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All Journal Journal of the Indonesian Mathematical Society Communication in Biomathematical Sciences Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pendidikan Madrasah HEUTAGOGIA: Journal of Islamic Education Kelola: Jurnal Manajemen Pendidikan Journal of Islamic Education Management Research Moderation: Journal of Islamic Studies Review Innovasi : Jurnal Inovasi Pendidikan AMUYA: Indonesian Journal of Management Reviews
Jamaludin, Muhamad
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Manajemen Strategi Brand Equity Berbasis Pelanggan di Lingkungan Pondok Pesantren Bina Aksara Mulya DIY Jamaludin, Muhamad; Rahmadi Bagus Wijaya; Firdaus
INNOVASI : JURNAL INOVASI PENDIDIKAN Vol. 11 No. 2 (2025): AGUSTUS (JURNAL INOVASI PENDIDIKAN)
Publisher : Education Reserach Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64540/b2b1s197

Abstract

Customer-based brand equity strategy is one of the important approaches in improving the competitiveness of educational institutions, including Bina Aksara Mulya Islamic Boarding School, DIY. This research aims to analyze the customer-based brand equity strategy at Bina Aksara Mulya Islamic Boarding School, DIY. The main focus of the research is to identify factors that influence brand awareness, positive associations with the quality of education and religious traditions, and loyalty of students and alumni to the pesantren. The method used is qualitative research with a case study approach, involving observation, in-depth interviews, and document analysis. The results showed that: (1) increased awareness of the pesantren brand occurs through quality education programs, social activities that involve the community, and effective utilization of online media; (2) there are strong positive associations related to the quality of education, strong religious traditions, and an environment that supports the learning process. (3) The loyalty of santri and alumni is reflected in their contributions through donations, social assistance, and involvement in various pesantren activities. This study also found that the relationship between these brand equity elements is very mutually supportive, creating a good reputation for pesantren in the eyes of the community. These findings make an important contribution to the understanding of brand management in faith-based educational institutions
Cultural and Regulatory Transformation of the Ministry of Religious Affairs: Eliminating Seniority, Breaking the Cycle of Violence in Islamic Boarding Schools Jamaludin, Muhamad
AMUYA: JOURNAL OF MANAGEMENT Vol 2 No 1 (2026): AMUYA: Indonesian Journal of Management Reviews
Publisher : POKJANAS PERENCANA KEMENTERIAN AGAMA RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61860/amuya.v2i1.60

Abstract

The rise in bullying cases in Islamic boarding schools indicates a systemic failure rooted in cultural, structural, and accountability issues. This phenomenon is exacerbated by a culture of seniority that normalizes violence as an initiation ritual and fuels a cycle of victimization and perpetration, where past victims replicate the violence after becoming seniors. Furthermore, limited safe reporting mechanisms and weak accountability of administrators who prefer amicable resolutions have perpetuated a culture of silence. This policy analysis uses a descriptive-analytical approach with qualitative methods, based on a literature review. Data were collected from written data references (academic journals, theses, and institutional reports) and regulatory support (Laws, Government Regulations, and PMA) in APA 7th Edition format. Problem identification was carried out through a Fishbone Diagram analysis, which groups the root causes into the categories of People, Systems, Culture, and Regulations. The assessment of policy alternatives (Regulation on Elimination of Hierarchy, Curriculum Integration, Independent Reporting System, Firm Sanctions, and Educator Certification) was conducted using William N. Dunn's Policy Alternative Scoring Theory, which focuses on the criteria of Effectiveness, Efficiency, Adequacy, Equity, and Responsiveness. The scoring results indicate that the Independent Victim Reporting and Protection System and Mandatory Integration of the Anti-Bullying Curriculum are the most feasible policy alternatives. Therefore, the main policy recommendation is the issuance of a Comprehensive Minister of Religious Affairs Regulation (PMA) which: 1) Requires the establishment of an Independent Anti-Violence Integrated Service Unit (ULT) in every Islamic boarding school (adopting the framework of TPPK PMA No. 73 of 2022); and 2) Compulsorily integrates the Positive Discipline and Anti-Bullying Curriculum. This policy aims to break the cycle of violence by replacing seniority control with professional supervision and guaranteeing full protection to students.
Co-Authors Achmad, Fariz Agustian Agustian Akbar, Ach. Hanuji Azizah, Siti Nijma Daniel Happy Putra Firdaus Firdaus Firdaus Irnawati, Icoh Jabriel, Karsten Maynard Jannah, Revi Rusdatul Julianti, Neneng Malik, Muhammad Hisyam Mentari, Inggi Eka Ria Mudofir Muhammad Amin Nariyah, Kamila Pratamadirdja, Mas Daffa Rahmadi Bagus Wijaya Rohim , Faidhur Sa'idah, Nur Sadari Sadari, Sadari SUTRISNO Suwadi Wandatari, Rilanda Winarsih, Putri ZAI, FIDELIS NOFERTINUS Zainal Arifin