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Journal : E-JRM

Pengaruh Digital Marketing, E-WOM, Dan Online Customer Rating Terhadap Keputusan Pembelian Di Culucu Babyshop Nganjuk Taj, Ziana Walidah; Asiyah, Siti; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to test and analyze the effect of Digital Marketing, E-WOM, and Online Customer Rating on Purchasing Decisions at Culucu Babyshop Nganjuk. The population in this study were Culucu Babyshop consumers whose numbers were unknown. Then from this population a sample of 75 people was taken using the maholtra formula. The variables used in this study are the dependent variable Purchasing Decisions, independent variables Digital Marketing, E-WOM, and Online Customer Rating. The sampling technique in this study used a purposive sampling approach which was assisted by SPSS 25 software in conducting data tests. The results showed that 1) Digital Marketing, E-WOM, and Online Customer Rating simultaneously affect Purchasing Decisions 2) Digital Marketing has no effect on Purchasing Decisions 3) E-WOM has an effect on Purchasing Decisions 4) Online Customer Rating affects Purchasing Decisions. Keywords: Digital Marketing, E-WOM, Online Customer Rating, Purchasing Decision 
Pengaruh Kepemimpinan Transformasional, Komunikasi, Dan Komitmen Organisasional Terhadap Kinerja Sukarelawan Pengurus UKM Jam’iyyatul Qurro’ Wal Huffadz Unisma Andriyani, Fita; Nurhidayah, Nurhidayah; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Transformational Leadership, Communication, and Organizational Commitment on the Performance of UNISMA Jam'iyyatul Rurro' Wal Huffadz (JQH) Management Volunteers. This type of research is a quantitative research, namely research in the form of numbers and analysis using statistics The population in this study is the entire management of UKM JQH UNISMA and with the number of samples obtained by 49 students using saturated sample techniques. Data was collected using questionnaires  through google form  and and analyzed by multiple linear regression through Statistical Program Social Science (SPSS) version 25. The results of this study show that transformational leadership, communication and organizational commitment have a significant effect on the performance of volunteers in the management of UKM JQH UNISMA Keywords : Leadership, Communication, Commitment, Volunteer Performance, Management
Strategi Pemasaran Melalui Media Sosial, Citra Toko Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pelanggan Meteor Cell Malang) Hanif, Fanny Purama; Asiyah, Siti; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Business people are impacted by the rapid development of information technology, which helps them become famous all over the world. By using social media platforms such as Instagram and Tiktok, shops can promote and introduce the products they sell using the shop image, which is the public's view or perception of the shop's name or products in terms of value, quality and price. However, service quality is the level of excellence that is expected to fulfill consumers' desires for the services provided by the brand to them. Social media marketing, store image, and service quality related to customer satisfaction are the objectives of this research. The research method used is quantitative with a purposive sampling research method. In this research, 93 Meteor Cell Malang customers were sampled. In this research, a data collection method using a survey was used. To analyze the data, SPSS 23 was used. This includes instrument testing, normality testing, classical assumptions, multiple linear testing, hypothesis testing, and coefficient of determination testing. research show that social media, store image and service quality have a significant simultaneous effect on Meteor Cell Malang customer satisfaction. Furthermore, partially, social media, store image and service quality have a positive and significant effect on customer satisfaction at Meteor Cell Malang.  Keywords: Media Sosial, Citra Toko, Kualitas Pelayanan, Kepuasan Pelanggan Meteor Cell Malang
Pengaruh Digital Marketing, Online Customer Review, Price Discount Terhadap Keputusan Pembelian Produk Di Hampers_Quu Mojosari Mojokerto Oktaviyanti, Vara; Asiyah, Siti; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and evaluate the effect of digital marketing, online customer reviews, and discounts on purchasing decisions simultaneously and partially at Hampers_Quu Mojosari Mojokerto. this research uses a quantitative approach. A total of 80 people participated in this activity. validity and reliability tests were conducted to measure the performance of research questions as data collection tools. In addition, this study uses normality test, heteroscedasticity test, multicollinearity test, F test, R2 test and t test. The results of this study indicate that digital marketing, online customer reviews, and discounts simultaneously and partially have a positive and significant effect on purchasing decisions. Keywords: digital marketing, online customer review, price discount and purchasing decisions.
Pengaruh Gaya Kepemimpinan Otoriter, Reward dan Punishment Terhadap Kinerja Karyawan Badan Pertahanan Nasional Kabupaten Malang Hariawan, Bima Pratama; Hidayati, Nur; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to find out and analyze how big the influence of Authoritarian Leadership Style, Reward and Punishment is on the Performance of Malang Regency National Defense Agency Employees. The population in this study were non-ASN employees of the Malang Regency National Land Agency. The data collection method in this research used a questionnaire with a sample size determined using the Slovin formula and the results obtained were 83 respondents. Data testing techniques used in this research include validity test, reliability test, normality test, classical assumption test, multiple linear regression test, f test, t test and coefficient of determination test (R2). The results of this research simultaneously show the influence of authoritarian leadership style, rewards and punishment on the performance of employees at the Malang Regency National Defense Agency. Partially, the Authoritarian Leadership Style and Rewards influence the performance of Malang Regency National Defense Agency employees, while Punishment has no effect on the Malang Regency National Defense Agency employee performance. Keywords: Authoritarian Leadership Style, Reward and Punishment on Employee Performance.
Analisis Pengaruh Motivasi Kerja, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Perangkat Desa Di Kecamatan Gondang Kabupaten Bojonegoro Saputri, Olivia Nathasa Novy; Sudaryanti, Dwiyani; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of work motivation, work discipline and work environment on the performance of village officials in Gondang District, Bojonegoro Regency. The data source of this research is primary data obtained from the time of distributing questionnaires to Village Apparatus in Gondang District and with a sample size of 87 respondents using saturated sample technique. The data analysis method uses multiple linear regression analysis with classical assumption tests and hypothesis testing. The results showed: (1) work motivation simultaneously has a positive and significant effect on the performance of village officials in Gondang Subdistrict, (2) work discipline simultaneously has a positive and significant effect on the performance of Village Officials in Gondang Subdistrict, (3) the work environment partially has an insignificant effect on the performance of Village officials in Gondang Subdistrict. Keywords: Work Motivation, Work Discipline, Work Environment, Employee Performance.
Pengaruh Digital Marketing, Celebrity Endorsement Dan Kualitas Produk Terhadap Minat Beli Deliwafa Store Malang Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2020 Laysia, Teressa Wiga; Nurhidayah, Nurhidayah; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to explain digital marketing, celebrity endorsement, product quality and purchase intention and to find out digital marketing, celebrity endorsement and product quality on buying interest partially. The research method used is quantitative research method and this type of research is purposive sampling. The sample of this research is active students of S1 FEB Islamic University Malang with a total of 85 respondents. To obtain data, this study used a data collection method with a questionnaire. The data analysis used is instrument test, normality test, classical assumptions, multiple linear regression analysis, hypothesis testing, and the coefficient of determination using the SPSS 23 application. The results of this study indicate that digital marketing, celebrity endorsement and product quality have a partial effect on buying interest in Deliwafa Store Malang. Keywords: Digital Marketing, Celebrity Endorsement, Product Quality And Purchase Intention
Pengaruh Fintech Payment Terhadap Perilaku Manajemen Keuangan Mahasiswa Yang Dimediasi Oleh Literasi Keuangan Sholekha, Imroatus; Nurhidayah, Nurhidayah; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims to analyze the influence of Fintech Payment on Student Financial Management Behavior and the interaction of Financial Literacy on Fintech Payment and Student Financial Management Behavior. This type of research is quantitative research using MRA (Moderated Regression Analysis) data analysis techniques through statistical program social science (SPSS) version 25. The population of this study was student of faculty of economics and business with  a sample of 86 students who used purposive sampling techniques. The results of this study show that fintech payment have a significant effect on student financial management behavior and financial literacy has a significant interaction with fintech payment and student financial management behavior.  Keywords: Fintech Payment, Financial Management Behavior, Financial Literacy
Pengaruh Motivasi Kerja, Komunikasi Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Pada UMKM Degan Jelly Queen Di Desa Wringinputih, Kecamatan Muncar, Kabupaten Banyuwangi) Salamah, Ah-lam Umul Khoir; Djaelani, Abdul Kodir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and explain the influence of Work Motivation, Communication, and Work Discipline on Employee Performance (Study on UMKM Coconut Jelly QUEEN in Wringinputih Village, Muncar District, Banyuwangi Regency). The population in this study is 36 employees, all of which are used as research samples. Using multiple linear regression analysis, this study analyzes the influence simultaneously and partially. The results of the study showed simultaneously that work motivation, communication, and work discipline had an effect on employee performance. Partially showed the results that communication and work discipline had an effect on employee performance. Another interesting result in this study is that work motivation has no effect on employee performance, due to the lack of supervision and coaching from the leadership. Keywords: Work Motivation, Communication, Work Discipline and Employee Performance.
Pengaruh E-service quality, Product quality, dan Consumer trust Terhadap Buying decision Paket Premium Pada Aplikasi Spotify Farhana, Nur Zaidah; Sudaryanti, Dwiyani; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify the effect of E-service quality, Product quality and Consumer trust on Buying decisions for premium packages on the Spotify application. This type of research uses a quantitative approach. The population in this study were users of the Spotify premium Spotify application in Malang City. The sampling technique used purposive sampling with a sample of 75 respondents. The data was obtained from a questionnaire using a Likert scale. This research data analysis uses multiple linear regression analysis. This research contributes to understanding the factors that influence purchasing decisions for premium packages in the Spotify application. The results of this study are E-service quality and Product quality have an effect on Buying decisions partially, while Consumer trust has no partial effect. Simultaneously E-service quality, Product quality and Consumer trust have an effect on Buying decisions for premium packages in the Spotify application. Keywords: Buying Decision, E-Service Quality, Product Quality, And Consumer Trust