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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Penentuan harga obligasi dan teori tingkat bunga Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Ekobis: Jurnal Ilmu Manajemen dan Akuntansi International Journal of Economics, Management, Business, and Social Science International Journal of Community Service Jurnal Ekonomi Manajemen (JEM) Economics Professional in Action (E-Profit) Jurnal Lentera Pengabdian Jurnal Bhakti Karya dan Inovatif Jurnal Accounting Information System (AIMS) Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Commercium: Journal of Business and Management Involvement International Journal of Business Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Annusfy
Agung Pramayuda
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Informatika Dan Bisnis Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Strategi Keuangan UMKM Untuk Bertahan dan Berkembang UMKM Binaan Rumah BUMN Yogyakarta Putra, Okta Eka; Musadat, Irfan Achmad; Pramayuda, Agung; Mahendra, Rivan Yusni; Fikri, Andri Muhammad
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 2 (2025): October 2025, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/94n6pz74

Abstract

This community service activity aims to enhance the managerial capacity of MSMEs fostered by Rumah BUMN Yogyakarta, particularly in financial management and the utilization of digital technology. MSMEs face various challenges, including poor financial recordkeeping, limited financial literacy, and unpreparedness in responding to market changes. The program is designed to strengthen business resilience and sustainability through training in basic financial recording, budgeting, the use of digital financial applications, and assistance in developing business strategies. Using a descriptive qualitative and participatory approach, the activity involves observation, interviews, and hands-on practice with business actors. The results show a significant improvement in participants’ understanding of financial management and digitalization, as well as their ability to use financial applications such as BukuWarung. Furthermore, continuous communication between MSMEs and Rumah BUMN has been established, creating a support ecosystem for business growth. This intervention has successfully laid a strategic foundation for MSMEs in developing adaptive and responsive business sustainability plans in the face of digital challenges. It is recommended that similar programs be replicated on a broader scale with more intensive and sustainable mentoring
The Application of Marketing Psychology to Enhance MSME Competitiveness: Indonesia–Malaysia Collaboration Rachman Kuswartanti, Dyah; Pramayuda, Agung; Panigoro, Aggi; Aprianti, Vika; Zuyyina Rahmat, Hamzah; Nafilatun Nisa, Rahma
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.934

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the economy in Indonesia and Malaysia, yet they face challenges in marketing strategies, particularly in understanding consumer psychology. This community service activity, titled “Application of Marketing Psychology to Enhance MSME Competitiveness: Indonesia–Malaysia Collaboration,” aims to improve MSME capacity through understanding consumer behavior, motivation, perception, and attitudes in marketing. The program was conducted in a hybrid format at el Royal Hotel Bandung and via Zoom Meeting, involving MSMEs from both countries as well as students and academics. The methods employed included lectures and interactive Q&A sessions to provide practical understanding. The results indicated increased participant awareness of the importance of brand storytelling, emotional engagement, and effective communication strategies. Participants began to utilize social media more strategically and build emotional connections with consumers. Cross-country collaboration enriched the exchange of experiences, combining creativity and digitalization while strengthening regional competitiveness. In conclusion, applying marketing psychology proved effective in enhancing MSME capacity and confidence to develop sustainable businesses, build strong brand identity, and foster long-term customer relationships.
Pengaruh Modal Kerja, Struktur Modal, dan Pertumbuhan Perusahaan terhadap Capaian Laba Bank BUMN Indonesia Musadat, Irfan Achmad; Puspita, Mugi; Pramayuda, Agung; Ningrum, Retno Widya; Dwiyanto, Bambang Sugeng
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2425

Abstract

This study aims to analyze the effect of working capital, capital structure, and company growth on profit achievement in Indonesian state-owned banks (Bank BUMN). Efficiently managed working capital can enhance liquidity and profitability, while an optimal capital structure plays a role in balancing debt and equity to maximize company value. Additionally, company growth reflects business expansion, which can influence financial performance. This research employs a quantitative method, utilizing secondary data obtained from Bank BUMN's financial statements over a specific period. The analytical technique used is multiple linear regression to determine the relationship between the independent variables and profit achievement. The findings show that working capital significantly affects profit achievement, and capital structure also has a notable impact on profit achievement. In contrast, company growth does not influence profit achievement. These findings have implications for bank management in making decisions related to working capital management, capital structure policies, and growth strategies to enhance profitability.
Scalable Community Outreach for AI Literacy and Future Ready Skills Evidence from Indonesia–Malaysia Collaboration Purnama, Susan; Puspita, Mugi; Achmad Musadat, Irfan; Pramayuda, Agung; David Martsinus Situmorang, Immanuel
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026 (Indonesia - Timor Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.963

Abstract

This study aimed to strengthen students’ and the general public’s understanding of how artificial intelligence (AI) is reshaping work and to promote future-ready competencies, including strategic upskilling and reskilling. The community-service activity was delivered in Indonesia via a Zoom Meeting webinar on 28 November 2025 titled “Shaping the Future Workforce in the Age of Artificial Intelligence.” Content was prepared from key reports on AI and work. Participant registration and feedback were collected using Google Forms (Google LLC). The intervention included expert talks (industry practitioner and academic), moderated discussion, and Q&A. Evaluation used a post-webinar survey with 5 point Likert items and open-ended questions. Participants reported clearer awareness of AI-driven job changes, emerging roles, and the importance of data/AI literacy. Key themes were continuous learning, building practical portfolios, and responsible AI use (bias, privacy, and validating AI outputs). The findings rely on self-reported perceptions from a single webinar, without a pre–post test, objective skill measures, or long-term follow-up. This study offers a replicable, low-cost webinar model for workforce-readiness education and contributes to HR development and digital-talent training by translating AI trends into actionable, practical competency guidance for higher education and community partners.
Enhancing the Digital Competencies of MSME Actors Fostered by Rumah BUMN Yogyakarta Puspita, Mugi; Achmad Musadat, Irfan; Pramayuda, Agung
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026 (Indonesia - Timor Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.969

Abstract

This community service (PKM) program aimed to enhance the digital competencies of micro, small, and medium-sized enterprises (MSMEs) fostered by Rumah BUMN Yogyakarta in response to rapid technological developments and increasing demands for digital transformation. Limited understanding of digital marketing, the use of e-commerce platforms, and social media management has been a major barrier preventing MSMEs from expanding their market reach and improving competitiveness. Through a training and mentoring program covering basic digital literacy, social media optimization, marketplace introduction, and digital content creation techniques, participants were equipped with practical skills that could be directly applied to their businesses. The program employed an implementation method based on interactive discussions between business actors and resource persons. Evaluation results indicated improvements in participants’ knowledge and skills in leveraging digital technologies for promotion and business management. In addition, participants were able to develop more effective digital marketing strategies tailored to the characteristics of their respective products. This program is expected to strengthen MSMEs’ capacity to adapt to the digital business ecosystem and to support local economic growth in Yogyakarta.
PELATIHAN DAN PENDAMPINGAN MANAJEMEN RISIKO KEUANGAN BAGI UMKM BINAAN RUMAH BUMN YOGYAKARTA Agung Pramayuda; Mesya Dwiyana; Junika Br Meliala; Jelita Ayu Nurillah; Nisrina Nur Duriyah
Jurnal Abdi Insani Vol 13 No 2 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i2.3410

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan tulang punggung perekonomian Indonesia. Di tengah dinamika ekonomi nasional dan global, UMKM terbukti mampu menjadi penyangga ketahanan ekonomi, terutama saat terjadi krisis. Namun, UMKM juga merupakan kelompok yang rentan terhadap berbagai risiko, terutama dalam aspek keuangan. Risiko keuangan dalam konteks UMKM mencakup berbagai aspek, mulai dari fluktuasi pendapatan, ketergantungan terhadap satu jenis pelanggan atau pemasok, utang usaha yang tidak terkelola dengan baik, hingga kurangnya perencanaan keuangan jangka panjang. Kegiatan ini bertujuan untuk memberikan edukasi, pelatihan, dan pendampingan praktis mengenai strategi identifikasi, analisis, mitigasi, dan evaluasi risiko keuangan dalam usaha. Target sasaran dalam kegiatan ini adalah para pelaku UMKM binaan Rumah BUMN Kota Yogyakarta. Metode yang digunakan dalam kegiatan ini yaitu Metode Ceramah dan Tanya Jawab. Dari pelaksanaan kegiatan ini, diperoleh sejumlah hasil yang menunjukkan adanya perubahan positif di kalangan peserta, baik dalam aspek pengetahuan, sikap, maupun perilaku keuangan. Salah satu hasil utama dari program ini adalah meningkatnya pemahaman dari 25 pelaku UMKM mengenai pentingnya pencatatan keuangan yang rutin dan terstruktur. Evaluasi dilakukan melalui pre-test dan post-test, yang menunjukkan bahwa sebelum kegiatan peserta masih memiliki pemahaman rendah terkait risiko keuangan, seperti fluktuasi arus kas, ketergantungan pada satu sumber pendapatan, dan minimnya pencatatan. Setelah mengikuti pelatihan praktis dan interaktif, hasil post-test menunjukkan peningkatan kemampuan peserta dalam mengidentifikasi risiko, melakukan pencatatan keuangan sederhana, serta mengambil keputusan usaha secara lebih terukur untuk mendukung keberlanjutan dan peningkatan kinerja keuangan UMKM.
PENGARUH PRODUCTIVITY, SECURE DAN LIQUIDITY TERHADAP RATING SUKUK PADA SEKTOR PERUSAHAAN NON KEUANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020-2024 Nisrina Nur Duriyah; Agung Pramayuda; Mugi Puspita; Nur Asih Triatmaja
EKOBIS Vol 13 No 2 (2025): Jurnal Ekobis
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i2.2188

Abstract

Penelitian ini menganalisis pengaruh Productivity, Secure dan Liquidity terhadap Rating Sukuk pada perusahaan non-keuangan yang terdaftar di Bursa Efek Indonesia periode 2020–2024. Productivity diukur dengan Total Asset Turnover (TATO), Secure menggunakan variabel dummy dan Liquidity diukur dengan Current Ratio. Penelitian dilakukan dengan metode kuantitatif melalui pendekatan deskriptif dan verifikatif. Dari populasi 43 perusahaan penerbit Sukuk, sampel ditentukan secara purposive sampling sehingga diperoleh 10 perusahaan. Data sekunder diperoleh dari laporan keuangan, BEI, OJK dan PEFINDO, kemudian dianalisis dengan regresi linier berganda menggunakan SPSS versi 27. Hasil deskriptif menunjukkan Productivity rata-rata 0,48–0,55 dengan nilai minimum 0,10 dan maksimum 1,40. Secure memperlihatkan hanya 40% perusahaan yang menjaminkan Sukuk, sementara 60% tidak. Liquidity memiliki rata-rata 1,25–1,83 dengan nilai minimum 0,33 dan maksimum 5,20. Rating Sukuk mayoritas berada pada kategori menengah ke atas, terutama pada idAAA(sy) dan idA+(sy). Uji parsial menunjukkan Productivity berpengaruh positif signifikan terhadap Rating Sukuk dengan determinasi 12,7% dan nilai thitung 2,218 > ttabel 2,013. Secure juga signifikan dengan determinasi 12,2% dan nilai thitung 2.670 > ttabel 2,013. Sebaliknya, Liquidity tidak signifikan dengan determinasi 4,6% dan nilai thitung 1,736 < ttabel 2,013. Secara simultan, ketiga variabel memengaruhi Rating Sukuk dengan kontribusi 22,1% dan Fhitung 5,643 > Ftabel 2,807.
Co-Authors Aggi Panigoro Sarifiyono Aprianti, Vika Ariffin, Ariezan Zainal Arin Krisnawati Ayu Nike Retnowati Azkia, Zahra Nurul Badriyah, Ratnaini Bambang Sugeng Dwiyanto Bob Foster David Martsinus Situmorang, Immanuel Elan Rusnendar Fikri, Andri Muhammad Hajiah, Arin Al Irfan Achmad Musadat Jelita Ayu Nurillah Junika Br Meliala Kusumawardhani, Aninditha Putri Mahendra, Rivan Yusni Marbun, Frida Wati Boru Mesya Dwiyana Mesya Dwiyana Mugi Puspita Muhammad Ferdi Pradana Nafilatun Nisa, Rahma Nisrina Nur Duriyah Nisrina Nur Duriyah Nisrina Nur Duriyah Nur Asih Triatmaja Priyana, Indarta Purnama, Susan Putra, Okta Eka Rachman Kuswartanti, Dyah Retno Widya Ningrum Retno Widya Ningrum, Retno Widya Ningrum Rohaeni, Tanti Siti Hawa Salsabila Siti Jasmin Aulia Azzahra Siti Nurpaidah Subarna Tarigan, Vera Yessica Vina Andita Pratiwi Zuyyina Rahmat, Hamzah