Article Per Year (5 Year)
p-Index From 2021 - 2026
1.733
P-Index
This Author published in this journals
All Journal Journal of the Indonesian Mathematical Society Communication in Biomathematical Sciences Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pendidikan Madrasah HEUTAGOGIA: Journal of Islamic Education Kelola: Jurnal Manajemen Pendidikan Journal of Islamic Education Management Research Moderation: Journal of Islamic Studies Review Innovasi : Jurnal Inovasi Pendidikan
Jamaludin, Muhamad
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Manajemen Strategi Brand Equity Berbasis Pelanggan di Lingkungan Pondok Pesantren Bina Aksara Mulya DIY Jamaludin, Muhamad; Rahmadi Bagus Wijaya; Firdaus
INNOVASI : JURNAL INOVASI PENDIDIKAN Vol. 11 No. 2 (2025): AGUSTUS (JURNAL INOVASI PENDIDIKAN)
Publisher : Education Reserach Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64540/b2b1s197

Abstract

Customer-based brand equity strategy is one of the important approaches in improving the competitiveness of educational institutions, including Bina Aksara Mulya Islamic Boarding School, DIY. This research aims to analyze the customer-based brand equity strategy at Bina Aksara Mulya Islamic Boarding School, DIY. The main focus of the research is to identify factors that influence brand awareness, positive associations with the quality of education and religious traditions, and loyalty of students and alumni to the pesantren. The method used is qualitative research with a case study approach, involving observation, in-depth interviews, and document analysis. The results showed that: (1) increased awareness of the pesantren brand occurs through quality education programs, social activities that involve the community, and effective utilization of online media; (2) there are strong positive associations related to the quality of education, strong religious traditions, and an environment that supports the learning process. (3) The loyalty of santri and alumni is reflected in their contributions through donations, social assistance, and involvement in various pesantren activities. This study also found that the relationship between these brand equity elements is very mutually supportive, creating a good reputation for pesantren in the eyes of the community. These findings make an important contribution to the understanding of brand management in faith-based educational institutions
Co-Authors Achmad, Fariz Agustian Agustian Akbar, Ach. Hanuji Azizah, Siti Nijma Daniel Happy Putra Firdaus Firdaus Firdaus Irnawati, Icoh Jabriel, Karsten Maynard Jannah, Revi Rusdatul Julianti, Neneng Malik, Muhammad Hisyam Mentari, Inggi Eka Ria Mudofir Muhammad Amin Nariyah, Kamila Pratamadirdja, Mas Daffa Rahmadi Bagus Wijaya Rohim , Faidhur Sa'idah, Nur Sadari Sadari, Sadari SUTRISNO Suwadi Wandatari, Rilanda Winarsih, Putri ZAI, FIDELIS NOFERTINUS Zainal Arifin