Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Advances in Community Services Research

Accounting, Finance and Digital Marketing Education for Business Groups: A Study in Kuala Lumpur, Malaysia Ibrahim, Fifi Nurafifah; Sutiawati, Sutiawati; Rosmawati, Rosmawati; Muslim, Muslim
Advances in Community Services Research Vol. 1 No. 2 (2023): March - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v1i2.141

Abstract

Purpose: The purpose of this study is to explore the importance of effective financial record management practices and efficient marketing techniques for Micro, Small, and Medium Enterprises (MSMEs) in escalating corporate competition. Study design/methodology/approach: This study adopts an exploratory approach to examine the role of accounting as a methodical process encompassing the recording, classification, consolidation, manipulation, and communication of financial information, transactions, and events. It also explores how integrating technology can amplify product marketing endeavors for MSMEs. Findings: The study finds that adopting effective financial record management practices and efficient marketing techniques is crucial for MSMEs in today's competitive business environment. Accounting serves as an essential instrument in aiding financial planning and administration, while the integration of technology facilitates broader outreach to a more comprehensive demographic of consumers. Originality/value: This study highlights the importance of financial record management and marketing for MSMEs and provides insights into how accounting and technology can contribute to their success. The study also emphasizes the significance of providing educational resources, advisory services, and assistance in accounting, finance, and digital marketing to help individuals gain knowledge and improve their financial and marketing skills.
Digital Finance: Financial Recording Education for Women Entrepreneurs Ibrahim, Fifi Nurafifah; Sutiawati, Sutiawati; Iskandar, St Nursanti; Rina, Rina
Advances in Community Services Research Vol. 4 No. 1 (2026): September - Februari
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v4i1.646

Abstract

Purpose: This community service activity aims to improve literacy and digital-based financial recording skills among women entrepreneurs in Padanglampe Village, especially Family Welfare Empowerment (PKK) members who still rely on manual recording. The program is designed to provide ongoing education, introduce relevant digital finance applications, and offer assistance and consultation on their use. Research Design and Methodology: The activities were conducted through presentations on basic accounting materials, training on digital financial recording, demonstrations of the BukuWarung application and similar applications, and interactive discussion sessions. The approach used was socialization, hands-on practice, and participatory mentoring, actively involving partners throughout the entire process. Findings and Discussion: The results of the activity showed an increase in partners' knowledge of digital financial recording concepts and ease of use of smartphone-based financial recording applications. Partners also gained a greater understanding of basic accounting and financial recording, and a greater awareness of the importance of consistent financial recording. The participants' enthusiasm was evident in their active involvement in question-and-answer sessions, discussions, and the practical use of the application. Implications: This activity provides practical benefits for women entrepreneurs, especially in improving the efficiency of digital-based business financial management. The program also opens up opportunities for developing basic accounting consulting services and sustainable digital recording for rural communities.