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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Penelitian Pendidikan IPA (JPPIPA) JASc (Journal of Agribusiness Sciences) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Jurnal Ilmiah Manajemen Kesatuan AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Pertanian ( JIPERTA) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Agristan Jurnal Riset Rumpun Ilmu Tanaman The Manager Reveiew Journal Of Agribusiness, Social and Economic Agrifo: Jurnal Agribisnis Universitas Malikussaleh CULTIVATE: Journal of Agriculture Science
Siti Sabrina Salqaura
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Analisis Pendapatan Usahatani Pepaya California (Carica Papaya L) di Kecamatan Hinai Kabupaten Langkat Tri Gustiawansyah; Siti Sabrina Salqaura
Jurnal Riset Rumpun Ilmu Tanaman Vol. 4 No. 2 (2025): Oktober : JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v4i2.6632

Abstract

The agricultural sector plays a vital role in supporting Indonesia's economy, particularly in food provision and increasing rural household income. One of the promising horticultural commodities is California papaya (Carica papaya L.), known for its high productivity and short harvesting cycle. This crop is favored by farmers due to its stable market demand. However, to ensure the financial feasibility of this farming enterprise, a comprehensive financial analysis is necessary. This study aims to analyze the revenue, production costs, income, and financial feasibility of California papaya farming in Hinai Subdistrict, Langkat Regency. The research employed a descriptive quantitative method through a survey approach, with a purposive sample of 34 farmers. Data were analyzed using a farm income analysis approach, including the calculation of fixed costs, variable costs, total revenue, net income, and the Revenue/Cost (R/C) ratio. The results showed that the total production cost was IDR 590.734.000, while the total revenue reached IDR 1.970.685.000. The net income obtained by farmers amounted to IDR 1.379.951.000, with an average income of IDR 40.586.794 per farmer. The R/C ratio was calculated at 3.33, meaning that every IDR 1 spent on production costs generated IDR 3.33  in revenue. California papaya farming in Hinai Subdistrict is financially feasible, provides significant profit, and has strong potential to be further developed as a primary income source for horticultural farmers.
Exploring the Role of Brand Engagement in Meme Marketing Effectiveness Salqaura, Siti Alhamra; Nasib, Nasib; Salqaura, Siti Sabrina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4455

Abstract

Social media development and the phenomenon of meme marketing have become increasingly viral. The shift from traditional advertising to community-based and participatory content, such as memes, has emerged as a trending notion in contemporary marketing. This shift has necessitated companies to become more innovative in capturing attention, engaging consumers, and fostering loyalty. This research aims to examine the relationship between virality meme marketing, brand personality, and consumer loyalty, with brand engagement acting as a mediator. This study employs a quantitative approach, utilizing PLS-SEM through SmartPLS 4.0 software, with a sample of 220 active respondents. The questionnaire was distributed online using Google Forms, and purposive sampling was applied. The findings indicate that virality meme marketing, and brand personality have a significant enhancing effect on brand engagement, which in turn mediates the effect on customer loyalty. However, a surprising finding emerged regarding the direct effect of virality meme marketing on customer loyalty, where virality meme marketing negatively and insignificantly influences customer loyalty.
Co-Authors Adiwijaya, Wan Adiwijaya Andika Syaputra Apip Gunaldi Dalimunthe Bambang Hermanto Barus, Ameylia Frideyanti Elvina, Tri Shinta Fastabiqul Khairad Gustami Harahap Gustiansyah Perdhana Putra Hasugian, Nicho Eduardo Junaidi, Koko Malona, Arga Marizha Nurcahyani Mitra Musika Lubis Nasib Nasution, Lily Nur Indah Sari Nasution, May Sarah Nasution, Nanda Dwi Hartama prayoga, dayat Pulungan, Abraham Ismail Purba, Dionisius Putra, Fuad Stiady Rahmad Fauzi Retna Astuti Kuswardani Rizal Aziz, Rizal Rizky Christian Sipayung Safirah, Afza Salqaura, Siti Alhamra Siambaton, Regina Silvia Loren Sidauruk Syafrida Hafni Sahir Syahbudin Hasibuan Syahbudin Syahbudin, Syahbudin Tri Gustiawansyah Yusniar Lubis