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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi Innovative Business Management Journal Social Sciences Journal Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen
Hidayah, Nenden Restu
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sosialisasi Meningkatkan Penghasilan Menggunakan Media Sosial Ibu Rumah Tangga di Majelis Taklim (Lingkar Barat) Masjid Al - Muttahid Annisa, Okta Feranica; Hidayah, Nenden Restu; Afriani, Sulisti; Anggriani, Ida
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6798

Abstract

Socialization activities at the Al-Muttahid Mosque (West Circle) Islamic boarding school aim to empower housewives with digital marketing skills that can increase family income. This socialization includes a basic understanding of digital marketing, use of major digital platforms such as social media and online marketplaces, as well as effective marketing strategies. Through a practical approach and case studies, it is hoped that participants can apply the knowledge gained to promote their products or services more widely and efficiently. The results of this activity are expected to improve housewives' digital marketing skills, expand market reach, and ultimately increase family income. This research uses participatory methods with direct observation and interviews to evaluate the effectiveness of this socialization
The Influence Of Leadership Style, Motivation, Discipline And Workload On Employees’ PerformanceAt The Food Security Service Of Bengkulu Province Rusminita, Esi; Irwanto, Tito; Hidayah, Nenden Restu
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.7667

Abstract

Leadership is at the same time a manager who must organize, give orders as well as protect his subordinates, namely employee performance and solve problems that arise. The purpose of thisstudy was to determine the effect of the leadershipstyle of the Head of Service on employee performance at the Food SecurityService of Bengkulu Province. The sample in this study were 50 employees whoworked at the Food Security Service of Bengkulu Province. Data collection using questionnaires and analysis methods used are validity test analysis, reliabilitytest, multiple linear regression, coefficient of determination R2 and hypothesis testing.Based on the results of thestudy, the multiple linear regression equation isY = 2.643 + 0.013X1 + 0.026X2 + 0.268X3 + 0.653X4 + e. Variable X1(Leadership Style) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.05 <0.01, it can be concluded that hypothesis 1 is accepted. Variable X2 (Motivation) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.05 <0.01, it can be concluded that hypothesis 2 is accepted. Variable X3 (Discipline) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.01 <0.05, it can be concluded that hypothesis 3 is accepted. Variable X4 (Workload) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.01 <0.05, it can be concluded that hypothesis 4 is accepted. The simultaneous test results show that H0 is rejected and Ha is accepted, between the independent variables, namely X1 (leadership style), X2 (motivation), X3 (discipline), X4 (workload), have a significant effect together on employee performance (Y) because the significant value of 0.01 is less than 0.05.
Strategi Merek Pada Keripik Pisang Ameilia, Deva Ameilia; Hidayah, Nenden Restu; Susena, Karona Cahya
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.258

Abstract

Brand strategy is the management of a brand or brands where there are various         activities or activities that manage all elements that have the goal of forming a brand or brands.Brand strategy implementation is carried out in several steps, such as creating a brand identity for banana chips and using social media. Brand identity is made to introduce the banana chip brand more clearly and up to date in the market, while the use of social media is done so that consumers can easily recognize and remember the chip brand and give a positive image to the brand.  
Analysis Of Financial Statements To Assess Performance At PT Unilever Indonesia Tbk Putri, Alda Ayu; Hidayah, Nenden Restu
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v1i4.349

Abstract

According to the findings of the research, it can be demonstrated that PT Unilever Indonesia Tbk is a manufacturing company that is listed on the Indonesia Stock Exchange. The ratios present in the financial statements can convey tidbits of information about the company's ability to manage its resources, fulfill short-term and long-term debt obligations, and establish strategic plans. An assessment of financial performance and analysis of financial statements is crucial, as it offers management a clear understanding of the company's status and can serve as a fundamental basis for decision-making. This analysis aids management in recognizing operational strengths and weaknesses, as well as identifying potential opportunities. this also helps to ensure the sustainability and growth of the business by delivering accurate information regarding the company’s financial health, operational performance, and potential risks.
The Influence Of Discount And Promotion Programs On Alfamart Consumers' Purchase Decisions General Sudirman Manna South Bengkulu Selsa Dlayorza; Monique, Eska Prima; Hidayah, Nenden Restu
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 2 No. 1 (2025): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v2i1.353

Abstract

This study employed an associative survey method with a quantitative approach. The sample consisted of 171 Alfamart consumers, using a purposive sampling technique. Data collection used a questionnaire. Quantitative data analysis was conducted using multiple linear regression analysis and hypothesis testing, consisting of t-tests and F-tests. The results showed that discount programs influenced purchasing decisions among consumers at Alfamart, Jalan Jenderal Sudirman, Manna, South Bengkulu, with a calculated t value > t table (3.441 > 1.65403) and a significance level of 0.001 < 0.050. Promotions influence purchasing decisions among Alfamart consumers on Jalan Jenderal Sudirman Manna, South Bengkulu, with a calculated t value > t table (5.110 > 1.65403) and (sig a = 0.000 < 0.050). Discount programs and promotions simultaneously influence purchasing decisions (Y) among Alfamart consumers on Jalan Jenderal Sudirman Manna, South Bengkulu, with an F value of 31.787 > 3.05 and a significance value of 0.000 < 0.05.
Sosialisasi Penjualan Online Facebook Pada Usaha Gula Aren Ibu Israh Desa Bandu Agung Kab.Kaur Nurzam, Nurzam; Kurniawan, Kimas; Hidayah, Nenden Restu; Herliamida, Evi; Astiana, Cemas
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.8552

Abstract

0This research aims to improve Mrs. Israh's knowledge and skills as well as in utilizing the Facebook platform as an online sales medium. Micro,ismall andiimedium enterprises (MSMEs) such as Ms. Israh's palm sugar business have great potential to grow through digital marketing. However, they are often constrained by a lack of understanding and ability to implement online sales strategies. The method0used in this0research is action research by providing socialization and direct assistance on creating a business Facebook account, managing product content, interacting with customers, and utilizing Facebook features for promotion. The0results0of the socialization showed0a significant increase0in participants' understanding of the benefits and how to use Facebook for online sales. Ms. Israh began to actively create and manage her business Facebook page, upload product photos and descriptions, and interact with potential customers. This activity is expected to expand market reach, increase sales volume, and ultimately empower the economy of palm sugar businesses in Bandu Agung Village.
Analisis Sistem Informasi Akuntansi Penjualan Yang Ada Di Perum Bulog Divre Bengkulu Sari, Eka; Wagini, Wagini; Hidayah, Nenden Restu
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2022): Januari-Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i1.2

Abstract

the cash sales accounting system is a system carried out by the company by requiring the buyer to pay the price in advance before the goods are handed over by the company to the buyer. cash sales information system includes related functions, documents used, accounting records used, network procedures that make up the system. methods of data collection using field research is to directly review the company by means of observation, interviews and documentation. this type of research uses comparative descriptive, while the analytical method used is a comparative method.the results of the research on cash sales accounting information systems are carried out by comparing cash sales information including related functions, documents used, accounting records used, network procedures that form the system. so from the results of the study it was concluded that the comparison of cash sales accounting information systems when viewed from the purpose of the accounting information system was appropriate/adequate and can be said to be good, this can be seen from the responsibilities of each section that has carried out its duties according to the given authority.
Analysis Of Merchandise Inventory Accounting At Mini Market Sirajudin, Bintuhan, Kaur Regency Concesa, Maria; Hidayah, Nenden Restu; Subhi, Ramadan
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.400

Abstract

Sirajudin Mini Market is a retail business inBintuhan, Kaur Regency, which sells various basic necessities for the community, wheremerchandise inventory is a major asset that affectssmooth operations and business profits. However, inventory recording atthis minimarket is still done in a simple manner and does not fully comply withapplicable accounting standards. This study aims to determine the application ofmerchandise inventory accounting at Sirajudin Mini Market and its conformitywith accounting theory and Financial Accounting Standards for Micro, Small, andMedium Entities. This study uses a descriptive comparative qualitative approachwith data collection techniques through interviews, observation, anddocumentation. The analysis was conducted by comparing the conditions in the field with Mulyadi's (2016) theory, which covers six main aspects, namely recording the costof finished goods sold, purchases, purchase returns, warehouse goods requests andexpenses, goods returns, and physical inventory calculations. The results of the study show that stock controlhas been carried out through warehouse cards and routine physical checks, buttransaction recording has not been carried out through a general journal and has not beencomputerized, so there is still a risk of errors. Therefore,it is recommended that Sirajudin Mini Market start using an inventory recording applicationsuch as Zahir so that the recording process becomes more accurate, efficient,and easier to control.
The Influence Of Entrepreneurial Knowledge, Entrepreneurial Motivation, And Family Environment On Students Entrepreneurial Interest Wulandari, Melsa; Soleh, Ahmad; Hidayah, Nenden Restu
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v2i2.1056

Abstract

Entrepreneurship is one of the important factors in increasing economic growth and reducing unemployment rates. Although entrepreneurship education has been implemented in universities, students' interest in entrepreneurship is still relatively low. This is due to a lack of knowledge about entrepreneurship, low motivation to start a business, and minimal support from the family environment. Therefore, research is needed to determine the extent to which these three factors can influence students' interest in entrepreneurship, particularly at Dehasen University Bengkulu. The purpose of this study is to determine whether Entrepreneurship Knowledge, Motivation for Entrepreneurship, and Family Environment have a significant impact on the Interest in Entrepreneurship among Management Program Students at Dehasen University Bengkulu. This study uses a quantitative method. The population of this study is students of Management Study Program at Dehasen University Bengkulu, Class of 2022 and 2023, with a total of 339 students and a sample size of 77 respondents. The sampling technique used in this study is Non-Probability Sampling using purposive sampling. The data collection technique used in this study was a questionnaire. The data obtained was then processed using SPSS (Statistical Products and Services Solutions). The results of the multiple linear regression analysis were the equation Y = 21.110 + 0.665 X1 + 0.273 X2 + 0.661 X3 + 3.223, which describes a positive regression direction, meaning that the variables of Entrepreneurship Knowledge (X1), Entrepreneurial Motivation (X2), and Family Environment (X3) have a positive effect on the Entrepreneurial Interest (Y) of students. The results of the calculation with SPSS 25 show that the coefficient of determination from R Square is 0.686. This means that Entrepreneurship Knowledge (X1), Entrepreneurial Motivation (X2), and Family Environment (X3) influence Entrepreneurial Interest (Y) by 68.6%, while the remaining 31.4% is influenced by other variables not examined in this study. The t-test results at a significance level of 0.05 explain that partially, X1 significantly affects Y with a value of 0.002 < 0.05, X2 significantly affects Y with a value of 0.001 < 0.05, and X3 also significantly affects Y with a value of 0.000 < 0.05. Based on the F test, X1, X2, and X3 simultaneously affect Y with a result of 0.000 < 0.05
Analysis Of Production Cost For Determining The Selling Price Of Broiler Chickens At Cv Kurnia Agung Babatan Anisa, Rici; Afriani, Sulisti; Hidayah, Nenden Restu
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v2i2.1007

Abstract

This study aims to analyze the calculation of production cost as a basis for determining the selling price of broiler chickens at CV Kurnia Agung Babatan. The research was conducted using a descriptive quantitative method with a case study approach. Data were collected through observation, interviews, and documentation. The production cost was calculated using the Full Costing method, while the selling price was determined using the Cost Plus Pricing method with a profit margin of 25 percent. The results show that the total production cost incurred during the July–August 2025 period amounted to Rp403,025,155, with an average production cost of Rp22,722 per chicken. Based on the Cost Plus Pricing method, the ideal selling price should be Rp28,402 per chicken, but the actual selling price applied is Rp20,000 per chicken. This indicates that the company has not fully considered all production cost components in determining the selling price.
Co-Authors Ahmad Soleh Alfala, Dhika Alpino, Shendi Putra Amandari, Sevti Ameilia, Deva Ameilia Anggraini, Adinda Dewi Anisa, Rici Annisa, Okta Feranica Aprila, Izra Putri Ariantara, Yudi Arsita, Bella Astiana, Cemas Astuty, Kamelia Ayu Agustin Azuwandri, Azuwandri Cahya, Andika Concesa, Maria Dila, Viana Dona, Hesti Pestiko Efendi, Fithria Habib Eka Sari, Eka Galung, Mia Margareta Huta Hasibuan, Tania Hendriansyah, Weko Herliamida, Evi Herlin, Herlin Holiza, Nipa Hutagaol, Julianti Br Hutagaol Ida Anggriani Jayanti, Titin Dwi Juanida, Erika Karona Cahya Susena, Karona Cahya Kurniawan, Kimas Moiuque D , Eska Prima Monique, Eska Prima Nainggolan, Rico Hasudungan Nasution, Suswati Neri Susanti Nirta Vera Yustanti Nopentri, Elvemas Nurzam, Nurzam Ogriansyah, Gioni Pratiwi, Elisabeth Sekar Ambar Putri, Alda Ayu Rahayu, Hesti Riski Rahmadania, Della Rusminita, Esi Safitri, Latipah Nurma Sagita, Nabila Dayana Sahdiya, Beti Sai, Tunggalan Selsa Dlayorza Subhi, Ramadan Sulisti Afriani, Sulisti SURYANI, RENI Tambuan, Oscar Julius Gamaliel Tito Irwanto, Tito Tri Wahyuningsih Wagini Wagini, Wagini Wijaya, Ermy Wulandari, Melsa Yulita Sari Zanroni, Kevin Deyan