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All Journal Agrointek Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknik Industri Journal Industrial Engineering and Management (JUST-ME) Jurnal Lentera Pengabdian Jurnal Pelita Pengabdian SAINTEK Jurnal Inovasi Pangan dan Gizi
Suri, Anita
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Journal : Jurnal Inovasi Pangan dan Gizi

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Strategy of cilor agroindustry development: Case study on cilor MSMEs in South Cikarang District, Bekasi Regency Suri, Anita; Irfan, Yusuf; Riandani, Andini Putri; Supriyanto; Melati Putri, Indah; Anandartiana Gunawan, Wawan
Jurnal Inovasi Pangan dan Gizi Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jipagi.v1i2.1132

Abstract

Background: Agroindustry development has an important role in increasing regional economic growth and empowering the community. This study aims to identify internal and external factors that influence Cilor agro-industry in South Cikarang District, Bekasi Regency, as well as to develop an effective development strategy. Methods: The methods used include SWOT analysis, internal-external matrix, and data collection through interviews and observation. Finding: The research results show that cilor agroindustry has great potential to be developed, but also faces several challenges. Conclusion: An appropriate development strategy is needed to maximize opportunities and overcome obstacles in the development of cilor's agro-industry Novelty/Originality of this article: The novelty in this research is the study of the Cilor agro-industry development strategy, where there is not much research that discusses similar topics which is expected to help increase the scale of the same business.
Co-Authors Adinda Adriansyah, Putri Nabila Anandartiana Gunawan, Wawan Aulia Amali, Mutiah Dewi, Rahma Dhonny Suwazan Erminawati Erminawati Febrinasari, Tantry Harlenci Fina, Dina Irfan, Yusuf Jayawarsa, A.A. Ketut Kresna Ramadhan, Delius Melati Putri, Indah Nida An Khofiyah Novika, Widia Nur Ilman Ilyas Nurhidayanti, Nisa Pradipto, Gigih Hapsak Putri Riandani, Andini Riandani, Andini Putri Rido, Muhamad Dika Rizkia Feriaty, Syarah Rukmansyah, Ade Santi Dwi Astuti sari, intan puspita Supriyanto Supriyanto Warsono El Kiyat