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All Journal Kinesik Jurnal Sinar Manajemen Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Madani: Jurnal Pengabdian Ilmiah. Journal of Social And Economics Research Jurnal Pengabdian Ahmad Yani journal of social and economic research
Antasari, Citra
Program Studi S1 Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Tadulako
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Journal : Jurnal Sinar Manajemen

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The Effect of E-Service Quality on E-Loyalty Mediated by E-Satisfaction of Draiv Food Customers in Morowali Regency Mohammad Zeylo Auriza; Agung Winoto; Sri Wanti; Citra Antasari; Nurnadila; Sasmita Kasim
Jurnal Sinar Manajemen Vol. 11 No. 3: November 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i3.6488

Abstract

Online transport has experienced rapid growth in the digital age, changing the way people travel. These services are provided through digital platforms such as online taxis or ride-hailing, which have become the first choice for many customers. In Indonesia, the online transport sector is growing rapidly and has become a daily necessity for consumers. Platforms such as online taxis and online motorbike taxis have been present in various regions, including Morowali Regency in Central Sulawesi. Draiv Company is one of the popular ride-hailing applications in the area. Web-based services are also widely used in online transport, with the concept of relational marketing to maintain customer loyalty. Online service quality has a positive effect on customer satisfaction and e-loyalty. Customer e-satisfaction occurs when the performance of the services offered meets or even exceeds customer expectations, which in turn increases customer commitment.
Co-Authors Agis, Nabila Agung Winoto Andi Akifah Armawati Armawati Asril Bo'do, Stepanus Desmiati Desmiati Dwi Rohma Wulandari Fitrasari, Resky Fitri Diani Fitriani Puspa Ningsih Ivan Ilham Mahfud Supu Mohammad Zeylo Auriza Nur Haidar Nurnadila Pratiwi, Renystiyah Dwi Retno Retno Salman Alfarisi Samuel Aldheony Sasmita Kasim Sri Wanti Suyatman Syamsul Bachri Tovan, Tovan Yusaputra, Muhammad Isa