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Peran Asuransi Syariah dalam Membangun Rantai Nilai Halal Shanty, Mughnii Kahila; Zaerofi, Afif
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 6 No. 1 (2024): Jurnal At Tamwil, Maret 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v6i1.5299

Abstract

This study aims to analyze whether Islamic insurance can influence Halal Value Chain planning in Indonesia. This study combines qualitative methods and descriptive statistics by interviewing 10 practitioners and academics regarding how Islamic insurance can build a halal value chain. Then the results of the interview will be processed using the NVivo-12 software. According to the findings, practically every halal value chain cluster, including those in the food and beverage industry, halal tourism, fashion, cosmetics, and leisure media, needs sharia insurance to grow. This is so that, in the event of an unfathomable loss, Sharia insurance can ensure the continuation of Sharia-based businesses. To expand Indonesia's halal business internationally, a Sharia insurance development strategy must be created. The Penta Helix collaboration, which links academia, government, communities, business people, and the media, is one of these initiatives.
Analysis of The Factors That Influence The Perceptions of Culinary Business Owners Regarding Intention to Register For Halal Certificates: Analisis Faktor-Faktor Yang Mempengaruhi Persepsi Pemilik Usaha Kuliner Tentang Niat Mendaftar Sertifikat Halal Priantina , Anita; Indra, Indra; Zaerofi, Afif; Mughni, Abdul
Perisai : Islamic Banking and Finance Journal Vol. 7 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v7i2.1663

Abstract

Indonesia Law No. 33 of 2014 concerning Halal Assurance requires that by 2019 halal certification should be effectively implemented for food and beverage products, as well as service products related to both. Out of the 1.6 million micro, small, and medium enterprises (MSMEs), only 10 percent have been halal certified. This study aims to analyze the factors that influence the perceptions of culinary business owners regarding intention to register for halal certificates. Theory of Planned Behavior will be modified and implemented in preparing the frameworks of the dependent-independent variables. Using partial least square method, 200 sample of culinary producers -owners and managers- in Bogor were studied. Intention of producers is found to be significantly influenced by trust. Trust is also found to be sensitive to functional factor and subjective norm. Trust is also found to be determining attitude, together with functional factor and perceived behavioral norms. Trust is also significant in mediating the effect of perceived behavioral norms to intention, and also in mediating the effect of subjective norm to intention.The population of this study is the MSMEs culinary producers in Great Bogor Area, West Java, Indonesia. Only the respective owners and managers of the responding businesses were the main respondent. Similar research should be done for other types of halal product in order to generalize the results.This research modify TPB in setting the framework of determinants for halal certification intention. Variables added to the original TPB framework are trust and functional factor.This result concludes that trust is crucial in the effort to increase the number of halal certified products in Bogor. The halal certification authorities would have basis to review their policies, procedures, and technical guidelines for halal certification process. This study could be extended in terms of object and other potential determinant variables. Literatures related to halal certification has limited exposure to producers’ motivation for halal certification
The Role of Customer Satisfaction in Moderating the Effect of Brand Image and Service Quality on Loyalty Razzak, Hasbi; Zaerofi, Afif
Perbanas Journal of Islamic Economics and Business Vol 5 No 1 (2025): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v5i1.294

Abstract

This study examines the factors that influence customer loyalty at Islamic banks in West Java in the face of increasingly fierce competition in the Islamic banking industry. The research focuses on brand image, service quality, and customer satisfaction, highlighting the moderating role of customer satisfaction. The uniqueness of this study lies in the in-depth exploration of how customer satisfaction serves as a moderator that strengthens the relationship between brand image and loyalty in the religious preferences of the people of West Java. Data was collected from Islamic bank customers in West Java using purposive sampling method, with a total of 259 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS software version 24. The results showed that brand image, service quality, and customer satisfaction have a positive and significant effect on loyalty. In addition, customer satisfaction moderates the relationship between brand image and loyalty, strengthening customer trust and long-term commitment. This research introduces a new perspective by integrating the religiosity dimension as an intrinsic factor that influences the effectiveness of Islamic banks' strategies in increasing customer loyalty. The practical implication is that Islamic banks should enhance customer experience through specific strategies, such as providing intensive training to improve employees' service skills, using technology to ensure service efficiency and convenience, and developing marketing campaigns that are consistent with Islamic values. In addition, proactive and transparent complaint management can strengthen customer relationships. These measures are important to strengthen brand image, improve service quality, and foster loyalty in the long run.
PENGARUH LABEL HALAL, ONLINE PROMOTION DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN Hikmatiar, M Qhoiri; Zaerofi, Afif
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol. 8 No. 02 (2024): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v8i02.6945

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Label Halal, Online Promotion, dan Online Customer Review terhadap Keputusan Pembelian secara online. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi penelitian ini adalah pelanggan Mie Instan Lemonilo diwilayah Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), dengan sejumlah 350 pelanggan sebagai responden. Teknik pengambilan sampel yaitu purposive sampling. Menganalisis data, digunakan partial least squares structural equation modeling (PLS-SEM). Hasil penelitian ini menunjukan bahwa seluruh variabel berpengaruh positif terhadap keputusan pembelian secara online. Penelitian ini juga menemukan Online Promotion menjadi variabel terkuat. Diharapkan mie instan Lemonilo tetap meningkatkan kualitas dan kuantitas promo.
SHARIA STARTUP DEVELOPMENT MODEL THROUGH BUSINESS INCUBATORS Chandra Utama, Ramadhonni; Zaerofi, Afif; Mukhlis Yusuf, Achmad
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 3 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Startups have an important role in economic development, but they also have a high failure rate. A business incubator is an institution that aims to help startups with services and resources to facilitate their development. However, currently there is no business incubator that specifically specializes in developing sharia startups. This study has objectives to (1) describe the structure of the incubation model in the current business incubator, (2) identify the needs of startups in developing their business from the sharia side and (3) propose the development of an incubation model for the right business incubator for sharia startups. Methods of data analysis in this research using a qualitative study where business incubators and sharia startups are interviewed about the incubation process model and the business needs of sharia startups. The results of this study are (1) the three incubation models of the three business incubators consist of a process that is divided into 3 stages, namely pre-incubation, incubation, and post-incubation, but the three business models are not suitable for developing a sharia startup business. Startups hope to participate in a business incubation program that supports their business in terms of sharia. (2) The results of research on startup needs in developing their business found that 50% of startups need knowledge of sharia muamalah fiqh knowledge principles, 25% of startups need digital branding training according to sharia, 50% of startups need networking and mentoring with mentors who have experience and expertise in the field. sharia sector and the most dominant is 75% startups need access to sharia business funding. (3) Therefore, the results of the last study, the researchers developed an incubation model based on the needs of sharia startups which have differences in the general/conventional incubation model, namely the addition of sharia-based activities at each stage. In the pre-incubation stage, namely the selection process for sharia-based startups, introduction to sharia economics and sharia digital training capabilities. In the incubation stage, namely knowledge of sharia muamalah fiqh, networking and mentoring with mentors who have experience and expertise in the field of sharia and character training of Muslim entrepreneurs. In the post-incubation stage, namely access to sharia business funding and a network of Muslim entrepreneurs.
ISLAMIC CONSUMER BEHAVIOR: A BLIBIOMETRIC APPROACH Zaerofi, Afif
Kordinat: Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Vol. 21 No. 1 (2022): Jurnal Komunikasi Antar Perguruan Tinggi Agama Islam
Publisher : Kopertais Wilayah I DKI Jakarta dan Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/kordinat.v21i1.27664

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This study investigates the characteristics of Islamic Consumer Behavior (ICB) articles published in the Scopus-indexed journals between the year 2001 and 2020.  The data was collected from Scopus-indexed and Conference articles between the year 2001 and 2020. To obtain the data, publish and perish application was employed. The articles were filtered by using the key word “Islamic Consumer Behavior”. This study was descriptive quantitative in nature and used the bibliometric approach. To analyse the data, the VOSviewer software was employed. During 20 years, 142 articles on Islamic consumer behavior were published. The number of publications fluctuated, it increased significantly in 2012, decreased from 10 to 30% between 2013 and 2018 but almost doubled in 2019 and 2020.  Based on co-occurrence analysis to 47 keywords of 142 publications, it is evident that there are 5 clusters with the keywords; 1). product, 2). religiosity, 3). model, 4). intention, and 5). value as the most frequent keywords in each cluster. It is also found that between the year 2016 and 2018, there were a shift in the topics from theory and model in 2016, customer relationship in 2017 and loyalty and halal product in 2018. Journal of Islamic Marketing was found dominantly publisher on Islamic consumer behaviors with 56 articles Amin was the most productive and impactful author.
The Impact of Sharia Compliance and Service Quality on Customer Loyalty with Religiosity as a Mediating Variable Zaerofi, Afif; Sukmara, Denden; Haryono, Yono
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 8, No 2 (2022): DESEMBER 2022
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v8i2.6043

Abstract

The objective of this study is aimed at analyzing the impact of sharia compliance and service quality on the loyalty of Islamic bank customers in Bogor regency with religiosity as mediating variable. This study is quantitative in nature. By using stratified random sampling, there are 277 respondents as the research sample. Structural Equation Modeling (SEM) is approached to analize the data. The results of the study find that sharia compliance and religiosity partially impact on the loyalty but interestingly service quality has no significat impact on it. Furthermore, it is found that religiosity significantly mediates the influence of sharia compliance on the loyalty but does not mediate the impact of service quality on the loyalty.
IMPLEMENTATION MODEL OF QARD AL HASAN FOR INDONESIAN ISLAMIC BANKING Rachmawaty, Rachmawaty; Zaerofi, Afif; Jati, Waluyo
Al-Infaq: Jurnal Ekonomi Islam Vol. 12 No. 2 (2021)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

It is challenging for Islamic banking as a business institution to provide qard al hassan. In this paper, we proposed qard al hassan platform (QHP) as the model which can be implemented for Islamic banking. QHP can use an internet base where the synergy of public to give fund through social crowdfunding and the capability of bank to provide good corporate governance in managing fund and assessment qard al hassan as financing in productive sector. Since there is no fee of qard al hassan to finance operational cost, there are 3 sources will be proposed. First is money from fee for Amil Zakat, second is profit of some portions of collection fund investment, and third is a profit of investment of the upfront payment of qard al hassan. Methodology to calculate upfront payment refer to Mesbah Point. Regarding minimizing and controlling the default rate, the bank should focus on the right target market of borrower and low risk industry sectors. Implementing QHP model can reduce poverty and achieve sustainable growth in society while at the same time creating the fairness of wealth distributing. The needy and the poor can participate in production and create its own wealth. However, the implementation of QHP could not be implemented without adjustment in regulation and set up infrastructure. Regulators need to give bank permission to collect zakat, sadaqah, cash waqf from public and as wakil of funder to execute QHP and together with banking industry to set up the infrastructures.
PENGARUH FEAR OF MISSING OUT (FOMO), PERILAKU PEMBELIAN IMPULSIF, DAN MEDIA SOSIAL TERHADAP MINAT BELI BELANJA ONLINE PADA GENERASI Z Mandira, Ayu; Zaerofi, Afif
Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Vol. 5 No. 2 (2025): Juli-Desember 2025
Publisher : IAIN BONE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/alkharaj.v5i2.8840

Abstract

This study was conducted to determine how much influence Fear of Missing Out (Fomo), Impulsive Buying, and Social Media have on online shopping interest in generation Z. The research method uses a causal quantitative method. The population used is generation Z with a sample of 170 respondents selected using purposive sampling techniques, where data was collected through a Google Form questionnaire and distributed to generation Z. The data used was analyzed using SPSS. The result of this study indicate that (1) Fear of Missing Out (FoMO) has a positive and significant effect on online shopping interest in generation Z (2) Impulsive Buying has a negative and insignificant effect on online shopping interest in generation Z (3) Social Media has a positive and significant effect on online shopping interest in generation Z (4) Fear of Missing Out (FoMO), Impulsive Buying, and Social Media have a simultaneous effect on online shopping interest in generation Z.
The Influence of Brand Equity and Halal Labels on Purchase Intention from an Islamic Marketing Perspective Purnama, Putri Intan; Zaerofi, Afif
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 8 No. 1 (2026): Jurnal At-Tamwil Maret 2026
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v8i1.8757

Abstract

Purpose – This study aims to analyze the effect of brand equity and halal labels on purchase intention toward Wardah cosmetics from an Islamic marketing perspective in the Bogor region. It builds on previous studies that show inconsistent results regarding the role of halal attributes in consumer purchase behavior. By incorporating halal awareness as a moderating variable and applying the SEM-PLS method, this study seeks to clarify these relationships in a local halal cosmetics market. The findings indicate that brand equity and brand image positively influence purchase intention, while halal awareness does not moderate these effects. Design/Methods/Approach – This study employed a quantitative approach using a survey method to collect data from consumers who have purchased Wardah cosmetics in the Bogor region. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships between brand equity, brand image, halal awareness, and purchase intention. Findings – The results show that brand equity and brand image have a positive and significant effect on purchase intention. However, halal awareness does not moderate the relationship between brand equity and purchase intention, nor between brand image and purchase intention. These findings indicate that branding factors play a more dominant role than halal awareness in influencing consumers’ purchase intention toward Wardah cosmetics in the Bogor region. Research Implications/Limitations – This study is limited by its focus on a single halal cosmetic brand (Wardah) and a specific geographic area (Bogor), which may restrict the generalizability of the findings to other brands or regions. The use of a cross-sectional survey and self-reported data may also limit the ability to capture changes in consumer behavior over time. Nevertheless, the findings provide practical implications for halal cosmetic marketers by highlighting the greater importance of brand equity and brand image compared to halal awareness in shaping purchase intention within a local Muslim market. Originality/Value – This study adds value to Islamic marketing literature by providing empirical evidence on the relative influence of branding factors and halal awareness on purchase intention in a local halal cosmetics market. By incorporating halal awareness as a moderating variable and focusing on Wardah consumers in Bogor, this research offers a contextual contribution that complements prior studies with mixed findings. Future research may extend this model to different brands, regions, or longitudinal designs to enhance generalizability.