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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) P2M STKIP Siliwangi English Language and Literature International Conference (ELLiC) Proceedings Sutasoma : Jurnal Sastra Jawa Jurnal Pengabdian kepada Masyarakat Nusantara Mitra Akademia: Jurnal Pengabdian Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan EPIGRAM (e-journal) Jurnal Administrasi Profesional
Rosalina, Erlyn
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Administrasi Profesional

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Pengaruh Customer Experience dan Persepsi Kegunaan Terhadap Minat Penggunaan Ulang Aplikasi E-Commerce Minimarket Alfagift: Studi Kasus Pengguna Aplikasi Alfagift Pada Followers Instagram @alfagift_idn Putri, Eka Yulia; Kadunci; Rosalina, Erlyn
Jurnal Administrasi Profesional Vol 5 No 2 (2024): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v5i2.7005

Abstract

This study aims to examine, determine, and analyze the influence of customer experience and perceived usefulness on the intention to reuse the Alfagift minimarket e-commerce application on Alfagift application users, especially Instagram followers @alfagift_idn. This study uses a quantitative approach involving one hundred respondents as samples and processed using SPSS 26. This research implies that the data fullfill the requirements of a normal distribution, which is 0.200> 0.05. The regression equation model in this study is Y = 18.986 + 0.404 X1 + 0.388 X2 + e, so the research stated that the data in this study is viable to use. According to the data results of the partial correlation, the customer experience variable has an impact on the intention to reuse by 61.31% and the perception of usefulness has an impact on the intention to reuse by 62.09%. According to the results of the determination coefficient analysis (), 66.1% of the intention to reuse the Alfagift application is influenced by the independent variables, namely customer experience and perception of usefulness. Hypothesis testing in this study shows a positive and significant influence both partially and simultaneously.
ANALISIS PERILAKU BRAND SWITCHING KONSUMEN MCDONALD'S DI TENGAH KONFLIK ISRAEL–PALESTINA DENGAN MENGGUNAKAN PENDEKATAN THEORY OF PLANNED BEHAVIOR : (Studi Kasus Pada Gen Z di Kota Depok Bulan Oktober 2023–Januari 2024) Adawiyah, Endah wardatul; Purwinarti, Titik; Rosalina, Erlyn; Ginting, Riskon
Jurnal Administrasi Profesional Vol 5 No 2 (2024): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v5i2.7010

Abstract

ABSTRACT : The purpose of this study is to identify the consumption habit and tendencies of Gen Z in Depok in responding to the Israeli-Palestinian conflict, which influence their decision to remain loyal to or switch from McDonald's. Data from 100 respondents were assassed using the PLS-SEM method. The outcomes of the analysis show that Attitude towards behavior shows a positive and significant effect on Brand switching behavior, from a coefficient value of 0.226 and P values of 0.012. Subjective norms variable is positive and significant on Brand switching behavior, with a coefficient of 0.365 and P values of 0.000. In addition, Perceived behavioral control also shows a positive and significant effect on Brand switching behavior, from the coefficient value which indicates 0.375 with P values of 0.000. These findings suggest that Gen Z is more likely to switch brands if they feel their attitude towards McDonald's is negative, are influenced by social norms, and feel they have control in the decision.
Co-Authors Adawiyah, Endah wardatul Anwar Mustofa Iis Mariam Irfan Rusydi Triyanto Kadunci Khairas, Eri Ester Koko, Supriatnoko Kurniasari, Ratri Linda Sari Wulandari Nilla Chandra, Yanita Ella Puspitasari, Nuria Putri, Eka Yulia Riskon Ginting Sari Wulandari, Linda Shomami, Amalina Sofa, Nidia Titik Purwinarti Tutupoho, Ridwan Roy Yudha, Mellisa Magdalena