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All Journal Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Prosiding University Research Colloquium Dikdimas : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Health Research and Development Journal Of Bionursing
Pusparatri, Edita
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Journal : Dikdimas : Jurnal Pengabdian Kepada Masyarakat

 1 
Utilization of E-Commerce in Sales Transactions of Goods and Services Products in the Autonomous Organization of Nasyiatul Aisyiyah Kudus Regency Jauhar, Muhamad; Mundriyastutik, Yayuk; Nasriyah, Nasriyah; Dewi, Okta Yosiana; Pusparatri, Edita
DIKDIMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): DIKDIMAS : JURNAL PENGABDIAN KEPADA MASYARAKAT  VOL 2 NO 3 DECEMBER 2023
Publisher : Asosiasi Profesi Multimedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/dikdimas.v2i3.214

Abstract

Uncertainty at the time of the COVID-19 pandemic caused businessmen to suffer a decline in revenue. The entrepreneur must have a strategy to survive through the use of information technology. Digital marketing is very useful to support the development of a business or enterprise. When a business has been connected to the Internet automatically, the business will be connected with Internet users throughout the world. So, it will greatly help the business in promoting the product effectively and efficiently. The purpose of this community service is to increase interest in entrepreneurship through the use of e-commerce. Public service activities are carried out in the form of training on e-commerce use in transactions of sale and purchase of goods and services. This activity was carried out in August 2023 at the Director of the Nasyiatul Aisyiyah Branch (PCNA) district of Undaan. Target activities of 19 PCNA cadres. The method of conducting the activity is in the form of interactive lectures, question-and-answer discussions, and demonstrations. Entrepreneurial interest in using e-commerce evaluated using a questionnaire of 22 statement items (validity value 0.354-0.647 and reliability 0.789). Data analysis is interpreted in descriptive form. Public service results have shown that the majority of cadres have a good interest in entrepreneurship using e-commerce. Social media is an opportunity for Micro small and Medium Enterprises to compete in the local market. Each social media platform has its own advantages and uniqueness. The potential of social media bias supports brand, sales improvement, customer service and product development.
Development of Wonosoco Village as a Fair, Healthy, and Productive Tourism Village in Kudus Regency Jauhar, Muhamad; Fanani, Zaenal; Etikasari, Ria; Maulana, Bonnix Hedy; Novitasari, Arina; Putra, M. Adib Jaharii Dwi; Pusparatri, Edita; Sukoharjanti, Bintari Tri; Nasriyah, Nasriyah; Ariyanto, Andhika; Muslim, Ahmad Suriyadi
DIKDIMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): DIKDIMAS : JURNAL PENGABDIAN KEPADA MASYARAKAT  VOL 3 NO 1 APRIL 2024
Publisher : Asosiasi Profesi Multimedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/dikdimas.v3i1.257

Abstract

The development of Wonosoco Village as a fair, healthy, and productive tourist village in Kudus Regency has the potential to provide benefits for the community and enrich the tourism industry in the area. This activity aims to understand policies, clean and healthy living behavior, and marketing strategies, and empowerment of community businesses in tourist villages. This activity was carried out in November 2023 in Wonosoco Village, Undaan District, Kudus Regency. This activity was attended by 16 people consisting of village government, health cadres, youth groups, tourism awareness groups, and religious leaders. Delivery of material uses interactive lecture and focus group discussions in 3 sessions of 30 minutes/session. The material provided includes tourism village development policies, clean and healthy living behavior in public places, marketing strategies, and empowerment of community businesses in tourist villages. Service providers carry out assessments and evaluations using questionnaires on knowledge of clean and healthy living behavior in public places and perceptions of community participation in developing tourist villages. Data analysis is interpreted descriptively. The majority of the community has good knowledge about clean and healthy living behavior in public places (87%) and a perception of community participation in developing Wonosoco Village as a Tourism Village (50%). This activity is the first step in developing a just, healthy, and productive tourist village so it requires follow-up from local stakeholders. This follow-up takes the form of assisting in the development of tourist villages, monitoring and evaluating the success of developing tourist villages that are just, healthy, and productive.
Co-Authors Ahmad Suriyadi Muslim Anny Rosiana Masithoh Ariyanto, Andhika Dewi, Okta Yosiana Edi Wibowo Suwandi Etikasari, Ria Indah Risnawati Kartikasari, Fitriana Maulana, Bonnix Hedy Mochamad Zaenal Fanani Muhamad Jauhar Nasriyah, Nasriyah Novitasari, Arina Putra, M. Adib Jaharii Dwi Rahmawati, Ashri Maulida Rusnoto, R Sari, Ratih Dewi Ratna Sukoharjanti, Bintari Tri Yayuk Mundriyastutik, Yayuk Yulisetyaningrum, Y