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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Saliha : Jurnal Pendidikan dan Agama Islam JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Master Manajemen Jurnal Media Akademik (JMA) JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Achmad Zaini
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Persepsi Kualitas dan Kesadaran Merek terhadap Minat Beli Konsumen pada Merek Fashion Lokal Colorbox (Studi pada Mahasiswa di Kota Malang) Aurinisa, Nadiandisa Candara; Eko Boedhi Santoso; Achmad Zaini
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1324

Abstract

The fashion industry in Indonesia has been growing rapidly and significantly. It is because clothing fashion has become a part of lifestyle that cannot be separated form daily use. The perceived quality and brand awareness are the things that companies need to focus on to see the intensity of the consumer purchase intention. The perceived quality influences consumers perception about the quality of product or brand that they first see. Meanwhile, the brand awareness sees how far consumers know the brand. This research aims to analyze the influence of perceived quality and brand awareness on purchase intention in local fashion brand, Colorbox (study on college students in Malang City). The research approach was quantitative with an explanatory research design through a survey. The research showed a positive and significant effect on purchase intention. Then the hypothesis testing result that perceived quality and brand awareness had a positive and significant effect on purchase intention.
Pengaruh Brand Trust dan Brand Experience Terhadap Brand Loyalty pada Wardah Cosmetic  di Kota Malang Fatimah Zahrotul Aminah; Achmad Zaini; Asminah Rachmi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/39qttd75

Abstract

cosmetics industry in Indonesia is experiencing rapid growth along with the increasing trend of facial care for both women and men. Wardah Cosmetic as a local halal brand competes with local and global brands amidst a tight market, but still faces challenges in maintaining consistent brand loyalty. This study aims to analyze the influence of brand trust and brand experience on Wardah Cosmetic brand loyalty in Malang City. A quantitative approach was used involving 100 respondents selected through purposive sampling, with the criteria of having used Wardah products at least twice and shopping at the Wardah Official Store Malang. Data were collected through questionnaires and analyzed using questionnaire tests, descriptive analysis, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis tests. The results of partial tests indicate that brand trust has a negative effect on brand loyalty, while brand experience has a positive effect. Simultaneous tests show that both variables have a significant effect on brand loyalty. These findings confirm that brand experience has a dominant role in building loyalty, while brand trust needs to be strengthened through differentiation and expansion of the brand experience. Wardah is advised to optimize its experience-based marketing strategy and improve communication regarding product advantages to build long-term loyalty.
PENGARUH KUALITAS PRODUK DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN DI CHATIME SOEKARNO HATTA KOTA MALANG Rahardi Adnan Ardiansyah; Achmad Zaini
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6676

Abstract

The purpose of this research wa to analyze the effect of product quality and packaging design on purchasing decisions in Chatime Soekarno Hatta Malang City. The reserch is quatitative research. .A data collection technique that distributed questionnaires to 98 respondents,. who were customer of Chatime Soekarno Hatta Malang City. Purposive sampling technique and uses multiple linier regression analysis and hypothesis testing. The result of this research showed that product quality and packaging design have a positive and significant effect partially or simultaneously on purchasing decisions in Chatime Soekarno Hataa Malang City.
Pengaruh Kualitas Layanan dan Diferensiasi Produk  Terhadap Keputusan Pembelian di Toko Alat Kesehatan  Sapta Medika Lumajang Aulia Musfirotur Rokhim; Tri Yulistyawati Evelina; Achmad Zaini
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/azzqf182

Abstract

The health industry is a growing sector because many people need the provision of medical devices. Lumajang Regency has great potential in developing medical device distributors, supported by infrastructure growth and the increasing need for quality medical services. The purpose of this study is to analyze the effect of service quality and product differentiation on purchasing decisions at the Sapta Medika Lumajang Health Equipment Store. This research was quantitative research with variables of service quality, product differentiation and purchasing decisions. The data collection was done through observation, interviews and questionnaires using Google Form. Using purposive sampling technique, 100 consumer respondents were obtained at the Sapta Medika Lumajang Health Equipment Store. The data analysis used validity test, reliability test, descriptive analysis, classical assumption test and hypothesis test. The results of the analysis showed that service quality partially had a positive and significant effect on purchase decisions, product differentiation partially had a positive and significant effect on purchase decisions, service quality and product differentiation simultaneously had a positive and significant effect on purchase decisions. It is concluded that the service quality and product differentiation variable have an influence on purchase decisions. Thus, the Sapta Medika Lumajang Health Equipment Store is expected to continue improving the quality of service and provide information on the advantages of product differentiation. Both of these are expected to influence consumers to make purchasing decisions and strengthen business continuity in the long term.
Pengaruh Gaya Hidup dan Kelompok Referensi Terhadap Keputusan Pembelian pada Produk MS Glow di Kota Malang Marda Mellinia Islami; Achmad Zaini
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.837

Abstract

This research is a quantitative descriptive study with lifestyle and reference groups as independent variables and purchasing decisions as dependent variables. The data collection method used is a questionnaire with a purposive sampling technique to 100 respondents aged 20-37 in Malang who use MS Glow products. The data analysis technique used multiple linear regression and hypothesis testing. The multiple linear regression results show the equation of Y=19.639 + 0.718 X1 + 0. 94 X2 + e. The results of the t-test show that both lifestyle and reference group have a partial effect on purchasing decisions. And has a standard beta coefficient of 0.640 for lifestyle and 0,204 for reference group. The results of the F test show that lifestyle and reference groups have a simultaneous effect on purchasing decisions. The value of a Adjusted R Square (R²) is 0.633. The influence of lifestyle and reference groups on purchasing decisions of MS Glow products is 63.3%, while 36.7% is influenced by other factors not discussed in this study. Based on the research, it can be concluded that lifestyle and reference groups affect purchasing decisions of MS Glow products in Malang City. It is hoped that MS Glow can reach a wider community environment so that it can be accepted by all groups such as parents, not only teenagers to fulfill consumer lifestyles Besides, it is also hoped that MS Glow maintains the influence of reference groups to attract consumers to buy MS Glow products in Malang.
PENERAPAN VACUUM SEALER DI UKM MIE MAHKOTA SUKOREJO PASURUAN Supiyono, Supiyono; R.N. Akhsanu Takwim; Achmad Zaini
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 11 (2026): April 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Berdasarkan analisis kebutuhan dan potensi pasar, Program Pengabdian Kepada Masyarakat ini mengusulkan solusi strategis bagi UKM Mie Mahkota di Pasuruan. Tingginya permintaan mie di Malang, baik sebagai daerah dingin maupun kawasan pendidikan, belum dapat dipenuhi akibat kendala jarak yang membatasi daya tahan produk (<24 jam). Solusi yang ditawarkan adalah pemberian mesin Vacuum Sealer DZ 500 2SA. Alat ini terbukti efektif, teruji pada UKM Mie Pangestu yang produknya (mie bumbu dan mie gulung) mampu bertahan hingga 9 hari di suhu ruang tanpa bahan pengawet, dengan rasa dan bau tetap standar. Dengan teknologi ini, produk Mie Mahkota dapat bertahan lebih lama, memungkinkan ekspansi pemasaran ke Malang. Program dilaksanakan bertahap: pengadaan alat, pelatihan penggunaan, dan pembenahan manajemen pemasaran. Dampak yang diharapkan meliputi peningkatan volume produksi, perluasan pasar, peningkatan keuntungan, serta penyerapan tenaga kerja baru di Pasuruan dan Malang.
Co-Authors Ajeng Puspita Maharani Asminah Rachmi Aulia Musfirotur Rokhim Aurinisa, Nadiandisa Candara Ayu Sulasari Eko Boedhi Santoso Farihatun Nafisah Fatimah Zahrotul Aminah Fiernaningsih, Nilawati Mahmudatul Himma Marda Mellinia Islami MUHAMMAD ABDUL AZIS JAILANI Musthofa Hadi Muwidha, Muhammad Nazila Mumtaza Zamhariroh Poenamawati, Diana R.N. Akhsanu Takwim, R.N. Akhsanu Rafilah Putri Adibah Rahardi Adnan Ardiansyah Rizka Ziadatul Ilmi Supiyono, Supiyono Syafira Endy Adzhani Tri Yulistyawati Evelina