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All Journal Jurnal Scientia Devotion: Journal of Research and Community Service JURNAL REKAYASA INFORMASI SWADHARMA (JRIS) SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Usanto, Usanto
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Mathematics Other

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Journal : Devotion: Journal of Research and Community Service

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Big Data Implementation and Use for Business Usanto, Usanto
Devotion : Journal of Research and Community Service Vol. 3 No. 14 (2022): Special Issue
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v3i14.552

Abstract

The rapid development of information technology, especially in terms of collecting and storing large data (big data), has opened up new opportunities in various business fields. This research aims to analyze and describe the implementation and utilization of big data in the context of Shopee's e-commerce business. This research uses qualitative research methods. The data collection technique was carried out by literature study obtained from Google Schoolar and observation of the Shopee platform. The data obtained was then analyzed using three stages, namely data reduction, data presentation and conclusion drawing. The results showed that big data can be implemented with Product Introduction and Personalization, optimization of offers and promotions, and inventory management. The benefits of this implementation include helping to identify patterns, trends, preferences, and user behavior. In addition, it creates a more personalized shopping experience and motivates more purchases. Big data also helps Shopee in optimizing offers, promotions, product discounts, item availability, and increasing sales conversions.
Co-Authors Abda Abda Anggriani, Dwi Dewi, Christine Sientta Hasibuan, Tuhfatul Habibah Heru Winarno Kurniati, Ike Larsen, John Nasri, Jelman Ningtyas, Septiana Purwanto, Hadi Regina, Tannia Satrio Broto, Satrio Soesanto, Slamet Sopian, Adi Sucahyo, Nur Sugiyono Sugiyono Suhanda, Yogasetya Syahrial, Riza Taufiqqurahman, Taufiqqurahman Warta, Waska