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All Journal OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Binus Business Review JRSI (Jurnal Rekayasa Sistem dan Industri) IT JOURNAL RESEARCH AND DEVELOPMENT Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri IJIES (International Journal of Innovation in Enterprise System) JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI FORUM PAEDAGOGIK Jurnal Al Azhar Indonesia Seri Ilmu Sosial Journal of Industrial Engineering and Operation Management (JIEOM) Charity : Jurnal Pengabdian Masyarakat Jurnal PkM MIFTEK eProceedings of Engineering Jurnal Teknik Indonesia Warta LPM SWAGATI: Journal of Community Service Journal of Production, Enterprise, and Industrial Applications Proceeding of Community Service and Engagement
Tiara Verita Yastica
Universitas Telkom
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Factor Analysis of The Influence of Promotions, Product Quality, Service Quality, Brand Awareness, And Communication on Purchase Interest in Food Catering Businesses Salma Dzikriyah Zulfaa; Tiara Verita Yastica; Sheila Amalia Salma
JTI: Jurnal Teknik Industri Vol 10 No 2 (2024): December 2024
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v10i2.30732

Abstract

Sakinah Tegal Restaurant is a catering business that has experienced unstable revenue over the past 10 months. Several factors, such as promotion, product quality, service quality, brand awareness, and communication, affect consumer purchase intention. This study aims to evaluate the effect of these factors on purchase intention in this catering business. The research method used was descriptive quantitative, and data analysis was conducted using the Structural Equation Modelling Partial Least Square (PLS-SEM) method with a sample of 140 respondents. The study results showed an R-square value of 0.830, indicating that promotion, product quality, service quality, brand awareness, and communication together affect purchase intention by 83%. In comparison, the remaining 17% is affected by other variables not examined in this research. Keywords: Catering, PLS-SEM, Consumer Behavior, Marketing Strategy, Promotion, Product Quality, Service Quality, Brand Awareness, Communication, Purchase Intention.
Business Design and Feasibility Analysis of Barbercome Startup Esti Retno Listiyani; Maria Dellarosawati Idawicaksakti; Tiara Verita Yastica
JTI: Jurnal Teknik Industri Vol 10 No 2 (2024): December 2024
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v10i2.32076

Abstract

Barbercome is a startup in the hair care industry, founded in 2023. Barbercome is a mobile application that accommodates barbershops and barbers, allowing users to order home-based haircut services and make barbershop queue reservations. This application is a solution for customers who are often busy with their daily activities, have a busy work schedule, and lack free time to go to the barbershop. Many customers postpone or skip hair treatments due to inconveniences such as cuts that are not as expected, prices that are not commensurate with the quality of service, long waiting times even though they have made an appointment in advance, rushed or unfriendly service, unclean or too crowded barbershop conditions, and barber skills in handling certain types of hair are lacking. As a new business, Barbecome needs to conduct a feasibility analysis to determine whether it is feasible to run or not. The location of this business is in Bandung City. Based on the financial feasibility calculation results, the NPV value was obtained for IDR 75,547,341, PBP of 2.7, and IRR of 28.96%. Based on the feasibility and sensitivity calculations results, it can be concluded that the Barbercome startup business design is feasible to run.  Keywords: Barbercome, Feasibility Analysis, NPV, PBP, IRR
Co-Authors Adyatama, Achmad Reza Afin Rizqi Pramadya Agustin, Naufal Ramdhani Ajeng Yunita Ajeng Yunita Alrasyid, Andi Muhammd Harun Arfan, Mochamad Arivianto, I Putu Pramana Armiya, Mikail Azwari, Mita Budi Praptono Dellarosawati , Maria Dino Caesaron Dwiariani, Rafifah Elhadi, Rosad Ma'ali Endang Chumaidiyah Esti Retno Listiyani Fadhilah, M Rizki Fadhillah, Naufal Mahdi Fidya Ayesha, Shifa Hanni Fredicia Angelia Kezia Boanito Sirait Gumilang, Wahyu Candra Isnaeni Yuli Arini Jamil, Nofal Jayawarsa, A.A. Ketut Lesmana, I Putu Panji Maria Dellarosawati Idawicaksakti Meldi Rendra Muhammad Almaududi Pulungan Muhammad Hisyam Muhammad Nashir Ardiansyah Mukti, Iqbal Yulizar Nuruddin, Taufik Rahman Permana, Fajar Abdillah Permatasari, Faradila Prambudia, Yudha Pramesthy, Ni Made Dinda Gita Indah Prasmita, Louisa Dhevea Kylla Putri Pulungan, M. Almaududi Putri, Nofi Amanda Eka Salma Dzikriyah Zulfaa Saragi, Yuda Halomoan Saragih, Nopina Sari Putri Sheila Amalia Salma Siti Rohmah Suyud, Grady Dhiyaa Wibowo, Muhammad Zaki Yati Rohayati Yunita, Ajeng