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All Journal Tazkia Islamic Finance and Business Review Perisai : Islamic Banking and Finance Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Review of Islamic Economics and Finance JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Perbanas Journal of Islamic Economics and Business Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Manis : Jurnal Manajemen dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah TAMKIN Jurnal Pengabdian Masyarakat International Journal of Education, Management, and Technology Jurnal At-Tamwil: Kajian Ekonomi Syariah Manager : Jurnal Ilmu manajemen JIFA (Journal of Islamic Finance and Accounting) Al-Infaq : Jurnal Ekonomi Islam
Zaerofi, Afif
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analisis Pengaruh Etika Penjual terhadap Loyalitas Pelanggan pada Industri Otomotif Resi Ario Bismo; Zaerofi, Afif; Indra
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.5986

Abstract

This research aims to analyze the influence of seller ethics on customer satisfaction, trust, and loyalty. Additionally, it aims to explore the impact of satisfaction and trust on customer loyalty within the automotive industry. Using a quantitative approach and survey method, data was collected from 95 automotive industry employees in the Jabodetabek-Karawang area via cluster sampling. A questionnaire was utilized for data collection, and the analysis was conducted using PLS SEM. The results indicate that seller ethics positively and significantly impact customer trust, satisfaction, and loyalty. Specifically, enhanced seller ethics correlate with higher customer satisfaction, strengthened customer trust, and increased customer loyalty. Moreover, high customer trust boosts loyalty, and customer satisfaction is crucial for fostering loyalty. These findings underscore the importance of seller ethics in cultivating robust and profitable customer relationships. By practicing good ethics in customer interactions, sellers can enhance trust, satisfaction, and loyalty. This study contributes to the automotive industry literature and has practical implications for companies, suggesting that improving salesperson ethical behavior through training and coaching can be beneficial.
Co-Authors Abdul Mughni Anita Priantina Azmi, Nafizatul Chandra Utama, Ramadhonni Diana, Dina ENDRI ENDRI Haryono, Yono Herman, Sebastian Hikmatiar, M Qhoiri Husain, Inja Ali Indra Indra Indra Irnawati, Jeni Iswanti, Rini Jati, Waluyo Mandira, Ayu Marits, Shofi Arofatul Mawarendra, Mawarendra Mukhlis Yusuf, Achmad Novita Anggraeni Nurfatimah, Saktia Siti Nurrachmi, Rininta Purnama, Putri Intan Rachmawaty Rachmawaty, Rachmawaty Razzak, Hasbi Resi Ario Bismo Shanty, Mughnii Kahila Sukmara, Denden Syarifuddin Taufik Akbar Utama, Ramadhonni Chandra Verina, Rizky Nanda Wahilda.E, Syahzila Yusuf, Achmad Mukhlis Zaenal, M. Hasbi