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All Journal Jurnal Scientia Devotion: Journal of Research and Community Service JURNAL REKAYASA INFORMASI SWADHARMA (JRIS) SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Usanto, Usanto
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Mathematics Other

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Journal : JURNAL REKAYASA INFORMASI SWADHARMA (JRIS)

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SISTEM INFORMASI KOPERASI SIMPAN PINJAM PADA KOPERASI ASCA MARINA JAYA Usanto, Usanto; Anggriani, Dwi
JRIS : Jurnal Rekayasa Informasi Swadharma Vol 4, No 1 (2024): JURNAL JRIS EDISI JANUARI 2024
Publisher : Institut Teknologi dan Bisnis (ITB) Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/jris.vol4no1.428

Abstract

ASCA Marina Jaya Cooperative is a business entity that provides savings and loans for the members. Data processing uses manual bookkeeping so that member activities for savings or loans require a long processing time. The research aims to design a web-based savings and loan cooperative data processing information system at Asca Marina Jaya. The methods used in data collection are observation, interviews, and literature studies. The result is a prototype of a web-based savings and loan information system that have been tested so there are no problems and runs well.Koperasi Simpan Pinjam Marina Jaya adalah badan usaha di bidang simpan pinjam. Pengelolahan datanya menggunakan pembukuan manual, sehingga kegiatan anggota untuk simpanan atau meminjam membutuhkan waktu proses yang lama. Tujuan penelitian merancang sistem informasi pengolahan data koperasi simpan pinjam berbasis web di Asca Marina Jaya. Metode yang digunakan dalam pengumpulan data yaitu observasi, wawancara dan studi pustaka. Hasilnya berupa sebuah purwarupa sistem informasi simpan pinjam berbasis web yang telah dilakukan uji coba sistem dan tidak terdapat masalah serta berjalan dengan baik.
PENGEMBANGAN APLIKASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WHATSAPP BUSINESS UNTUK OPTIMALISASI PENJUALAN PADA BISNIS FASHION ONLINE Usanto, Usanto; Sopian, Adi; Syahrial, Riza; Dewi, Christine Sientta; Ningtyas, Septiana; Kurniati, Ike
JRIS : Jurnal Rekayasa Informasi Swadharma Vol 6, No 1 (2026): JURNAL JRIS EDISI JANUARI 2026
Publisher : Institut Teknologi dan Bisnis (ITB) Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/jris.vol6no1.975

Abstract

The development of information technology has driven significant transformation in the retail trade sector, including the online fashion industry in Indonesia. The shift in consumer behavior towards online shopping requires businesses to adopt effective Customer Relationship Management (CRM) strategies to increase customer satisfaction, loyalty, and customer management efficiency. This study aims to design and implement a WhatsApp Business-based CRM application to optimize the sales system in fashion MSMEs, with a case study in the online fashion sector. The research method used is a descriptive qualitative approach, using interviews, observations, and literature reviews. The results show that manual use of WhatsApp Business creates obstacles, including delayed responses, unstructured customer records, and limited consumer behavior analysis. The developed CRM application integrates the WhatsApp Business API with a customer database and a web-based admin dashboard. Key features include contact management, transaction history recording, auto-reply, customer segmentation, and promotional broadcasts. Testing using the black-box method and user validation demonstrates that the system runs optimally, accelerates response times, improves communication efficiency, and provides real-time customer analysis.Perkembangan teknologi informasi telah mendorong transformasi signifikan pada sektor perdagangan ritel, termasuk industri fashion online di Indonesia. Pergeseran perilaku konsumen menuju belanja daring menuntut pelaku usaha untuk mengadopsi strategi Customer Relationship Management (CRM) yang efektif dalam meningkatkan kepuasan, loyalitas, serta efisiensi pengelolaan pelanggan. Penelitian ini bertujuan merancang dan mengimplementasikan aplikasi CRM berbasis WhatsApp Business guna mengoptimalkan sistem penjualan pada UMKM fashion, dengan studi kasus di Sektor fashion online. Metode penelitian yang digunakan adalah kualitatif deskriptif melalui wawancara, observasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa penggunaan WhatsApp Business secara manual menimbulkan kendala berupa keterlambatan respons, pencatatan pelanggan yang tidak terstruktur, serta keterbatasan analisis perilaku konsumen. Aplikasi CRM yang dikembangkan mengintegrasikan WhatsApp Business API dengan basis data pelanggan dan dashboard admin berbasis web. Fitur utama mencakup manajemen kontak, pencatatan histori transaksi, auto-reply, segmentasi pelanggan, dan broadcast promosi. Pengujian menggunakan metode black-box dan validasi pengguna membuktikan bahwa sistem berjalan optimal, mempercepat respons, meningkatkan efisiensi komunikasi, serta menyediakan analisis pelanggan secara real-time.
Co-Authors Abda Abda Anggriani, Dwi Dewi, Christine Sientta Hasibuan, Tuhfatul Habibah Heru Winarno Kurniati, Ike Larsen, Jhon Nasri, Jelman Ningtyas, Septiana Purwanto, Hadi Regina, Tannia Satrio Broto, Satrio Soesanto, Slamet Sopian, Adi Sucahyo, Nur Sugiyono Sugiyono Suhanda, Yogasetya Syahrial, Riza Taufiqqurahman, Taufiqqurahman Warta, Waska