Article Per Year (5 Year)
p-Index From 2021 - 2026
3.441
P-Index
This Author published in this journals
All Journal Briliant: Jurnal Riset dan Konseptual Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL TEKNOLOGI DAN OPEN SOURCE JOISIE (Journal Of Information Systems And Informatics Engineering) Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Technologia: Jurnal Ilmiah Jusikom: Jurnal Sistem Informasi Ilmu Komputer Jurnal Teknologi Dan Sistem Informasi Bisnis Prosiding National Conference for Community Service Project JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) INFOKUM Djtechno: Jurnal Teknologi Informasi Journal of Information System and Technology (JOINT) Jurnal Ilmiah Edutic : Pendidikan dan Informatika Innovative: Journal Of Social Science Research SmartComp Jurnal PETISI (Pendidikan Teknologi Informasi) Jurnal Cendekia Ilmiah Amanah Mengabdi
Eryc, Eryc
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Integrating Quantitative Data Analytics and Qualitative Insights for Digital Marketing Strategy: A Structural Equation Modeling (SEM) Approach Suwarno, Suwarno; Susanto, Jhony; Eryc, Eryc
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 15 No. 02 (2026): MAY
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v15i02.2572

Abstract

The rapid evolution of Batam digital economy presents a paradox: despite high digital channel adoption, many organizations report suboptimal returns on their online investments. This discrepancy highlights a critical research gap: The absence of an integrated, quantitative model that evaluates the collective impact of core data analytics dimensions on strategic performance within this specific context. This study examines how data analytics is pivotal for improving digital marketing outcomes. Adopting a dual-objective approach, it first quantitatively evaluates the effect of five fundamental analytics components on strategic performance, and second, qualitatively uncovers the primary obstacles and facilitators in their application. An explanatory sequential mixed-methods design was employed, commencing with a PLS-SEM analysis of survey data from 150 marketing practitioners in Batam (using a five-point Likert-scale instrument) and concluding with a thematic analysis of qualitative practitioner insights. Empirically, the results validate that all five dimensions (Website Performance, Social Media Metrics, Email Marketing Performance, Customer Data Analysis, and Customer Journey Analysis) significantly enhance the effectiveness of digital marketing strategy. Among these, Customer Journey Analysis was identified as the most powerful determinant (R² = 0.783, Q² = 0.634). The qualitative data elucidated critical implementation barriers such as talent shortages and disconnected data sources, while also highlighting vital success drivers including data-informed personalization. The study’s primary novelty lies in providing a validated, holistic SEM model that establishes the synergistic and hierarchical influence of analytics dimensions, with Customer Journey Analysis as the central pillar. Consequently, it furnishes both a theoretical advancement for scholarly discourse and a practical framework advocating for a strategic reorientation towards holistic customer journey management and the dismantling of data silos to optimize outcomes.
ANALISIS EMPIRIS BIG DATA ANALYTICS BERBASIS POWER BI TERHADAP KAPABILITAS DINAMIS UKM RITEL INDONESIA Diana Rose, Felicia; Eryc, Eryc; Aklani, Syaeful Anas
JOISIE (Journal Of Information Systems And Informatics Engineering) Vol. 10 No. 1 (2026)
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/joisie.v10i1.5330

Abstract

Perkembangan teknologi digital telah menghasilkan lonjakan big data yang menuntut kemampuan analisis lebih maju. Namun, di negara berkembang seperti Indonesia, tingkat adopsi Big Data Analytics (BDA) di kalangan Usaha Kecil dan Menengah (UKM) ritel masih rendah, sehingga menciptakan gap empiris terkait bagaimana keterbatasan sumber daya memengaruhi pemanfaatan teknologi analitik. Penelitian ini bertujuan menguji pengaruh BDA berbasis Power BI terhadap penguatan kapabilitas dinamis UKM ritel Indonesia. Pendekatan kuantitatif digunakan melalui survei berskala Likert kepada 100 pemilik atau pengelola UKM yang telah menggunakan Power BI. Data dianalisis menggunakan regresi linear berganda untuk mengevaluasi pengaruh parsial maupun simultan antara variabel penelitian. Hasil penelitian menunjukkan bahwa BDA, Power BI, dan efisiensi operasional berpengaruh positif dan signifikan terhadap kapabilitas dinamis, dengan nilai Adjusted R² sebesar 0,526. Efisiensi operasional merupakan faktor paling dominan dalam memperkuat kemampuan adaptasi dan respons terhadap perubahan pasar. Temuan ini memperkaya literatur mengenai kapabilitas dinamis pada UKM di negara berkembang serta memberikan implikasi praktis bahwa investasi pada teknologi analitik dan optimalisasi proses operasional dapat membantu UKM meningkatkan daya saing secara berkelanjutan.
Co-Authors Anbarwati, Aini Iswanela Andrea Puspa, Dandhytya Anthony, Egan avaleska, avaleska Diana Rose, Felicia Henry, Henry Indasari Deu Ingrid, Cyntia Jessy, Jessy Jhohari, Jhohari Mungkap Mangapul Siahaan Ng, Jackson Nurdin Wijaya, William Palguna, Arya Irawan Putra Raihan Raihan, Raihan Richmond, Derry Sabariman Sabariman Sama, Hendi Santoso, Didi Sarfilianty Anggiani, Sarfilianty Sibarani, Tiara Plorist Sihombing, Dame Afrina So, Vincent Steby, Steby Susanto, Jhony Suwarno Suwarno Syaeful Anas Aklani, Syaeful Syahputra, Bayu Tjahyadi, Surya Vincent Vincent, Vincent Wildani, Lilian Nurul Zulkarnain Zulkarnain