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All Journal MABIS Jurnal Penelitian Pendidikan Agama Katolik VOCAT: Jurnal Pendidikan Katolik Jurnal Pelayanan Pastoral (JPP) Amare Sapa: Jurnal Kateketik dan Pastoral In Veritate Lux : Jurnal Ilmu Kateketik Pastoral Teologi, Pendidikan, Antropologi, dan Budaya Jurnal Pastoral Kateketik (JPKAT)
Mayong Andreas Acin
Sekolah Tinggi Agama Katolik Negeri Pontianak
Religion Humanities Education Environmental Science Social Sciences Other

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Journal : MABIS

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HUBUNGAN ANTARA PRODUSEN DAN KONSUMEN: SEBUAH TINJAUAN ETIS Acin, Mayong Andreas
MABIS Vol 3, No 1: Juni 2012
Publisher : MABIS

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Abstract

The purpose of this article is to provide an ethical foundation for relationship marketing using a virtue ethics approach. A phrase: “The customer is a king” means the customer is essential to the welfare of the business. On one hand, buyer and seller have a shared interest in “doing the deal”. They want to do business with each other, and both benefit from the transaction. On the other hand, every rupiah a buyer saves is a rupiah lost from the seller’s point of view. Every buyer wants a low price and every seller wants a high price. So, if fairness is good, then we should promote fairness in commercial transactions, just as we do in other areas of life. And that requires that buyer and seller at least see each other as equals.
Co-Authors Anang, Noverin Andrea Andreas Muhrotien Anggraeni, Joyce Antonius Totok Priyadi Gustaf Hariyanto Kristianus Kristianus Kristianus, Kristianus Lisarani, Varetha Magdalena Magdalena Sunarso, Alfeus Sutami, Florensius Teti, Marianus Yanto Sandy Tjang Zulkairnain, Rezkie