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THE EFFECT OF SOCIAL MEDIA AND FOREIGN TOURISTS’ ATTITUDE TOWARDS PURCHASING DECISION MAKING OF SPA TOURISM PRODUCTS IN UBUD TOURISM AREA, GIANYAR DISTRICT Suci Arthini, Ni Nyoman
Journal of Psychology and Instructions Vol 2, No 3 (2018)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (603.516 KB)

This study aims to determine the effect of social media and the attitude of foreign tourists on making purchasing decisions on Spa tourism products in Ubud Tourism Area, Gianyar Regency. Determination of the sample was done by Purposive Sampling. Sampling is done accidentally. The sample in this study was 105 foreign tourists who had bought or used Spa products in Ubud Tourism Area, Gianyar Regency. The methods of data collection in this study were observation and questionnaire. In this study the data analysis techniques used were descriptive analysis, simple regression analysis, and multiple linear regression analysis. Based on the research that has been done, it was found that: 1) social media (X1) had a positive and significant effect on purchasing decisions (y) Spa tourism products in the tourism area of Ubud by 4,295, 2) attitude (X2) had a positive and significant effect on purchasing decisions (y) Spa tourism products in the tourism area of Ubud at 6.680, and 3) social media (X1) Attitudes (X2) have a positive and significant effect on purchasing decisions (y) Spa tourism products in the Ubud tourism area of 98.992. From these findings it can be concluded that there are influences of social media and the attitude of foreign tourists towards making purchasing decisions on Spa tourism products in Ubud Tourism Area, Gianyar Regency.

THE EFFECT OF SOCIAL MEDIA AND FOREIGN TOURISTS’ ATTITUDE TOWARDS PURCHASING DECISION MAKING OF SPA TOURISM PRODUCTS IN UBUD TOURISM AREA, GIANYAR DISTRICT Ni Nyoman Suci Arthini
Journal of Psychology and Instruction Vol. 2 No. 3 (2018): October
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpai.v2i3.16431

This study aims to determine the effect of social media and the attitude of foreign tourists on making purchasing decisions on Spa tourism products in Ubud Tourism Area, Gianyar Regency. Determination of the sample was done by Purposive Sampling. Sampling is done accidentally. The sample in this study was 105 foreign tourists who had bought or used Spa products in Ubud Tourism Area, Gianyar Regency. The methods of data collection in this study were observation and questionnaire. In this study the data analysis techniques used were descriptive analysis, simple regression analysis, and multiple linear regression analysis. Based on the research that has been done, it was found that: 1) social media (X1) had a positive and significant effect on purchasing decisions (y) Spa tourism products in the tourism area of Ubud by 4,295, 2) attitude (X2) had a positive and significant effect on purchasing decisions (y) Spa tourism products in the tourism area of Ubud at 6.680, and 3) social media (X1) Attitudes (X2) have a positive and significant effect on purchasing decisions (y) Spa tourism products in the Ubud tourism area of 98.992. From these findings it can be concluded that there are influences of social media and the attitude of foreign tourists towards making purchasing decisions on Spa tourism products in Ubud Tourism Area, Gianyar Regency.

Resort Spa: Peluang Bisnis Perawatan Tubuh di Desa Wisata Gunung Salak, Tabanan, Bali Ni Nyoman Suci Arthini; Ida Ayu Sri Puspa Adi; Ni Ketut Sekarti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 1 (2022): Jurnal Pengabddian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i1.700

The purpose of this article is to review the implementation of community service activities carried out in Gunung Salak Tourism Village, Bali with the topic: Resort Spa: Body Care Business Opportunities in Tourism Villages. The activity was carried out for one day on April 7, 2020. The place for the implementation of the activities was in Banjar Kemetug with 30 participants who were homestay managers, youth and young women in Gunung Salak Village, PKK mothers and housewives. The training method is carried out using demonstration methods, practice, working in groups and asking questions. The results of this activity increase and add insight and knowledge of the community in Gunung Salak Tourism Village in utilizing the potential that exists in their village. This activity also empowers local geniuses by providing opportunities for the community to be able to work and innovate to build small businesses in the Spa sector. The skills provided range from simple/simple treatments to complete treatments which are currently the needs of the general public, not only for tourists, but also for urban communities.

Preferensi tamu terhadap pelayanan Room Attendant di Doubletree by Hilton Johor Bahru pada masa pandemic covid -19 Ni Luh Somawati; Ni Nyoman Suci Arthini; I Made Sucipta Adnyana; Ni Ketut Iswarini
Journal of Hospitality Accommodation Management (JHAM) Vol. 1 No. 1 (2022): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Guest preferences for room attendant services at Doubletree by Hilton Johor Bahru during the COVID-19 pandemic need to be detailed because of guest complaints that have been submitted via OTA. This complaint will have an impact on the hotel's image. This study aims to provide ideas and insights for decision makers in order to improve Room Attendant by understanding the preferences of guests staying at Doubletree Hotel.The type of data used by the writer is qualitative descriptive data and data collection techniques used ware documentation study and interviews. Data analysis techniques used to describe guest preference lists and guest reviews on the OTA for room attendant services with reference to hospitality, attraction, cleanliness, comfort, and safety at this hotel. Then analyzes preferences in the form of the most preffered reviews and the least preffered preference. In the research, it can be concluded that the reviews that appear the most are guests who like the room to be cleaned at breakfast, expect extra water and towels and the least preferred appears: does not like strong smells, guests prefer turn down service when guests are outside the room, and don't like the consistency of housekeeping and don't like the worn bed sheets.

Preferensi Wisatawan Terhadap Butler Service Signature di The ST. Regis Bali Resort Ni Nyoman Suci Arthini; Ni Kadek Windi Karlina Dewi; Ni Ketut Sekarti
Journal of Hospitality Accommodation Management (JHAM) Vol. 1 No. 2 (2022): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

This study aims to determine the preferences of tourists to the butler service signature at Hotel X. Hotel X applies three types of butler services, namely semi butler, 12-hour private butler service, and 24-hour private butler service. The data collection technique used is the documentation technique using a sample of 30 reviews of tourists who stay at Hotel X. The data analysis technique used is descriptive qualitative and analyzed using five aspects of guest preferences including, packing & unpacking service, pressing service, e-butler, beverage service and butler service desk. The results showed that most tourists were satisfied with all aspects of the five butler signatures such as packing & unpacking, pressing service, e-butler, beverage service and butler service desk. So expect Hotel X always evaluates the implementation of butler service and improves services comprehensively to staying tourists.

Efektivitas Pelayanan Amenities Tamu oleh Section At Your Service pada Era Pandemi COVID-19 di Hotel The Westin Resort & Spa Ubud Bali Anak Agung Istri Ratna Sari Wulan; I Kadek Arista Priana Ayusman; Ni Nyoman Suci Arthini
Journal of Hospitality Accommodation Management (JHAM) Vol. 2 No. 1 (2023): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v2i1.950

The COVID-19 pandemic has made the government to make standard health protocols for tourism (CHSE) companies, one of which is a company engaged in accommodation. This study aims to determine the effectiveness of guest amenities services by section at your service in the era of the COVID-19 pandemic.This study uses two instruments, namely interview guidelines and an observation checklist. This study also uses two types of data analysis techniques, namely qualitative data analysis techniques and narrative analysis techniques. The subject of this study was employees at your service (AYS). During the research, it was found that several things were not suitable to be done according to the standards of amenities service at The Westin Resort & Spa Ubud Bali, including not updating the room occupancy rate and information in the system; have not checked the special guest request; not stand by to receive calls from guests who will be checking out; have not prepared amenities and welcome cards for VIP guests, special requests, and target promoters; not entering GXP cases and requests from guests; have not courtesy call and follow up to GXP if the guest reports problem.

PREFERENSI TAMU TERHADAP PELAYANAN ROOM ATTENDANT DI FOUR POINTS BY SHERATON BALI, UNGASAN I Gede Suarsana Fradiana; Ni Nyoman Suci Arthini; Anak Agung Istri Ratna Sari Wulan
Journal of Hospitality Accommodation Management (JHAM) Vol. 2 No. 2 (2023): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v2i2.1120

Room attendant services are one of the parts of improving the quality of a hotel. One of the assessments that can be done is to check how well the services of the room attendant in a hotel are through guest preferences for room attendant services. This research was conducted to determine guest preferences for room attendant services at Four Points by Sheraton Bali Ungasan. This research used the descriptive qualitative descriptive method which used qualitative data gained from guest reviews of several online travel agents such as TripAdvisor and Booking.com. the result of this study indicates that guest preferences for room attendants are in the aspects of cleanliness, hospitality, and comfort which are proven from dust-free, odorless, and damp rooms as the standard of room attendant service which must be able to prepare rooms in on time, create a comfortable room atmosphere and still clean. In addition, room attendants are expected to be friendly and able to communicate well, not only with employees but also with guests.

Implementasi Prosedur Penyiapan Kamar Tamu Di Hotel Golden Tulip Jineng Resort Bali Luigi Viriya Kumara; I Wayan Seniartha; Ni Nyoman Suci Arthini
Journal of Hospitality Accommodation Management (JHAM) Vol. 2 No. 2 (2023): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v2i2.1135

This study aims to determine the implementation of the application of guest room preparation at the Golden Tulip Jineng Resort Bali Hotel. This research is carried out to find out things of a negative nature or shortcomings that need to be corrected. To obtain data, data collection techniques are applied in the form of observations and interviews. The analysis method used is descriptive qualitative, in this writing the data obtained such as: the results of observations regarding the implementation of the implementation of guest room preparation at the Golden Tulip Jineng Resort Bali Hotel which refers to the established standard operating procedures. The results of this study show that the implementation of the implementation of guest room preparation at the Golden Tulip Jineng Resort Bali Hotel is not satisfactory. Golden Tulip Jineng Resort Bali Hotel needs to improve several services by the Room Attendant to always follow the standard operating procedures set from the hotel. This aims to reduce the number of guest complaints.

Penanganan Keluhan Tamu Terhadap Pelayanan Front Office pada OTA di Hotel AKB Damayanti, Kadek Venny; Putra, Dewa Gede; Arthini, Ni Nyoman Suci
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i1.1284

Complaints are expressions of guest dissatisfaction with the standard of service and facilities of a hotel that are conveyed verbally or in writing. Therefore, it is necessary to handle complaints properly to provide solutions to guest complaints, Later on, it can restore guest confidence and provide satisfaction and loyalty to guests. This study aims to determine how to handle guest complaints about front office services at OTA at HOTEL AKB. The data was obtained using documentation and interview with Front Office Manager to find out information regarding the criteria for handling guest complaints and the responses that should be given referring to guest complaints in Front Office services.The analysis technique used in this research is descriptive qualitative by first describing the existing problems then describing the suitability of the response to handling guest complaints by the hotel so that conclusions can be drawn. The results of this study indicates that the handling of guest complaints on OTA at HOTEL AKB still does not meet applicable standards. This can be proven by the conclusions obtained, namely from seven guest complaints regarding front office services, only three complaints have received a response from the hotel, but two points in the standard handling of guest complaints have not been done. Meanwhile, four other guest complaints have not received a response from the hotel, this means that six important points in the standard for handling guest complaints have not been carried out due to high workload during high or peak occupancy and this also happens because the time to respond to guest complaints is longer than expected. Handling guest complaints at OTA is not implemented due to a lack of regular training

Pelayanan Butler Hotel : Kreasi Nilai Melampaui Harapan Tamu di SBN Resort Wulantari, Putu; Indrayani, I Gusti Ayu Putu Wita; Arthini, Ni Nyoman Suci
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1487

Value creation as part of a holistic marketing framework is the ability of marketers to provide benefits to customers. Value creation aims to produce or make a service so needed and attractive in the eyes of consumers. Butlers have the potential to create value creation, because a butler is more be close to guests so that value creation will be easier to implement. This type of research is descriptive qualitative with an emphasis on data and information collected from interviews and documentation. The conclusion of research on value exploration services, a butler is able to understand guest preferences so that the butler can prepare guest needs according to guest expectations. In value creation, the butler creates value creation after understanding the guest's preferences, for example guests having birthdays, wedding anniversaries, honeymoons so that it can be added value in creating value creations to exceed guest expectations. In conveying value, the butler conveys the value that has been created to the guest in an effective and efficient way, for example when guests have a birthday / wedding anniversary / honeymoon prepared before the guest arrives, prepares a guest room with decorations so that the guest feels very satisfied.

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