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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Penentuan harga obligasi dan teori tingkat bunga Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Management, Business, and Social Science International Journal of Community Service Jurnal Ekonomi Manajemen (JEM) Economics Professional in Action (E-Profit) Jurnal Lentera Pengabdian Jurnal Bhakti Karya dan Inovatif Jurnal Accounting Information System (AIMS) Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Commercium: Journal of Business and Management Involvement International Journal of Business Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Annusfy
Agung Pramayuda
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Informatika Dan Bisnis Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Strategi Keuangan UMKM Untuk Bertahan dan Berkembang UMKM Binaan Rumah BUMN Yogyakarta Putra, Okta Eka; Musadat, Irfan Achmad; Pramayuda, Agung; Mahendra, Rivan Yusni; Fikri, Andri Muhammad
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 2 (2025): October 2025, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/94n6pz74

Abstract

This community service activity aims to enhance the managerial capacity of MSMEs fostered by Rumah BUMN Yogyakarta, particularly in financial management and the utilization of digital technology. MSMEs face various challenges, including poor financial recordkeeping, limited financial literacy, and unpreparedness in responding to market changes. The program is designed to strengthen business resilience and sustainability through training in basic financial recording, budgeting, the use of digital financial applications, and assistance in developing business strategies. Using a descriptive qualitative and participatory approach, the activity involves observation, interviews, and hands-on practice with business actors. The results show a significant improvement in participants’ understanding of financial management and digitalization, as well as their ability to use financial applications such as BukuWarung. Furthermore, continuous communication between MSMEs and Rumah BUMN has been established, creating a support ecosystem for business growth. This intervention has successfully laid a strategic foundation for MSMEs in developing adaptive and responsive business sustainability plans in the face of digital challenges. It is recommended that similar programs be replicated on a broader scale with more intensive and sustainable mentoring
The Application of Marketing Psychology to Enhance MSME Competitiveness: Indonesia–Malaysia Collaboration Rachman Kuswartanti, Dyah; Pramayuda, Agung; Panigoro, Aggi; Aprianti, Vika; Zuyyina Rahmat, Hamzah; Nafilatun Nisa, Rahma
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.934

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the economy in Indonesia and Malaysia, yet they face challenges in marketing strategies, particularly in understanding consumer psychology. This community service activity, titled “Application of Marketing Psychology to Enhance MSME Competitiveness: Indonesia–Malaysia Collaboration,” aims to improve MSME capacity through understanding consumer behavior, motivation, perception, and attitudes in marketing. The program was conducted in a hybrid format at el Royal Hotel Bandung and via Zoom Meeting, involving MSMEs from both countries as well as students and academics. The methods employed included lectures and interactive Q&A sessions to provide practical understanding. The results indicated increased participant awareness of the importance of brand storytelling, emotional engagement, and effective communication strategies. Participants began to utilize social media more strategically and build emotional connections with consumers. Cross-country collaboration enriched the exchange of experiences, combining creativity and digitalization while strengthening regional competitiveness. In conclusion, applying marketing psychology proved effective in enhancing MSME capacity and confidence to develop sustainable businesses, build strong brand identity, and foster long-term customer relationships.
Co-Authors Aggi Panigoro Sarifiyono Aprianti, Vika Ariffin, Ariezan Zainal Arin Krisnawati Ayu Nike Retnowati Azkia, Zahra Nurul Badriyah, Ratnaini Bob Foster Elan Rusnendar Fikri, Andri Muhammad Hajiah, Arin Al Irfan Achmad Musadat Kusumawardhani, Aninditha Putri Mahendra, Rivan Yusni Marbun, Frida Wati Boru Mesya Dwiyana Mugi Puspita Muhammad Ferdi Pradana Nafilatun Nisa, Rahma Nisrina Nur Duriyah Priyana, Indarta Purnama, Susan Putra, Okta Eka Rachman Kuswartanti, Dyah Retno Widya Ningrum Retno Widya Ningrum, Retno Widya Ningrum Rohaeni, Tanti Siti Hawa Salsabila Siti Jasmin Aulia Azzahra Siti Nurpaidah Subarna Tarigan, Vera Yessica Vina Andita Pratiwi Zuyyina Rahmat, Hamzah