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All Journal Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Economics Development Research (IJEDR) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Manajemen dan Inovasi (MANOVA) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Implementasi Manajemen & Kewirausahaan Journal Islamic Business and Entrepreneurship / JIBE Asian Journal of Management Analytics Populer: Jurnal Penelitian Mahasiswa Journal of Artificial Intelligence and Digital Business Journal of Sustainable Community Service Jurnal Pengabdian Masyarakat Manage
Dewi, Anita Sumelvia
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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CUSTOMER LOYALTY OF TENUN IKAT MSMES: THE ROLE OF BRAND IMAGE, BRAND LOVE, AND CUSTOMER ENGAGEMENT Shahila, Fara; Dewi, Anita Sumelvia
SOSIOEDUKASI Vol 14 No 3 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i3.6067

Abstract

The purpose of this research is to examine how brand image and brand affinity impact customer retention, while considering consumer engagement as a moderating factor. Positive brand image becomes one of the important factors that can influence customer loyalty levels, while brand love creates strong emotional bonds between consumers and brands. Using quantitative methods, data was collected from 150 respondents who had used specific brands for more than one year. The use of Structural Equation Modeling (SEM) in data analysis revealed connections between various variables. The study findings shed light that a strong brand image greatly impacts customer loyalty, and this bond is further reinforced by brand affection. Additionally, consumer interaction helps regulate the connection between brand affection and customer commitment, as increased engagement enhances the favorable impact of brand affection on loyalty. These findings demonstrate the importance for companies to enhance brand image and build closeness with consumers to drive loyalty.
ANALISIS SEKTOR POTENSIAL DALAM PEREKONOMIAN KABUPATEN TULUNGAGUNG Harianto, Kukuh; Dewi, Anita Sumelvia
Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Vol 7, No 1 (2022): May 2022
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/ep.v7i1.11617

Abstract

Pandemi virus corona (covid-19) yang melanda berbagai negara memberikan dampak signifikan pada perekonomian Indonesia, khususnya Kabupaten Tulungagung. Kabupaten Tulungagung mengalami kontraksi laju pertumbuhan ekonomi pada tahun 2020 sebagai akibat dari penurunan kontribusi sektor – sektor perekonomian sebagai pembentuk Produk Domestik Regional Bruto (PDRB). Namun tidak semua sektor perekonomian mengalami penurunan selama pandemi, terdapat beberapa sektor yang masih menunjukkan pertumbuhan positif ditengah pandemi. Tujuan penelitian ini adalah untuk mengetahui sektor perekonomian potensial yang diharapkan dapat menopang pertumbuhan PDRB Kabupaten Tulungagung. Data yang dipakai dalam penelitian ini adalah PDRB Kabupaten Tulungagung tahun 2016 – 2020. Metode analisis yang digunakan yaitu Static Location Quotien (SLQ) untuk mengetahui sektor perekonomian unggulan untuk masa sekarang, sedangkan untuk mendeteksi sektor unggulan pada masa mendatang menggunakan Dynamic Location Quotien (DLQ). Untuk mengetahui seberapa besar perkembangan perbandingan pendapatan sektor ekonomi dari wilayah dengan ruang lingkup kecil terhadap wilayah dengan ruang lingkup yang lebih luas, menggunakan analisis MRP (Model Rasio Pertumbuhan). Sektor ekonomi potensial pada suatu daerah dapat digambarkan melalui analisis overlay menggunakan kriteria pertumbuhan dan komparatif. Dalam hasil analisis dapat ditunjukkan bahwa Sektor industri pengolahan dan sektor Pengadaan Air, Pengelolaan Sampah, Limbah dan Daur Ulang merupakan sektor perekonomian yang unggul untuk saat ini dan sektor yang potensial pada masa mendatang dalam perekonomian Kabupaten Tulungagung.Kata Kunci : Produk Domestik Regional Bruto
Pengaruh budaya organisasi, lingkungan kerja dan kompensai terhadap kinerja karyawan hotel insumo palace Putra, Mifta Wahyu; Dewi, Anita Sumelvia; Syahputra, Erwin
Jurnal Bisnis Islam dan Kewirausahaan Vol 2 No 2 (2023): Journal Islamic Business and Enterpreneurship
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v2i2.2546

Abstract

This study aims to determine: (1) the influence of organizational culture on employee performance, (2) the effect of the work environment on employee performance, (3) the effect of compensation on employee performance (4) the influence of organizational culture, work environment and compensation on employee performance. This type of research uses a quantitative approach. The sample of this research is the employees of Hotel Insumo Palace Kediri as many as 60 respondents. The sampling technique used was purposive sampling. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of the study at a significance level of 5% indicate that: (1) there is no partial and significant influence of Organizational Culture on Employee Performance. The sig value is 0.064 > 0.05. (2) there is a partial and significant influence of the Work Environment on Employee Performance. The value of sig 0.000 < 0.05. (3) there is a partial and significant effect of compensation on employee performance. The value of sig 0.000 < 0.00. (4) the simultaneous influence of Working Period, Work Environment and Employee Engagement on Employee Performance. The value of sig 0.000 < 0.05. the regression equation is obtained with the value of Y = 4.249 +(- 0.384)X1 + 0.93X2 + 1.595X3
Analisis Pengaruh Human Relation, Komunikasi antar Karyawan dan Lingkungan Kerja terhadap Kinerja Karyawan Toko Salman Maulana, Muhamad Fikri; Dewi, Anita Sumelvia; Syahputra, Erwin
Jurnal Bisnis Islam dan Kewirausahaan Vol 2 No 2 (2023): Journal Islamic Business and Enterpreneurship
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v2i2.3184

Abstract

This research only focuses on examining the influence of Human Relations, communication between employees and the work environment on employee performance at the SALMAN SHOP which is located in the Pondok Pesantren area, Jl. Raya Ploso Ploso Hamlet, Ploso Village, Mojo District, Kediri Regency. In this research sampling technique, researchers used a saturated sampling method. The questionnaire was used as the main data collector with multiple linear regression as analysis. The results of calculations using SPSS show that there is a positive and significant influence between the Human Relations variable on employee performance. However, employee communication and work environment variables do not have a significant effect on employee performance. For this reason, Salman's shop must pay attention to the human relations of its employees so that performance is maintained
TRANSFORMATION OF MSMEs MARKETING STRATEGY THROUGH THE IMPLEMENTATION OF QRIS AS A DIGITAL INNOVATION Nisa, Fatimah Nur; Dewi, Anita Sumelvia
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6404

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an essential role in the Indonesian economy because they are not influenced by foreign factors and depend on local supply chains. Adapting to changing market conditions is necessary for these businesses to thrive, especially in today's digital age where smartphones and social media are widely used by Indonesians. This socialisation aims to increase awareness of the importance of digitalisation of payment systems in MSMEs as a means of digital marketing. By using a descriptive qualitative approach and community service carried out through education and socialisation as well as direct assistance in making QRIS will help MSMEs in strengthening their marketing strategies in attracting consumer buying interest for ease of transactions compared to competitors who use conventional payment services. Data collection techniques through observation, interviews, and documentation with MSME players in Kediri City. The results show that education about QRIS and consumer protection encourages MSME players in marketing strategies that need to be carried out in the era of cashless society and supports the professionalism of MSMEs.
CONSTRUCTION OF TRUST AND RISK IN SHOPPING DECISION-MAKING ON TIKTOK SHOP: A DIGITAL ETHNOGRAPHY STUDY Khunafa, A’iffatan Dina; Dewi, Anita Sumelvia
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6478

Abstract

This study examines how trust and risk perception shape shopping decisions on TikTok Shop, a growing form of live streaming-based social commerce in Indonesia. Using a qualitative digital ethnography approach, it explores users’ social and emotional experiences through digital observation, in-depth interviews, and documentation of online interactions between hosts and young consumers in East Java. Findings reveal that trust emerges from social interaction, visual cues, and social validation. Communicative, transparent, and responsive hosts enhance credibility, while high-quality visuals reinforce authenticity and professionalism. Comments and testimonials (e-WOM) serve as collective validation, whereas negative experiences heighten perceived risk and caution. From the sellers’ perspective, offering discounts, showcasing testimonials, and maintaining honesty and consistency foster trust and loyalty. Theoretically, this study expands understanding of trust and risk in social commerce by emphasizing social and symbolic dimensions often overlooked by quantitative approaches. Practically, it guides TikTok Shop practitioners in building authentic, empathetic communication and encourages consumers to strengthen digital literacy in evaluating seller credibility. Overall, trust and risk in digital shopping emerge from dynamic interactions among humans, algorithms, and social representations within virtual marketplaces.
Empowering MSMEs through the Development of Food Courts Based on Location Strategy and Community Collaboration Dewi, Anita Sumelvia; Syahputra, Erwin
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 6 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v6i1.1090

Abstract

Backgrounds: Community service is a crucial dimension of impactful academic work, complementing teaching and research by providing practical solutions to real societal issues. One prominent challenge faced by MSME actors in Sumbercangkring Village, Gurah Subdistrict, Kediri Regency, is the lack of strategic, comfortable, and accessible business locations. Many local entrepreneurs struggle to secure proper trading spaces, while the village possesses untapped potential in the form of a spacious parking area owned by Mr. Erwin, located along a busy main road. Objectives: This community service initiative was conducted to assist in designing a feasible food court model from marketing and management perspectives, strengthen MSME capacity in branding, promotion, and operational management, and build collaborative community involvement to support the establishment of a sustainable culinary centre. Methodology: The implementation methods included initial observation, MSME needs mapping, focus group discussions, marketing strategy mentoring, tenant management training, and the development of a comprehensive food court blueprint. Findings: The results indicate that the food court initiative provides an effective strategic solution for MSMEs by offering a representative business location, increasing collective brand visibility, and enabling marketing synergy among tenants. Conclusions: The community-based food court demonstrates strong potential as a sustainable MSME marketing hub. To ensure long-term sustainability, the programme should be further developed through partnership schemes, community-based branding, and collaborative village business models.
THE MEANING OF MARKETING STRATEGY THROUGH WORD OF MOUTH AND PACKAGING DESIGN ON CONSUMER PURCHASE DECISIONS: AN ETHNOGRAPHIC STUDY OF GTT YELLOW TOFU PRODUCTS IN KEDIRI CITY Setiyowati, Wiwik; Dewi, Anita Sumelvia
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.7109

Abstract

This study aims to understand the meaning and mechanism of how word of mouth (WOM) communication and packaging design influence consumer perception and purchase decisions toward the local product GTT Yellow Tofu in Kediri City. Using a qualitative approach with mini-ethnography method, this research traces social and symbolic practices in culture-based traditional marketing. Data was collected through participatory observation, in-depth interviews with business owners and consumers, as well as visual documentation of packaging. Data analysis was conducted using the interactive technique of Miles, Huberman, and Saldaña (2014) through stages of open coding, axial coding, and selective coding to identify main themes. The research results show that WOM functions as a social mechanism that builds trust and community legitimacy, while packaging functions as a cultural symbol and marker of product authenticity. The interaction between both creates synergy between social trust and visual legitimacy that strengthens purchase decisions and consumer loyalty. Consumption of GTT Yellow Tofu is understood as a cultural practice that represents pride and local identity of Kediri society. Theoretically, this research expands understanding of culture-based marketing by integrating concepts of social capital and cultural branding, while practically providing guidance for MSMEs to develop marketing strategies that prioritize social values, cultural authenticity, and consumer trust.
SERVICE QUALITY, STORE ATMOSPHERE, AND PRODUCT VARIETY ON CONSUMER PURCHASE DECISIONS AT TOKO SEMBAKO BU SRIYU KEDIRI Husna, Maqoyyim; Dewi, Anita Sumelvia
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7247

Abstract

This research investigates how service quality, store atmosphere, and product variety affect customer purchase choices at Toko Sembako Bu Sriyu in Kediri City. A quantitative approach was adopted, gathering data through surveys from 200 previous store customers selected via purposive sampling. Multiple linear regression analysis in SPSS was applied to the data. The partial analysis (t-test) revealed that neither service quality nor store atmosphere significantly impacts purchasing decisions. In contrast, product variety demonstrated a positive and significant effect. Simultaneous testing (F-test) confirmed that, taken together, all three variables significantly influence purchase decisions. Nevertheless, the model's explanatory power is limited, as shown by a low R² value of 0.043, implying that factors outside this study account for most of the variance in consumer decisions. This analysis confirms that product variety is the key factor driving purchasing behavior among grocery store consumers. This study intends to contribute practical knowledge to retail marketing management literature and to provide actionable guidance for grocery retailers seeking to refine their marketing strategies.
Pengaruh Komunikasi Organisasi Terhadap Kinerja Karyawan Dengan Knowledge Sharing Sebagai Variabel Mediasi Pada Donkid’s Bordir Komputer Kediri Faraby, Irza Kiswa; Dewi, Anita Sumelvia; Munawaroh, Nuril Aulia; Kuniawati, Endah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6203

Abstract

Aneka peluang bisnis yang berkembang di zaman ini pelaku bisnis dituntut untuk beradaptasi serta berinovasi supaya binis tetap dapat bertahan. Bisnis tidak lepas dari keterlibatan sumber daya manusia yang baik, supaya dapat mencapai tujuan dan bersaing di pasar. Permasalahan yang terjadi di Donkid’s Bordir Komputer Kota Kediri adalah belum optimalnya penyampaian informasi, keterbukaan komunikasi antar karyawan, serta pemberian umpan balik dalam proses kerja. Kondisi tersebut berpengaruh terhadap proses knowledge sharing yang belum maksimal, ditunjukkan oleh rendahnya aktivitas berbagi pengetahuan, pengalaman kerja, serta diskusi antar karyawan dalam proses produksi. Permasalahan tersebut berdampak pada kinerja karyawan yang belum optimal, tercermin dari ketepatan waktu penyelesaian pekerjaan, kualitas hasil produksi, serta pencapaian target kerja yang belum maksimal. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi organisasi terhadap kinerja karyawan dengan knowledge sharing sebagai variabel mediasi pada Donkid’s Bordir Komputer Kediri. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan survei. Objek penelitian adalah karyawan Donkid’s Bordir Komputer Kediri dengan jumlah sampel sebanyak 35 responden yang ditentukan menggunakan teknik sampling jenuh. Teknik analisis data yang digunakan dalam penelitian ini adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa komunikasi organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, komunikasi organisasi juga berpengaruh positif dan signifikan terhadap knowledge sharing, serta knowledge sharing berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil pengujian mediasi menunjukkan bahwa knowledge sharing mampu memediasi pengaruh komunikasi organisasi terhadap kinerja karyawan. Berdasarkan hasil tersebut, dapat disimpulkan bahwa komunikasi organisasi memiliki peran penting dalam meningkatkan kinerja karyawan baik secara langsung maupun melalui peningkatan knowledge sharing.
Co-Authors Anisya, Dina Beny Mahyudi Saputra Erlina Erlina Erwin Syahputra, Erwin Faraby, Irza Kiswa Hardiningrum, Iing Sri Harianto, Kukuh Hendratmoko, Suseno Husna, Maqoyyim Khunafa, A’iffatan Dina Kumalasari, Yana Kuniawati, Endah Kusumaningrum, Cipta Ludi Wishnu Wardana M, Agung Pambudi Maulana, Muhamad Fikri Murdiyanto, Edi Muttaqien, Zaenul Natasya, Seilla Indie Nisa, Fatimah Nur Nurcahyo, Indra Nuril Aulia Munawaroh Putra, Mifta Wahyu Rachma, Alzena Nancy Tri Rosyadi, M. Syam’un Sari, Iva Puspita Setiyowati, Wiwik Shahila, Fara Sri Luayyi Sudarmiatin Syah, Machda Citra Nabila Tarida, Dela Citra Taufik Akbar Wahyudi, M. Adi Trisna Zakaria, Nizar