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Sonata, Ilham
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Analisis Strategi Pemasaran terhadap Penjualan Minyak Kelapa Sawit (CPO) pada PT. Perkebunan Nusantara III (PERSERO) Lubis, Faradilla Fakhirah; Nasti, Nilawati; Sonata, Ilham
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 2 (2023): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i2.9390

Abstract

One critical commodity in Indonesia is crude palm oil, or CPO. In order to boost palm oil sales, this research use SWOT analysis to identify the most effective marketing methods. Things like assessing possibilities in the market, creating marketing strategies, designing marketing programs, and coordinating marketing activities are essentially the focus of the company's marketing strategy. This study combines primary and secondary sources to provide a descriptive account of the phenomena under investigation. Using the IFAS and EFAS matrices, a number of tests are conducted, including SWOT analysis tests. According to the study's findings, the x-axis of the SWOT diagram is the IFAS matrix value of 0.06, and the y-axis is the EFAS matrix test result value of 1.12. When the IFAS and EFAS matrices are applied to the SWOT diagram, the findings show that the company's internal factors are strong in area I. Based on the SWOT analysis, PT Perkebunan Nusantara III Medan has an aggressive approach that aims to build on current strengths while also improving and maintaining them. The firm is in kudran I, according to the SWOT diagram
Pengaruh Kecerdasan Emosional dan Stres Kerja terhadap Kinerja Pegawai Badan Pengelolaan Keuangan Pendapatan dan Aset Daerah Kota Binjai Aliansyah, Rafli; Bahtiar, Bahtiar; Sonata, Ilham
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 1 (2023): Juni
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i1.9381

Abstract

The formulation of the problem in this study is how the influence of emotional intelligence on employee performance. How work stress affects employee performance. How emotional intelligence and job stress affect employee performance. The purpose of this study is to determine the effect of emotional intelligence on employee performance To determine the effect of emotional intelligence on employee performance. To determine the effect of emotional intelligence and work stress on employee performance. The sample in this study amounted to 87 people. Data collection techniques in this study used questionnaires, interviews, observations, and literature studies. The analytical techniques used in this study use data quality test techniques, classical assumption tests, multiple linear analysis. The results of this study show that emotional intelligence partially has a positive and significant effect on employee performance, work stress partially has a positive and significant effect on employee performance, emotional intelligence and work stress simultaneously have a positive and significant effect on employee performance
Analisis Kinerja Keuangan Perusahaan Dengan Metode Market Value Added (MVA) Dan Economic Value Added (EVA) Pada PT. Semen Batura Tbk Yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2019-2022 Sonata, Ilham; Aulia, Azizi Sri; Effendi, Syamsul; Ms, Abdul Rasyid
JRAM (Jurnal Riset Akuntansi Multiparadigma) Vol 11, No 1 (2024): Juli
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/akutansi.v11i1.9359

Abstract

Penelitian yang dilakukan penulis bertujuan untuk mengetahui kinerja keuangan perusahaan dengan metode Market Value Added (MVA) dan Economic Value Added  (EVA) pada PT. Semen Batu Raja Tbk yang terdaftar di Bursa Efek Indonesia (BEI) Tahun 2019-2022. Jenis penelitian deskriptif kuantitatif, dengan objek penelitian yaitu Market Value Added (MVA)  (X1),  Economic Value Added (EVA) (X2) dan Kinerja Keuangan (Y) PT. Semen Batu Raja Tbk. Hasil penelitian menunjukkan bahwa PT Semen Batu Raja Tbk mempunyai nilai MVA yang positif dalam hal ini manajemen perusahaan berhasil meningkatkan kekayaan para pemegang saham dan dapat diketahui bahwa PT Semen Batu Raja Tbk mempunyai EVA yang baik mulai tahun 2022. Pada tahun 2019 dan 2021 EVA bernilai negatif. Apabila nilai EVA bernilai positif maka hal ini menunjukkan bahwa nilai EVA 0, yang berarti perusahaan dapat memberikan nilai tambah atas investasi yang dilakukannya. EVA yang bernilai negatif disebabkan karena nilai CC lebih besar dibandingkan dengan nilai NOPAT. Selain itu, EVA bernilai negatif disebabkan adanya covid 19. Hal ini menunjukkan nilai EVA 0 artinya perusahaan dalam situasi tidak baik pada saat itu, sehingga perusahaan tidak mampu memberikan nilai tambah untuk tahun tersebut. Kinerja keuangan PT Semen Batu Raja Tbk dapat dikatakan cukup buruk secara keseluruhan. Hal ini ditandai dengan kinerja keuangan yang merugi pada tahun 2019 – 2020 yang menyebabkan nilai EVA negatif. Sedangkan pada tahun 2021, nilai EVA tetap negatif meskipun perusahaan memperoleh laba. Hal tersebut menunjukkan bahwa laba yang diperoleh tidak mampu menutupi seluruh biaya modal (capital charge) yang ada,  tahun 2022 nilai EVA bernilai positif sehingga nilai EVA  pada perusahaan membaik
The Effect of Commitment and Work Ability on Employee Performance at Shopeexpress Helvetia Sulianingsih, Ladiva Eka; Wahyuni, Neni Sri; Bakhtiar, Bakhtiar; Sonata, Ilham
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Desember
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i2.6638

Abstract

This study aims to determine the effect of Commitment and Work Ability on Employee Performance in the Office. The population and sample of this study were all 60 employees. The sampling technique used the Slovin Formula. Data collection techniques used were questionnaires, literature studies and documentation studies. The results of this study Commitment has a positive and significant effect on Employee Performance at Shopeexpress Helvetia, Work Ability has a positive and significant effect on Employee Performance at Shopeexpress Helvetia, Commitment and Work Ability have a positive and significant effect on Employee Performance at Shopeexpress Helvetia.
Co-Authors Aliansyah, Rafli Amrani Aulia, Azizi Sri Bahtiar Bahtiar Bakhtiar Bakhtiar Barus, Muhammad Joni Eddi Suprayitno Effendi, Syamsul Elviani, Sri Fadila, Reihana Fauzan Azim Ilmiha, Jalilah Khoiriah, Ummi Kurniawan, Adinda Putri Lubis, Faradilla Fakhirah Lubis, Rahma Sari MS, Abdul Rasyid Nasti, Nilawati Nur M Ridha Tarigan Nurhudawi, Nurhudawi Pane, Sri Gustina Paradiba, Ananda Rahmarisa, Faty Ramadhan, Noval Ramadona Simbolon SRI RAHAYU Sulianingsih, Ladiva Eka Tri Kartika Yudha Wahyuni, Neni Sri Yusrita, Yusrita Zulkifli Siregar