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A Analysis of the Influence of the AIDA Method ( Attention, Interest, Desire, Action) on Purchasing Decisions for Halal-Labeled Fast Food for FAI UMSU Students Gea, Ulfa Mardiah; Rahmayati
Journal of Islamic Economics Perspectives Vol. 6 No. 1 (2024): February (2024) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v6i1.145

This study is to determine how consumer purchasing decisions for halal-labeled fast food products are influenced by the AIDA (attention, interest, desire, action) method applied. As a marketing strategy, the AIDA approach is used to determine how much attention, interest, desire, and consumer behavior can influence the decision to buy fast food that has received halal certification. This study uses a quantitative approach by distributing questionnaires to 100 respondents from 925 FAI UMSU students. The sample collected in this study was purposive sampling, meaning that the sample was based on certain criteria, namely FAI UMSU students from 2020 - 2023. The results showed that simultaneously the attention, interest, desire, and action variables influenced the decision to purchase halal-labeled fast food. Based on the coefficient of determination, the AIDA approach influences 73.1% of purchasing decisions for halal-labeled fast food. The remaining 26.9% is influenced by factors not included in the research model. Keywords: AIDA, Purchase Decision, halal label Keywords: AIDA, Purchase Decision, halal label

Implementasi Pengelolaan Manajemen Keuangan Syariah di Tadika Tinta Khalifah, Sungai Karangan Penang-Malaysia “Perspektif” H. Dadang Husen Sobana M.Ag Anggraini, Sholawatin Meisya; Rahmayati
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21557

Financial management activities at Tadika Tinta Khalifah Penang, Malaysia are conducted based on data collection from the prevailing situation. This research focuses on understanding the management practices at Tadika Tinta Khalifah, specifically in budget planning, accounting, and auditing. Qualitative research methods are employed for this study, with the owner of Tadika Tinta Khalifah Penang, Malaysia, and the finance staff serving as the respondents. Interviews are utilized as the primary data collection method. The implementation of financial management is tailored to the needs and various costs, requiring collaboration for smooth operation. The Islamic Caliphate's financial management, engaged in non-profit activities, follows a structured approach encompassing initial planning, directing, implementing, financial management, and ongoing reporting. The overarching goal is to enhance overall quality and performance.

Analisis Strategi Peningkatan Manajemen Sumber Daya Insani dalam Perspektif Syariah di Tadika Tahfiz Nur Furqan Malaysia Sabina; Rahmayati
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.22787

Penelitian ini bertujuan untuk menganalisis Strategi Peningkatan Manajemen Sumber Daya Insani Dalam Perspektif Syariah Di Tadika Tahfiz Nur Furqan Malaysia. Berdasarkan hasil penelitian dan pembahasan, penelitian ini bertujuan untuk mengetahui alasan Tadika Tahfiz Nur Furqan Malaysia menerima Sumber Daya Insani (SDI) lulusan sarjana dengan jurusan yang beragam dan untuk mengetahui strategi yang dilakukan manajemen Sumber Daya Insani (SDI) untuk menghadapi multidisiplin keilmuan karyawan. Proses rekrutmen yang ada pada Tadika Tahfiz Nur Furqan Malaysia terdapat beberapa tahapan penyeleksian seperti tahap seleksi berkas, tes pisikotes, wawancara, tes baca Al-Qur’an dan tes kesehatan. Tadika Tahfiz Nur Furqan Malaysia mengambil sumber daya insani (SDI) dari sarjana umum karena Tadika Tahfiz Nur Furqan Malaysia memberikan peluang kepada pelamar yang dari lulusan umum. Tadika Tahfiz Nur Furqan Malaysia memiliki strategi manajemen yang menyikapi pengetahuan keilmuan multidisiplin karyawan dengan menyelenggarakan seminar, mengatur penyegaran SOP saat briefing pagi dan menyelenggarakan beberapa kursus pelatihan. Ciptakan soft skill bagi karyawan.

Analisis Pengaruh Metode AIDA (attention, interest, desire, action) terhadap Keputusan Pembelian Fast Food Berlabel Halal pada Mahasiswa FAI UMSU Mardiah, Ulfa; Rahmayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1913

This research aims to find out how consumer purchasing decisions for fast food products labeled halal are influenced by the AIDA (attention, interest, desire, action) method applied. As a marketing strategy, the AIDA approach is used to determine how much consumer attention, interest, desires, and behavior can influence the decision to buy fast food that has received halal certification. This research used a quantitative approach by distributing questionnaires to 100 respondents from 925 FAI UMSU students. The sample collected in this research was through purposive sampling, meaning that the sample was based on certain criteria, namely FAI UMSU Stambuk students 2020–2023. The research results showed that simultaneously, the variables attention, interest, desire, and action influenced the decision to purchase halal-labeled fast food. Based on the coefficient of determination, the AIDA approach influences 73.1% of decisions to purchase fast food labeled halal. The remaining 26.9% is influenced by factors not included in the research model

Analisis Faktor Eksternal dan Faktor Internal yang Mempengaruhi Marketing Reach pada Perkembangan UMKM: Studi Kasus pada UMKM di Kabupaten Serdang Bedagai Wahyu Fitria Anggraini; Rahmayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.2052

Micro, Small and Medium Enterprises have the ability to create jobs at minimum cost. Small and medium-sized companies are pioneers in the world of innovation and have high flexibility that allows businesses to meet customer needs. The type of research used is quantitative. The population in this research is MSME owners in Serdang Begadai district, based on data from the Serdang Begadai District Government until 2023 who come from the fields of agriculture, trade, services and small industry. Until now, not many MSMEs have implemented go digital (Serdang Begadai Regency Government, 2024), the sampling method used in this research is Probability Sampling (Random Sample), the type used is Cluster Sampling. Before testing the hypothesis, a prerequisite test for proving the hypothesis is carried out. In this study, the model used by the researcher is multiple linear regression. Based on the research results, it can be concluded that in general the role and existence of external and internal factors are recognized as factors and figures of interest through government, social and economic policies as well as the role of related institutions in running a business because business actors cannot run alone to carry out and develop business. External and internal factors that are indicated to have a positive influence are the capital aspect, that basically most business actors when running their business tend to prefer to use their own capital rather than taking out loans because they feel more at ease using their own capital

PENERAPAN LITERASI KEUANGAN SYARIAH PADA TADIKA AL FIKH ORCHARD SELANGOR MALAYSIA Adhatia, Raihan; Rahmayati
Jurnal Pendidikan Indonesia Vol. 6 No. 4 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i4.7705

Rendahnya tingkat pemahaman masyarakat terhadap konsep keuangan syariah, termasuk di kalangan anak-anak usia dini, menjadi tantangan besar dalam membentuk generasi yang melek literasi keuangan sesuai prinsip syariah. Padahal, penanaman nilai-nilai literasi keuangan sejak dini sangat penting sebagai bekal untuk membentuk perilaku bijak dalam mengelola keuangan dan menghindari praktik-praktik yang tidak sesuai dengan ajaran Islam. Penelitian ini bertujuan agar dapat membahas betapa pentingnya penerapan literasi keuangan syariah dan meningkatkan pemahaman tentang keuangan sebagai bekal bagi anak-anak usia dini di tadika. Metode yang diterapkan berupa metode kualitatif dengan pengumpulan data melalui wawancara bersama pihak tadika. Hasil penelitian menunjukkan bahwa literasi keuangan syariah belum diterapkan secara formal di lingkungan Tadika, namun terdapat potensi besar dalam penerapannya melalui pendekatan yang menyenangkan seperti permainan edukatif dan kegiatan sedekah. Penerapan literasi keuangan syariah terbukti mampu meningkatkan pemahaman anak-anak tentang konsep menabung, membedakan kebutuhan dan keinginan, serta membentuk sikap hemat sesuai prinsip syariah. Penelitian ini menyimpulkan bahwa literasi keuangan syariah yang diterapkan sejak usia dini memiliki dampak positif dalam membentuk karakter dan kebiasaan keuangan anak yang sesuai dengan ajaran Islam.

Optimizing MSMEs: Google My Business Strategy to Increase the Visibility of Pematang Siantar MSMEs Afandi, Ahmad; Abdullah Sani; Muhammad Arifin Lubis; Rahmayati
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2024): April
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v6i3.2150

The purpose of this study is to increase the business visibility of MSME actors in Pematang Siantar City through the use of Google My Business. The methods include identifying needs, preparing materials, recruiting trainers, conducting theoretical and practical sessions, and evaluating. Of the 40 participants, most had shops and stalls that could have been more optimal in online marketing. The activity results showed that the training increased participants' understanding and skills in digital marketing, especially using Google My Business. Evaluation involves participant feedback, measurement of results, and recommendations for improvement. This activity concludes that the training has succeeded in having a positive impact on MSME actors in Pematang Siantar City, improving their digital skills and providing recommendations for further training to be more effective.

Analisis Pengaruh Metode AIDA (attention, interest, desire, action) terhadap Keputusan Pembelian Fast Food Berlabel Halal pada Mahasiswa FAI UMSU Mardiah, Ulfa; Rahmayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1913

This research aims to find out how consumer purchasing decisions for fast food products labeled halal are influenced by the AIDA (attention, interest, desire, action) method applied. As a marketing strategy, the AIDA approach is used to determine how much consumer attention, interest, desires, and behavior can influence the decision to buy fast food that has received halal certification. This research used a quantitative approach by distributing questionnaires to 100 respondents from 925 FAI UMSU students. The sample collected in this research was through purposive sampling, meaning that the sample was based on certain criteria, namely FAI UMSU Stambuk students 2020–2023. The research results showed that simultaneously, the variables attention, interest, desire, and action influenced the decision to purchase halal-labeled fast food. Based on the coefficient of determination, the AIDA approach influences 73.1% of decisions to purchase fast food labeled halal. The remaining 26.9% is influenced by factors not included in the research model

Analisis Faktor Eksternal dan Faktor Internal yang Mempengaruhi Marketing Reach pada Perkembangan UMKM: Studi Kasus pada UMKM di Kabupaten Serdang Bedagai Wahyu Fitria Anggraini; Rahmayati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.2052

Micro, Small and Medium Enterprises have the ability to create jobs at minimum cost. Small and medium-sized companies are pioneers in the world of innovation and have high flexibility that allows businesses to meet customer needs. The type of research used is quantitative. The population in this research is MSME owners in Serdang Begadai district, based on data from the Serdang Begadai District Government until 2023 who come from the fields of agriculture, trade, services and small industry. Until now, not many MSMEs have implemented go digital (Serdang Begadai Regency Government, 2024), the sampling method used in this research is Probability Sampling (Random Sample), the type used is Cluster Sampling. Before testing the hypothesis, a prerequisite test for proving the hypothesis is carried out. In this study, the model used by the researcher is multiple linear regression. Based on the research results, it can be concluded that in general the role and existence of external and internal factors are recognized as factors and figures of interest through government, social and economic policies as well as the role of related institutions in running a business because business actors cannot run alone to carry out and develop business. External and internal factors that are indicated to have a positive influence are the capital aspect, that basically most business actors when running their business tend to prefer to use their own capital rather than taking out loans because they feel more at ease using their own capital

Peran Manajemen Keuangan Syariah dalam Pemenuhan Sarana Prasarana Pendidikan di Yayasan An-Nikmah Al-Islamiyah Phnom Penh Kamboja Irzatul FIra; Rahmayati
MES Management Journal Vol. 3 No. 1 (2024): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i1.136

This research aims to analyze and understand the role of sharia financial management in providing educational infrastructure at the An-Nikmah Al-Islamiyah Foundation, Phnom Penh, Cambodia. This research uses a qualitative approach. Data collection techniques were carried out using interviews, observation and documentation. Data analysis techniques use data presentation, data reduction and conclusion/verification. Checking the validity of the data is carried out through; transferability, trust, dependability, and confirmability. The research results show that; Sharia financial management in the provision of educational infrastructure at the An-Nikmah Al-Islamiyah Phnom Penh Cambodia Foundation is carried out through planning and absorption of school budgets, school financial accounting, and school financial accountability. The implementation of Sharia Financial Management at the An-Nikmah Al-Islamiyah Foundation, Phnom Penh, Cambodia has been running optimally, however the implementation of sharia-based finance is not yet optimal, this is due to the low level of sharia financial support in that country.

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