Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Proceeding ISETH (International Summit on Science, Technology, and Humanity)

Representation of Comfort Meaning in Blibli Home Youtube Ad "Discover Everything at Blibli Home 2022" Rosyid, Salman Abdul; Apriliani, Riski
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4569

Abstract

The growing number of Internet users continues to influence e-commerce companies like Blibli in maximizing the use of YouTube as an advertising platform, which is considered efficient and relevant to influence a wide audience's behavior in this era. The aim of this research is to understand how the "Discover Everything at Blibli Home" advertisement represents the meaning of comfort through the aspects of messages and visuals displayed in the ad, and how these elements are utilized to influence the audience on Blibli Home's YouTube ad. The method employed in this study is qualitative, using Roland Barthes' semiotic analysis. The results indicate four aspects representing the meaning of comfort: the physical aspect, the psychospiritual aspect, the environmental aspect, and the social aspect. According to Kotler's consumer behavior factor theory, this study demonstrates that, broadly speaking, the ad uses message and visual elements to represent the meaning of comfort, influencing audience behavior through psychological, personal, and sociocultural factors. "Discover Everything at Blibli Home" employs a postmodernism approach in delivering its message and content, shaping a simulation by utilizing symbolic elements such as color, slogans, product visualization, and intertextuality of popular culture to create hyperreality. This ad not only functions as a means of marketing a product but also as a symbolic construction that creates the desired reality for the audience.
Representation Women in Movie "Telur Setengah Matang" (Roland Barthes Semiotic Snalysis) Adhilistyo, Dimas Fajar; Apriliani, Riski
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4589

Abstract

This research aims to describe the representation of women in the short film Telur Setengah Matang by director Reni Apriliani. This research uses a descriptive qualitative approach. The research method uses Roland Barthes' Semiotic Analysis with two-way significance and the meaning of denotation, connotation and myth. The subject of this research is Nisa, the object of this research is women who are represented in scenes, dialogue and characters in films. Data collection methods include observation, literature study, interviews and documentation. The short film Telur Setengah Matang tells the story of how Nisa, a teenager, has to take responsibility for consequences they didn't think about before because of premarital sex. This film also illustrates the important role of parents in communicating information about sex to children. The results of this research show that there is a depiction of sex education in films. The side or form of sex education is shown in scene excerpts, dialogue, or characters that emphasize the importance of knowing sex education and knowing the consequences of every action related to sex.
Audience Reception Analysis of Mental Health in the Movie "Ku Kira Kau Rumah" Sari, Imas Andhita; Apriliani, Riski
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4593

Abstract

Movies are a new means of distributing entertainment that was previously customary, as well as presenting stories, music, events and many other things to the public. The role that movies play in fulfilling needs is hidden in movies. Mental health-themed films are starting to attract the attention of moviegoers. These narrative films are easy to watch because they contain a lot of new information about mental health. Ku Kira Kau Rumah, is a psychological drama film directed by Umay. In this study, researchers will be conducted with several informants from the Social Connect community. Social Connect is the largest mental health community in Indonesia. This research uses a qualitative descriptive approach. Stuart Hall's reception analysis method, there are three encoding-decoding positions described by Hall, namely dominant-hegemonic, negotiated, and oppositional which are used to find and understand the audience's meaning of the movie Ku Kira Kau Rumah. The purpose of this study is to collect very detailed data about the Social Connect Community's perception of mental health in the movie Ku Kira Kau Rumah. The data collection methods in this research are interviews, and documents. This study uses primary data and secondary data, primary data in this study are interviews, while secondary data in this study are documents, documents can be in the form of photographic scenes, in the movie Ku Kira Kau Rumah, conversations in the movie, and research. Based on the results of research conducted by researchers through in-depth interviews regarding audience reception of mental health in the film Ku Kira Kau Rumah, the audience in their acceptance is dominated by the dominant hegemonic position of the four issues studied. through the story conveyed in this film, mental health issues become the main focus that allows viewers to understand better about mental disorders, reduce stigma, and increase empathy for individuals who experience them.