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All Journal Jurnal Transportasi SITEKIN: Jurnal Sains, Teknologi dan Industri Dinamika Teknik Sipil Kemudi Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Perencanaan Pembangunan Journal of Indonesia Road Safety KADARKUM: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Teknik Sipil UMS Khazanah Informatika : Jurnal Ilmu Komputer dan Informatika Proceeding International Conference Restructuring and Transforming Law Jurnal Teknik Sipil
Nurul Hidayati
Universitas Muhammadiyah Surakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : kemudi

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Analysis of Digital Political Leadership: Mapping Prabowo Subianto's Political Narrative Danang Kurniawan; Sunituti; Nurul Hidayati
Kemudi Vol 11 No 1 (2026): Kemudi: Jurnal Ilmu Pemerintahan
Publisher : Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/kemudi.v11i1.8726

Abstract

This study aims to analyze the dynamics of political discourse regarding Prabowo Subianto on the platform X, focusing on temporal developments, political actors involved, thematic structures, and evolving narratives. This research method uses a qualitative approach, assisted by Qualitative Data Analysis Software (QDAS) in NVivo 12 Plus. Analysis is performed by organizing, coding, classifying, and visualizing data using features such as Word Frequency, Text Search Query, Matrix Coding Query, Cluster Analysis, and Social Network Analysis. The research data consists of uploads (posts), accounts, mentions, hashtags, and conversational texts about Prabowo Subianto on the platform X during the period 2019–2026. The data was analyzed to identify the development of conversation intensity, the most frequently associated actors, and the themes and narratives formed in the digital political discourse. The results of this study indicate that the intensity of conversations about Prabowo fluctuated, peaking in 2024 and remaining relatively high in 2025. Prabowo became the most dominant actor in the distribution of mentions, followed by Joko Widodo and Gerindra. In contrast, the emergence of international political actors underscores the discourse's relevance to the global context. clustering. This shows that the discourse on Prabowo is multidimensional, encompassing issues of defense, political parties, electoral activity, regional involvement, international relations, and social and cultural issues. The dominance of this activity tweet over retweets also shows that Prabowo's account communication is more oriented towards producing and delivering messages directly.
Co-Authors Achmad Luthfi Prastyo Agung Erwanda Agus Riyanto Alfia Magfirona Anteng Nirwanto Arief Budiono Arief Isdiman Saleh Budi Yulianto Danang Kurniawan Dian Kurniawati Dinda Shafa Tiara Rusli Eva Wahyu I Gotot Slamet Mulyono Helmi Dhia Al-Ghalib Ika Setiyaningsih Luthfiyyah Amalina Husna Muhammad Amin Hanafi Muhammad Aziz Proklamalatu Muhammad Rizki Agung Nugroho Nareswara Hidayat Probo Hardini Puji Rahayu Subandi Salsabila Naura Putri Senja Rum Harnaeni Setiono Sri Sunarjono Sunituti Susi Febriana