organizational citizenship behavior have on employee performance.
Co-Authors Andi Suci Magfi Rahmadani Andriya Risdwiyanto Andry Stepahnie Titing Andry Stephanie Titing Arief Yanto Rukmana Astria Juliarty Fadillah Dwi Noviastuty Fitri Kumalasari Hanif Kurniadi Hendrik Hendrik Hendrik Hendrik Hendrik I Nyoman Tri Sutaguna Intan Alimuddin Ismanto Ismanto Ismanto Jeanette Tangalayuk Lusia Erlin Rampo Magefira Rahmadani Mardayanti Mardayanti Muhammad Hasan Niar Astaginy Nurul Khairunnisa Ar-Rahmah Rina Sovianti Risnawati Risnawati Rita Saputri Santi Santi Siska Farlina Sri Rahayu Baharuddin Sri Reski, Astria Utami Sudarnice, Sudarnice Zatia Zatia Zumarna Yani