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Retention, Employee Engagement, and Workload in the Building Wire Production Line at PT. Kabelindo Murni Tbk: Exploring the Role of Employee Status Baharsyah, Ilham Baihaqi; Mujiono, Sherina Anggraini; Muallifah, Siti; Tyas, Ari Anggarani Winadi Prasetyoning
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 6 No. 2 (2025): Jurnal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56806/jh.v6i2.280

Abstract

This study aimed to influence employment status on employee retention, employee engagement, and workload at PT. Kabelindo Murni Tbk in the Building Wire production line. Using a qualitative approach and case study design, data was collected through interviews, observation, and documentation. The results show that employees with PKWTT (permanent employment status) have higher engagement and motivation compared to PKWT (contract) employees. PKWTT employees feel more involved in decision-making and more valued, while PKWT employees feel limited by their contract status, which leads to lower loyalty and retention. Although both groups face significant workloads, PKWTT employees are more flexible in managing their time and tasks. These findings provide insights into management to design policies that support increased employee engagement and retention, as well as more efficient workload management.
Organizational and Cultural Change at Pump Industry in Indonesia Using SWOT Analysis for Digital Transformation Sustainability cornelius, joseph; Muallifah, Siti; Tyas, Ari Anggarani Winadi Prasetyoning
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 6 No. 1 (2025): Jurnal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56806/jh.v6i1.223

Abstract

This study examines the organizational and cultural transformation imperatives within Indonesia's pump manufacturing industry, focusing on the critical challenges of digitalization and sustainability in an increasingly competitive global market. Here, we investigate whether pump manufacturers can leverage digital transformation and cultural change to enhance their market position, particularly as the industry experiences robust growth driven by increasing demand for water treatment solutions and infrastructure projects. Through comprehensive SWOT analysis, this study identifies key organizational capabilities and challenges, in addressing the industry's historical reliance on imports and technological gaps. Thus, this study aims to obtain critical areas for improvement, including the necessity for systematic employee training programs to facilitate cultural adaptation and the implementation of environmentally sustainable technologies. The result shows digital transformation can enhance operational efficiency while supporting sustainability goals. Here, the recommendations for Indonesian pump manufacturers to navigate rapid global challenges, emphasizing the importance of balancing technological advancement with organizational culture change to achieve sustainable competitive advantages in the international market in near future.
The Influence of Celebrity Endorsers, Attitude Towards the Brand Through Brand Image on Customer Purchasing Decisions on Glico Wings Ice Cream Christianto, Maresky; Tyas, Ari Anggarani Winadi Prasetyoning
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1127

Abstract

This study aims to examine the influence of Celebrity Endorser, Attitude Toward The Brand through Brand Image on Customer Purchase Decisions on Glico Wings ice cream. This research is motivated by an increase in purchase decisions due to promotions from celebrity endorsers, thus creating an Attitude Toward Brand from consumers and finally creating a good Brand Image. This study used respondents with the criteria of having Instagram social media accounts and having bought and tasted Glico Wings ice cream in the Tangerang area. The sampling technique used in this study used a purposive sampling technique of 170 respondents using the SEM analysis method. The results of the research in this study show that Celebrity Endorser and Attitude Toward The Brand have a positive effect on Brand Image, Celebrity Endorser and Attitude Toward The Brand also have a positive effect on Purchase Decisions, but Brand Image has no effect on Purchase Decisions. Then Brand Image mediates Celebrity Endorser also has no effect on purchase decisions and also Brand Image mediates Attitude Toward The Brand also has no effect on purchasing decisions. Managerial implications for Glico Wings ice cream in order to be able to improve marketing strategies by using various platforms, content and features that are in accordance with the characteristics and preferences of their Celebrity Endorsers for the target market they are targeting and can provide superiority in their products and carry out brand awareness through social media ads and Google ads.
The Effect of Training and Work Environment on Employee Performance through Employee Engagement as an Intervening Variable Kurahman, Muhammad Taufik; Tyas, Ari Anggarani Winadi Prasetyoning
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1135

Abstract

This research aims to examine the influence of Training and Work Environment through Employee Engagement on Employee Performance at PT. Coway International Indonesia. This research was motivated by employee performance which was not mentioned, so research was carried out to find out which training, work environment and Employee Engagement variables would have the most influence on employee performance at PT. Coway International Indonesia. The population in the study were employees of PT. Coway International Indonesia. Meanwhile, the research sample was taken using a purposive sampling technique and then using a saturated sampling technique, namely all members of the population were used as samples with a total of 100 respondents. This research is quantitative research using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results of the research show that Training and Work Environment have a positive effect on Employee Engagement, Training and Work Environment have a positive effect on Employee Performance, Employee Engagement has a positive effect on Employee Performance, Training has no positive effect on Employee Performance through Employee Engagement, finally the Work Environment has a positive effect on Performance Employees through Employee Engagement. After conducting research, the author suggests expanding the population to other branches, so that it can represent more answers from Coway International Indonesia employees. Coway International Indonesia throughout Indonesia. Apart from that, you can also add other supporting variables, such as Work Motivation, Job Satisfaction, Reward and Punishment and other variables that are relevant to the novelty of the research.
Innovation Strategy in Building an Organisational Culture that Supports Business Change: A Review from a Corporate Strategy Perspective Ningsih, Susilowati; Tyas, Ari Anggarani Winadi Prasetyoning
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.371

Abstract

The era of globalization, technological advancement, and rapid market dynamics has created a highly volatile business environment. Companies are pressured to adapt to these changes or risk becoming obsolete and irrelevant. Innovation has become the key to addressing the challenges of business change. This research aims to investigate the relationship between innovation strategy, organizational culture, and corporate strategy in the context of business change, with the goal of providing better insights into how companies can build a culture that supports innovation as an integral part of their strategy. The research method employed in this study is a literature review using a qualitative approach and descriptive analysis. Descriptive analysis will be used to present and interpret findings from articles obtained from Google Scholar between 2011 and 2023. The study results indicate that in facing rapidly changing business dynamics, innovation is crucial to maintaining organizational relevance and competitiveness in a competitive market. Innovation strategy must be integrated into the organizational culture to create an environment where new ideas can flourish and be effectively implemented. Design-based approaches, supportive leadership, flexible organizational structures, and appropriate incentives are essential elements in building a strong culture of innovation.
Literature Review Mengukur Kinerja Karyawan Pada Bidang Jasa Dan Manufaktur Nurjannah, Nurjannah; Tyas, Ari Anggarani Winadi Prasetyoning; Cahyadi, Lukman
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.11446

Abstract

In the world of work, both in industry and in institutions, human resources (HRM) are a very important component. A strong and reliable human resource is essential to the smooth operation of any company. It's an essential part of any organization's ability to compete in today's market, and every company is trying to find the best individual to do it. If a company wants to its vision, mission, and goal, human resource management needs to be given greater attention. So, whatever affects employee performance should be taken into account. This research analyzes the things that influence the performance of employees in the company, because of the importance of human resources for the competitive advantage of the company. The purpose of this writing is to find out how advanced research is related to the topic. The method used in this research is literature review. Research results show that employee performance is strongly influenced by job motivation. Therefore, human resource management is vital to having good employees and performing optimally.
Tantangan Rekrutmen Tenaga Kerja Asing Bagi Perusahaan Startup Dalam Ekspansi Global Siregar, Kristo Saputra; Darmawan, Yohanes; Tyas, Ari Anggarani Winadi Prasetyoning
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1820

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis tantangan utama yang dihadapi perusahaan startup di Indonesia dalam proses rekrutmen tenaga kerja asing sebagai bagian dari strategi ekspansi global. Dengan menggunakan pendekatan kualitatif melalui desain studi kasus multi-lokus, penelitian ini melibatkan wawancara mendalam terhadap para pemangku kepentingan dari berbagai perusahaan startup berbasis teknologi. Hasil penelitian menunjukkan tiga tema utama yang menjadi sumber tantangan, yaitu hambatan regulasi dan kebijakan imigrasi, perbedaan budaya organisasi, serta keterbatasan dalam strategi manajemen sumber daya manusia global. Hambatan birokrasi dan biaya administrasi yang tinggi memperlambat proses rekrutmen tenaga kerja asing, sementara perbedaan nilai dan gaya komunikasi antarbudaya berpotensi menimbulkan gesekan internal. Namun, temuan juga menunjukkan bahwa keberagaman tenaga kerja asing dapat menjadi kekuatan strategis apabila dikelola melalui pendekatan manajemen lintas budaya yang inklusif. Startup yang mengimplementasikan pelatihan lintas budaya dan kebijakan retensi berbasis keberagaman terbukti lebih mampu beradaptasi di pasar global dan menjaga kohesi tim. Kesimpulannya, keberhasilan rekrutmen tenaga kerja asing pada perusahaan startup sangat bergantung pada keseimbangan antara kepatuhan regulasi, kepekaan budaya, dan penerapan manajemen sumber daya manusia yang adaptif dan berorientasi global.
Pengaruh Kemampuan Adaptasi Budaya terhadap Penyesuaian dan Kepuasan Kerja Ekspatriat Pramuditya, Galang; Anggoman , Stephanie Grace Carolline; Tyas, Ari Anggarani Winadi Prasetyoning
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1920

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kemampuan adaptasi budaya terhadap kepuasan kerja ekspatriat dengan mempertimbangkan peran mediasi penyesuaian lintas budaya pada perusahaan multinasional di kawasan Asia Tenggara. Penelitian menggunakan pendekatan kuantitatif dengan metode survei eksplanatori. Data dikumpulkan melalui kuesioner yang disebarkan kepada 142 ekspatriat asal non-ASEAN yang dipilih dengan teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan bantuan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kemampuan adaptasi budaya berpengaruh positif dan signifikan terhadap kepuasan kerja. Selain itu, penyesuaian lintas budaya terbukti memediasi secara parsial hubungan antara kemampuan adaptasi budaya dan kepuasan kerja. Temuan ini mengindikasikan bahwa dalam lingkungan kerja lintas budaya yang kompleks, kemampuan adaptasi budaya tetap dapat meningkatkan kepuasan kerja ekspatriat apabila didukung oleh proses penyesuaian diri yang baik.
PERAN BRAND IMAGE DALAM MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC HONDA SCOOPY Anggaraini , Novita; Tyas, Ari Anggarani Winadi Prasetyoning
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 2 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Motor Matic Honda Scoopy melalui brand image. Populasi penelitian ini pada wilayah Pejagalan - Jakarta Utara sebanyak 150 responden dengan menggunakan teknik purposive sampling. Metode analisis yang digunakan adalah Struktural Equation Model (SEM) dan menggunakan Partial Least Square (PLS). Hasil penelitian dalam penelitian ini menunjukan bahwa kualitas produk tidak berpengaruh langsung secara signifikan terhadap keputusan pembelian, brand Image berpengaruh langsung terhadap keputusan pembelian, kualitas produk berpengaruh langsung terhadap brand image, dan kualitas produk melalui brand image berpengaruh langsung terhadap keputusan pembelian
PERAN BURNOUT DALAM MEMEDIASI WORKLOAD DAN PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP TURNOVER INTENTION Maulani, Siti Helpi; Tyas, Ari Anggarani Winadi Prasetyoning
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 2 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tingginya tekanan kerja dapat menyebabkan burnout dan meningkatkan turnover intention, sehingga perusahaan perlu memahami peran workload dan perceived organizational support dalam menjaga kestabilan tenaga kerja. Penelitian ini bertujuan untuk mengetahui pengaruh workload dan perceived organizational support terhadap turnover intention dengan burnout sebagai variabel mediasi pada karyawan sales di perusahaan dagang cahaya. Penelitian ini menggunakan pendekatan metode kuantitatif dengan survei melalui kuesioner kepada 80 responden, yang dipilih melalui purposive sampling dengan sample jenuh/sensus, kriteria karyawan bagian sales. Analisis menggunakan Structural Equation Modeling Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Workload berpengaruh positif terhadap burnout tetapi tidak berpengaruh terhadap turnover intention. perceived organizational support berpengaruh negatif terhadap burnout dan turnover intention. Selain itu, burnout terbukti berpengaruh positif terhadap turnover intention dan berperan sebagai mediasi antara workload maupun perceived organizational support terhadap turnover intention. Implikasi praktis dari penelitian ini menunjukkan bahwa perusahaan perlu mengevaluasi ulang workload dengan menyesuaikan jangka waktu dalam mencapai target penjualan yang ditetapkan sesuai dengan kondisi masing-masing wilayah pemasaran yang ditangani. Perusahaan memberikan petunjuk atau arahan mengenai strategi Penjualan, kendala atau komplain pelanggan. Serta, perusahaan perlu rutin memantau kondisi kesehatan mental karyawan, dengan penerapan program pencegahan burnout seperti pelatihan manajemen stres atau aktivitas tim juga bisa menjadi strategi yang efektif untuk mempertahankan karyawan.