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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Administrasi Profesional
Kurniasari, Ratri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Perceived Benefits and Security of QRIS Use on Behavioral Intentions Firdaus, Risya Zahrotul; Putra, Yoshua Ardy; Purwinarti, Titik; Haryani, Yulita Tri; Pratama, Arizal Putra; Tutupoho, Ridwan Roy; Kurniasari, Ratri; Chandra, Yanita Ella Nilla
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.15027

Abstract

The purpose of this study is to find out the development of the use  of Quick Response Code Indonesian Standard (QRIS) as a digital payment method in Indonesia.This study uses the Technology Acceptance Model (TAM) to analyze the acceptance and use of QRIS among users. Data were obtained from literature studies and secondary data related to the development of QRIS in IndonesiaThe findings show that QRIS is well accepted by the general public, especially MSMEs, as a modern, fast, simple, secure, and reliable digital payment method. This is evidenced by a significant increase in the number of users and the value of QRIS transactions in Indonesia.QRIS has become an important part of the digital and financial payment ecosystem in Indonesia.The use of QRIS makes payments easier, faster, and safer for both consumers and business stakeholders, especially MSMEs. Of course, this will support Indonesia's increasingly digitized economy and contribute to the development of the country's digital economy.Further research is needed to explore the long-term impact of the use of QRIS and identify the factors influencing the adoption and use of QRIS in Indonesian society, in line with digitalization trends and changing preferences of business people.The contribution of this research can provide an overview that the use of QRIS as a means of payment can increase the effectiveness and efficiency in the payment system.
PENGELOLAAN MODAL KERJA PERUSAHAAN E-COMMERCE SETELAH IPO DI BURSA EFEK INDONESIA (Studi Pada Perusahaan PT Bukalapak) Kurniasari, Ratri; Anggraini, Asterina; Aditya, fachri
Jurnal Administrasi Profesional Vol 5 No 1 (2024): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v5i1.6870

Abstract

This research aims to find out how capital is managed in an e-commerce company, namely PT Bukalapak, after conducting an initial public offering based on capital management ratios which include working capital turnover, receivables turnover and cash turnover. It is known that the working capital turnover ratio in 2021 was 8.8%, then increased to 17.70% and in 2023 it was 22.91%. For 3 years from 2021 to 2023, PT Bukalapak's working capital turnover ratio increased every year. PT Bukalapak's cash turnover ratio, although in 2021 the figure for cash turnover is relatively small, namely 7.57%, however, it increases sharply in 2022 to 22.26% and 29.24% in 2023. This shows that PT Bukalapak is quite effective in managing cash. company so that it can generate increased sales.
Peningkatan Kemampuan Fotografi, Pelayanan Prima dan Keterampilan Bahasa Inggris Pemandu Selam Wisata di Pulau Sabang Sofa, Nidia; Puspitasari, Nuria; Rosalina, Erlyn; Tutupoho, Ridwan Roy; Triyanto, Irfan Rusydi; Nilla Chandra, Yanita Ella; Kurniasari, Ratri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6391

Abstract

Pulau Sabang, khususnya Kawasan Iboih, memiliki keindahan wisata bawah laut yang menakjubkan. Hal ini dapat menjadi potensi wisata bagi Pulau Sabang. Permasalahan yang dihadapi yaitu keterbatasan dalam hal kemampuan fotografi dan kemampuan Bahasa inggris. Pengabdian Masyarakat yang dilaksanakan di Pulau Sabang terkait peningkatan kemampuan fotografi, pelatihan pelayanan prima dan keterampilan Bahasa inggris. Kegiatan ini dilakukan  disebabkan masih rendahnyanya pemahaman Bahasa inggris bagi para pemandu wisata  dan masih kurangnya pemahaman dari pelayanan yang diterapkan oleh pemandu wisata. Manfaat dari kegiatan ini yaitu mendorong pariwisata bawah laut untuk meningkatkan pelayanan pariwisata di Kawasan Iboih, Pulau Sabang. Luaran dari kegiatan ini adalah terciptanya kesadaran akan pentingnya pelayanan terhadap wisatawan terutama wisatawan asing dalam memahami pembicaraan dalam Bahasa inggris, dan kemampuan fotografi.
PERAN STRATEGI KOMUNIKASI KRISIS DALAM MEMITIGASI DAMPAK BRAND SWITCHING DAN PENURUNAN HARGA SAHAM AKIBAT BOIKOT KONSUMEN: Studi Kasus Pada Starbucks Nurdina, Hana; Zahrotul Firdaus, Risya; Ella Nilla Chandra, Yanita; Jati Saputro, Restu; Kurniasari, Ratri; Puspitasari, Nuria
Jurnal Administrasi Profesional Vol 6 No 1 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i1.7569

Abstract

The contemporary digital era has fundamentally transformed the business communication landscape, where consumers possess significant power in shaping brand reputation through social media. Starbucks Corporation faced massive boycott waves triggered by political position controversies in late 2023, resulting in market value losses of 11 billion US dollars. This study aims to comprehensively analyze the role of crisis communication strategies in mitigating the impact of Brand Switching and stock price decline due to consumer boycotts using Starbucks as a case study objectThe research employed a quantitative approach with case study design, involving 384 respondents aged 18-30 years through purposive sampling. Research instruments consisted of structured questionnaires with Likert scale 1-5, analyzed using Structural Equation Modeling (SEM) and multiple regression analysis. Results showed low effectiveness of Starbucks' crisis communication (score 2.34/5), with Brand Switching intention reaching 68.2%. Significant negative correlations were found between crisis communication effectiveness with Brand Switching (r = -0.672) and stock volatility (r = -0.445). Maximum stock price decline reached 9.47% with market capitalization falling by 11.2 billion USD. Starbucks' reactive and defensive crisis communication strategy failed to mitigate boycott impacts. Development of crisis communication playbook emphasizing proactive engagement and transparency is recommended, along with implementation of early detection systems based on real-time sentiment analysis.
Co-Authors Aditya, Fachri Amrulloh, Amri Anggraini, Asterina Chandra, Yanita Ella Nilla Ella Nilla Chandra, Yanita Firdaus, Risya Zahrotul Haryani, Yulita Tri Irfan Rusydi Triyanto Jati Saputro, Restu Nilla Chandra, Yanita Ella Nurdina, Hana Pratama, Arizal Putra Puspitasari, Nuria Putra, Yoshua Ardy Rosalina, Erlyn Sofa, Nidia Titik Purwinarti Tutupoho, Ridwan Roy