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All Journal Aptisi Transactions on Management IAIC Transactions on Sustainable Digital Innovation (ITSDI) Startupreneur Business Digital (SABDA Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Transactions on Artificial Intelligence (ITALIC)
Rawat, Bhupesh
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Other

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Entrepreneurship in Information Technology as a Method for Improving Student Creativity in the Digital Economy Rawat, Bhupesh; Maulidditya, Dwiki
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 4 No 1 (2022): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v4i1.568

Abstract

In light of the digitalization era, the purpose of this study is to provide an overview of the significance of increasing self-innovation and creativity.The population of the research location at Universities is 115 sixth-semester IT entrepreneurship students. Using the sampling technique, 78 students make up the sample.This study employs descriptive analysis.The researcher used a structured interview technique in which several questions served as a guide for the interview.Structured and non-participant observation is the method of observation used.Observed aspects and structured observations are:The capacity of students to produce something novel and distinct (the capacity to produce the novel and distinct), their capacity for creative problem-solving, and their comprehension of IT business.While this was going on, non-participant observation was done by looking at blogs, Instagram, and other social media platforms that students used to complete assignments.According to the findings of the interviews and the observations that were made, respondents were aware of the current digital economy era, in which traditional methods are being replaced by modern ones made possible by technology.In addition, respondents are able to evaluate the competencies that are required to compete in the digital economy era as well as future opportunities and challenges.
The Dynamics of Adaptation and Innovation of MSMEs in Facing Changes in Consumer Behavior Post Pandemic Lukita, Chandra; Kareem, Yasir Mustafa; Rawat, Bhupesh
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1015

Abstract

The COVID-19 pandemic has significantly reshaped consumer behavior, particularly in terms of digital engagement, purchasing preferences, and expectations toward products and services. These changes have compelled Micro, Small, and Medium Enterprises (MSMEs) in Indonesia to adopt adaptive and innovative strategies to sustain their businesses in the post pandemic era. This study aims to explore how Indonesian MSMEs adapt and innovate in response to post pandemic changes in consumer behavior. Using a qualitative research approach, data were collected through in depth interviews and observations involving MSME owners from various sectors, including food and beverage, fashion, and creative industries. The findings reveal that MSMEs implemented innovation not only in product development but also in digital marketing practices, customer relationship management, and technology based distribution channels. Post pandemic consumers were perceived as more health conscious, digitally oriented, and value driven, prompting MSMEs to reconfigure their business models and operational routines. From a theoretical perspective, this study contributes to the literature by demonstrating how Dynamic Capabilities and Innovation Diffusion theories explain MSMEs sustained innovation beyond crisis response, particularly in the post pandemic context of an emerging economy. Practically, the findings offer insights for policymakers and support institutions in designing programs that strengthen digital literacy, managerial flexibility, and innovation capacity among MSMEs to support sustainable post pandemic recovery.
Co-Authors Anggy Giri Prawiyogi Bambang Mardi Sentosa Bhandari, Rahul Bist, Ankur Singh Danang, Danang Desy Apriani Devana, Viola Tashya Elmanda, Vonda Fakhrezzy, Muhammad Fazri, Muhammad Faizal Fitra Putri Oganda Giandari Maulani, Giandari Kareem, Yasir Mustafa Kumoro, Dwi Ferdiyatmoko Cahya Maulidditya, Dwiki Mehra, Nidhi Muhtadibillah, Achmad Mulyati Nabila, Efa Ayu Natalia, Elisa Ananda Nur Azizah octavyra, Regina dinda Permadi, Nur Ihsan Po Abas Sunarya Qurotul Aini Ratri, Sanda Ramadhan Ruli Supriati, Ruli Santoso, Nuke Puji Lestari siti Nurindah Sari Supriyanti, Dedeh Terah, Yochebed Anggraini Untung Rahardja