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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Saliha : Jurnal Pendidikan dan Agama Islam JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Media Akademik (JMA) JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Achmad Zaini
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Persepsi Kualitas dan Kesadaran Merek terhadap Minat Beli Konsumen pada Merek Fashion Lokal Colorbox (Studi pada Mahasiswa di Kota Malang) Aurinisa, Nadiandisa Candara; Eko Boedhi Santoso; Achmad Zaini
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1324

Abstract

The fashion industry in Indonesia has been growing rapidly and significantly. It is because clothing fashion has become a part of lifestyle that cannot be separated form daily use. The perceived quality and brand awareness are the things that companies need to focus on to see the intensity of the consumer purchase intention. The perceived quality influences consumers perception about the quality of product or brand that they first see. Meanwhile, the brand awareness sees how far consumers know the brand. This research aims to analyze the influence of perceived quality and brand awareness on purchase intention in local fashion brand, Colorbox (study on college students in Malang City). The research approach was quantitative with an explanatory research design through a survey. The research showed a positive and significant effect on purchase intention. Then the hypothesis testing result that perceived quality and brand awareness had a positive and significant effect on purchase intention.
Pengaruh Brand Trust dan Brand Experience Terhadap Brand Loyalty pada Wardah Cosmetic  di Kota Malang Fatimah Zahrotul Aminah; Achmad Zaini; Asminah Rachmi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/39qttd75

Abstract

cosmetics industry in Indonesia is experiencing rapid growth along with the increasing trend of facial care for both women and men. Wardah Cosmetic as a local halal brand competes with local and global brands amidst a tight market, but still faces challenges in maintaining consistent brand loyalty. This study aims to analyze the influence of brand trust and brand experience on Wardah Cosmetic brand loyalty in Malang City. A quantitative approach was used involving 100 respondents selected through purposive sampling, with the criteria of having used Wardah products at least twice and shopping at the Wardah Official Store Malang. Data were collected through questionnaires and analyzed using questionnaire tests, descriptive analysis, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis tests. The results of partial tests indicate that brand trust has a negative effect on brand loyalty, while brand experience has a positive effect. Simultaneous tests show that both variables have a significant effect on brand loyalty. These findings confirm that brand experience has a dominant role in building loyalty, while brand trust needs to be strengthened through differentiation and expansion of the brand experience. Wardah is advised to optimize its experience-based marketing strategy and improve communication regarding product advantages to build long-term loyalty.
PENGARUH KUALITAS PRODUK DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN DI CHATIME SOEKARNO HATTA KOTA MALANG Rahardi Adnan Ardiansyah; Achmad Zaini
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6676

Abstract

The purpose of this research wa to analyze the effect of product quality and packaging design on purchasing decisions in Chatime Soekarno Hatta Malang City. The reserch is quatitative research. .A data collection technique that distributed questionnaires to 98 respondents,. who were customer of Chatime Soekarno Hatta Malang City. Purposive sampling technique and uses multiple linier regression analysis and hypothesis testing. The result of this research showed that product quality and packaging design have a positive and significant effect partially or simultaneously on purchasing decisions in Chatime Soekarno Hataa Malang City.
Pengaruh Kualitas Layanan dan Diferensiasi Produk  Terhadap Keputusan Pembelian di Toko Alat Kesehatan  Sapta Medika Lumajang Aulia Musfirotur Rokhim; Tri Yulistyawati Evelina; Achmad Zaini
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/azzqf182

Abstract

The health industry is a growing sector because many people need the provision of medical devices. Lumajang Regency has great potential in developing medical device distributors, supported by infrastructure growth and the increasing need for quality medical services. The purpose of this study is to analyze the effect of service quality and product differentiation on purchasing decisions at the Sapta Medika Lumajang Health Equipment Store. This research was quantitative research with variables of service quality, product differentiation and purchasing decisions. The data collection was done through observation, interviews and questionnaires using Google Form. Using purposive sampling technique, 100 consumer respondents were obtained at the Sapta Medika Lumajang Health Equipment Store. The data analysis used validity test, reliability test, descriptive analysis, classical assumption test and hypothesis test. The results of the analysis showed that service quality partially had a positive and significant effect on purchase decisions, product differentiation partially had a positive and significant effect on purchase decisions, service quality and product differentiation simultaneously had a positive and significant effect on purchase decisions. It is concluded that the service quality and product differentiation variable have an influence on purchase decisions. Thus, the Sapta Medika Lumajang Health Equipment Store is expected to continue improving the quality of service and provide information on the advantages of product differentiation. Both of these are expected to influence consumers to make purchasing decisions and strengthen business continuity in the long term.
Co-Authors Ajeng Puspita Maharani Asminah Rachmi Aulia Musfirotur Rokhim Aurinisa, Nadiandisa Candara Ayu Sulasari Eko Boedhi Santoso Farihatun Nafisah Fatimah Zahrotul Aminah Fiernaningsih, Nilawati Mahmudatul Himma MUHAMMAD ABDUL AZIS JAILANI Musthofa Hadi Muwidha, Muhammad Nazila Mumtaza Zamhariroh Poenamawati, Diana Rafilah Putri Adibah Rahardi Adnan Ardiansyah Rizka Ziadatul Ilmi Syafira Endy Adzhani Tri Yulistyawati Evelina