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Dewi Wulansari
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Journal : Journal of Management and Social Sciences

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Analisa Strategi E-Marketing Untuk Meningkatkan Minat Beli Online Dewi Wulansari; Dody Tri Kurniawan; Iddrus Iddrus
Jurnal of Management and Social Sciences Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i1.370

Abstract

Kitchen equipment businesses have done for a long time in Indonesia, both it managed by offline and online. However, recently there are some businesses that used online transactions. Internet facilities provide the business opportunities develop more quickly, there are many who begin with a simple concept and there is a few who are close to being professional. Sometimes, the using of e-commerce is less than optimal because of poor management, such as poor web appearance, less attractive writing, do not including current promotional language, the pricing strategies and product descriptions that are less in detailed. In general, this is a lack of online marketing activities on existing e-commerce media. This situation provides an idea for the researchers to conduct a research to analyze the people's buying interest in e-commerce that sell kitchen equipment products in Sumenep and their strategies.This research was conducted by distributing some questionnaires at several locations in Sumenep with the priority targets are house wives which the results will be explained descriptively. This strategy analysis using SWOT analysis tool.
Co-Authors Abdullah Hasan Busri AHMAD FATHONI Andi Saptaji Kamal Andria Agusta ANDRIA AGUSTA ARIEF NURKANTO Arif Nurkanto Arwin Surbakti Darsono Darsono Desi Apriyanty Dody Tri K Dody Tri Kurniawan Erik Putra Sadaliya Fadilah Tri Wahyuni Fatiin Khalimatus Zahro Ashari Herlinda Kusmiati Iddrus Iddrus Intan Permata Sari Jamhari Jamhari Kartika D. Palupi Kartika Dyah Palupi Marlin Megalestin Raunsai Moh. Hamdani Indra Saputra Mohammad Fathi Royyani Muhammad Tengku Muhammad Tengku Ardiansyah N.L.P. Rischa Phadmacanty Nur Diana Khalida Sukma Nur Jumriatunnisah Oscar Efendy Praptiwi Praptiwi Praptiwi Praptiwi Rafikatul Lisyana Mashudah Renaldy Nur Hidayatullah Resti Aryani Rifki Adi Rahman Saifuddin Saifuddin Silvia Agustina Siti Nasihatul Magfiroh Siti Novita Asti Sugiarto, Sri Tolak Iyam Vanessa Eldinda Putri Viona viona, Viona Wasil Afandi YULIASRI JAMAL