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Antasari, Citra
Program Studi S1 Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Tadulako
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Journal : Kinesik

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STUDI DESKRIPTIF KEBIJAKAN REDAKSIONAL HARIAN UMUM RADAR SULTENG DALAM PEMBERITAAN PERISTIWA BENCANA 28 SEPTEMBER Citra Antasari
Kinesik Vol. 7 No. 1 (2020): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v7i1.41

Abstract

Kebijakan redaksional adalah bagian yang tidak dapat dipisahkan dari ruang pemberitaan. Redaksi adalah garis start bagi para awak media dalam memulai tugas dan perannya dalam melakukan kerja-kerja jurnalistik, dan kebijakan menjadi acuan dasarnya. Kebijakan redaksiona berfungsi mengendalikan bagaimana sebuah surat kabar akan tampak di hadapan pembaca esok harinya. Dalam berbagai situasi, kebijakan redaksional diharapkan tetap memegang kendali, termasuk dalam situasi pasca bencana. Harian Umum Radar Sulteng merupakan salah satu surat kabar lokal di Sulawesi Tengah yang telah berdiri hampir dua dekade, yang ikut menjadi saksi dari bagaimana bencana gempa tsunami dan liquifaksi melanda Kota Palu September 2018 silam. Sejumlah kebijakan redaksional baru dikeluarkan dengan mempertimbangkan kondisi yang ada saat itu. Penelitian ini mencoba mengetahui bagaimana kebijakan redaksional Harian Umum Radar Sulteng diambil pasca bencana berlangsung, dan seperti apa pertimbangan yang menyertainya. Penelitian ini menggunakan penelitian deskriptif kualitatif dengan menggunakan metode wawancara sebagai teknik pengumpulan datanya. Diperoleh bahwa keseluruhan kebijakan yang diambil pasca bencana sehubungan dengan pemberitaan dilandaskan atas asas kemanusiaan dan sebagai bentuk tanggung jawab sosial media sebagai ideologi yang diyakini dalam kondisi tersebut.
Hambatan Komunikasi dalam Upaya Pemasaran Hasil Budidaya Bioflok di Desa Lero Tatari Yusaputra, Muhammad Isa; Antasari, Citra; Haidar, Nur; Fitrasari, Resky
Kinesik Vol. 11 No. 3 (2024): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i3.1582

Abstract

The results of research on communication barriers in marketing efforts for biofloc cultivation results in Lero Tatari Village, which can be seen from several types of obstacles, have not gone well. Technical obstacles, namely communication equipment in the form of cellphones, are affected by poor networks so that the message sent is different from the message received, and the marketing distance is quite far, changing the quality of the fish so that the agreed message changes. Semantic barriers are influenced by language differences that are poorly understood when marketing results, thereby hampering communication during the marketing process. Behavioral barriers where the communicator's behavior does not respond to the message conveyed by the communicant so that communication experiences obstacles during marketing and the attitude of the communicator who cannot control his emotions during the marketing process, namely the delivery of cultivated products far enough, resulting in a decrease in the quality of the fish resulting in misunderstandings with consumers which results in obstacles. communication.
PEMANFAATAN FITUR INSTAGRAM SEBAGAI SARANA KOMUNIKASI PEMASARAN KEDAI BABAKKEROYOKAN DI KOTA PALU Antasari, Citra; Pratiwi, Renystiyah Dwi
Kinesik Vol. 9 No. 2 (2022): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i2.327

Abstract

This study aims to determine the use of Instagram as a means of marketing communication for Babakkeroyokan in Palu City. This research method is descriptive qualitative by conducting data collection techniques, conducting observations, structured interviews with three informants who have been selected through purposive sampling technique. The number of informants in this study consisted of three informants, namely the owner and holder of the Instagram, the manager of the Instagram, and the Babakkeroyokan sales team. Data analysis techniques used in the form of data collection, data reduction, data presentation, and drawingconclusions. Features Instagram used by Babakkeroyokan have eleven features, namely Profile and Bio Features, Photo and Video Upload Features, Stories Features Caption Features, Comments Features, Hastags Features, Like Features, Activity Features, DirectMessage (DM) Features, Geotagging (Location Tag) Features, and finally the Story Archive Feature. These features are used by Babakkeroyokan as tools to promote their food products to consumers. Features Instagram used by Babakkeroyokan have their respective benefits and uses in helping Babakkeroyokan to promote their food products to consumers, these features are used well by Babakkeroyokan as a means of information to consumers and have benefits for Babakkeroyokan sales in increasing their sales against the same business competition as them. In the use of these features there are interactions with consumers that make communication occur, of the eleven Instagram used by Babakkeroyokan, there are several features that are used every day to promote their food products and interactions with consumers so that communication is established, namely the Story andfeature Direct Message (DM).
Co-Authors Agis, Nabila Agung Winoto Andi Akifah Armawati Armawati Asril Bo'do, Stepanus Desmiati Desmiati Dwi Rohma Wulandari Fitrasari, Resky Fitri Diani Fitriani Puspa Ningsih Ivan Ilham Mahfud Supu Mohammad Zeylo Auriza Nur Haidar Nurnadila Pratiwi, Renystiyah Dwi Retno Retno Salman Alfarisi Samuel Aldheony Sasmita Kasim Sri Wanti Suyatman Syamsul Bachri Tovan, Tovan Yusaputra, Muhammad Isa