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All Journal Agro Ekonomi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Penelitian Pendidikan IPA (JPPIPA) JASc (Journal of Agribusiness Sciences) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Jurnal Ilmiah Manajemen Kesatuan AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Pertanian ( JIPERTA) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Agristan Jurnal Riset Rumpun Ilmu Tanaman The Manager Reveiew Journal Of Agribusiness, Social and Economic Agrifo: Jurnal Agribisnis Universitas Malikussaleh CULTIVATE: Journal of Agriculture Science
Siti Sabrina Salqaura
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Analisis Saluran Pemasaran Jeruk Manis (Citrus sinensis L.) di Desa Barung Kersap Kecamatan munte Kabupaten Karo Dionisius Purba; Siti Sabrina Salqaura
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 8, No 1 (2026): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v8i1.6071

Abstract

This article or writing aims to analyze marketing channels, marketing margins and marketing efficiency of sweet oranges in Barung Kersap Village, Munte District, Karo Regency. The problem is focused on the analysis of Sweet Orange Marketing channels. In order to approach this problem, theoretical references from Kotler, Fandeli, and Mulyadi are used. The data used are primary and secondary data and are analyzed qualitatively and quantitatively. This study concludes that the marketing channel is at level three and in Barung Kersap Village there is only one marketing channel. The largest marketing margin is at wholesalers of Rp 6,500 with a percentage of 33%. For marketing efficiency, all institutions are considered efficient and the most efficient are collectors and wholesalers.
Exploring the Role of Brand Engagement in Meme Marketing Effectiveness Siti Alhamra Salqaura; Nasib Nasib; Siti Sabrina Salqaura
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4455

Abstract

Social media development and the phenomenon of meme marketing have become increasingly viral. The shift from traditional advertising to community-based and participatory content, such as memes, has emerged as a trending notion in contemporary marketing. This shift has necessitated companies to become more innovative in capturing attention, engaging consumers, and fostering loyalty. This research aims to examine the relationship between virality meme marketing, brand personality, and consumer loyalty, with brand engagement acting as a mediator. This study employs a quantitative approach, utilizing PLS-SEM through SmartPLS 4.0 software, with a sample of 220 active respondents. The questionnaire was distributed online using Google Forms, and purposive sampling was applied. The findings indicate that virality meme marketing, and brand personality have a significant enhancing effect on brand engagement, which in turn mediates the effect on customer loyalty. However, a surprising finding emerged regarding the direct effect of virality meme marketing on customer loyalty, where virality meme marketing negatively and insignificantly influences customer loyalty.
Co-Authors Adiwijaya, Wan Adiwijaya Andika Syaputra Apip Gunaldi Dalimunthe Bambang Hermanto Barus, Ameylia Frideyanti Dionisius Purba Dwidjono Hadi Darwanto Elvina, Tri Shinta Fastabiqul Khairad Gustami Harahap Gustiansyah Perdhana Putra Hasugian, Nicho Eduardo Jangkung Handoyo Mulyo Koko Junaidi Malona, Arga Marizha Nurcahyani Mitra Musika Lubis Nasib Nasution, Lily Nur Indah Sari Nasution, May Sarah Nasution, Nanda Dwi Hartama prayoga, dayat Pulungan, Abraham Ismail Putra, Fuad Stiady Rahmad Fauzi Retna Astuti Kuswardani Rizal Aziz Rizky Christian Sipayung Safirah, Afza Siambaton, Regina Silvia Loren Sidauruk Siti Alhamra Salqaura Syafrida Hafni Sahir Syahbudin Hasibuan Syahbudin Syahbudin, Syahbudin Tri Gustiawansyah Yusniar Lubis