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Strategi Bersaing Perusahaan Taksi Dalam Menghadapi Perubahan Lingkungan Ahmad Saifi Athoillah; Muhammad Firdaus; Bunasor Sanim
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 3, No 1 (2019)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.861 KB) | DOI: 10.25273/capital.v3i1.5060

Abstract

This study aimed to analyze the satisfaction of taxi passengers, analyze the internal and external factors in PT A and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope og this research is specifically focused on the competitive staretgy at strategic business unit level. This study is uses quantitative and quantitative descriptive approach. Data analysis techniques used are porter five score model, IFE, EFE, IE and QSPM. The results of this study on the analysis of IFE, PT A shows that the highest strength is on a strong, strategic distribution network of taxi in big cities. Meanwhile, the highest threat is standardization of tariff, number of taxi, and minimum identify of online taxi. Furthermore, IE matrix analysis shows that PT A is in quadrant I (grow and build strategy). The decision making stage with QSPM matrix has the order of strategic prority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.Keywords: EFE, IFE, IPA, QSPM, competitive strategy
Competititve strategy of taxi company in facing environmental changes Ahmad Saifi Athoillah; Muhammad Firdaus; Bunasor Sanim
BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2143.624 KB) | DOI: 10.26740/bisma.v12n1.p66-87

Abstract

This study aims to analyze the satisfaction of taxi passengers, the internal and external factors in PT XYZ and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope of this research is specifically focused on the competitive strategy in strategic business unit level. This study uses quantitative descriptive approach. The data analysis techniques used are IFE, EFE, IE, and QSPM. The result of this study on the analysis of EFE, PT XYZ shows that the highest strength is on a strategic distribution network of taxi in big cities. Meanwhile, the highest threats are standardization of tariff, number of taxi, and minimum identity of online taxi. Furthermore, IE matrix analysis shows that PT XYZ is in quadrant I (grow and build strategy). The decision making stage based on QSPM matrix has the order of strategic priority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.KeywordsEFE; IFE; IPA; QSPM; strategy competitive
Peningkatan Strategi Pemasaran Ragam Olahan Susu Ronojoyo Dion Yanuarmawan; Fitria Nur Hamidah; Ahmad Saifi Athoillah
Jurnal Pengabdian pada Masyarakat Ilmu Pengetahuan dan Teknologi Terintegrasi Vol. 6 No. 2 (2022): J-INDEKS
Publisher : P2M Polinema

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Abstract

Permasalahan yang dihadapi oleh Usaha Mikro dan Kecil Menengah (UMKM) ragamcamilan olahan dari susu ronojoyo (RCOS)  adalah strategi atau cara bagaimana memasarkan produk yang dibuat agar masyarakat mengenal kemudian meminatinya terutama masyarakat di daerah nganjuk. RCOS berharap adanya strategi dalam memasarkan produknya untuk memudahkan usahanya dalam mengenalkan produk yang pada akhirnya akan peningkatan penjualan. Selain itu, permasalahan mengenai pembuatan laporan keuangan karena pembuatan laporan keuangan UMKM berbeda dengan laporan keuangan pada umumnya sehingga diperlukan laporan keuangan yang benar. Solusi yang dapat diberikan untuk memecahkan permasalahan di atas adalah menemukan strategi pemasaran yang tepat. “Tepat” maksudnya strategi pemasaran yang diterapkan sesuai dengan produk yang dihasilkan dan strategi bisnis yang dijalankan. Hasil yang didapat dalam pengabdian masyarakat adalah ditemukannya strategi pemasaran yang tepat yang dapat digunakan untuk memasarkan produknya dengan harapan dapat meningkatkan penjualan RCOS.
Static Simulation in USD-Based Hedging Transactions for Hajj Funds in the Banking Money Market: Implications for Banking Policy in Indonesia Ahmad Saifi Athoillah; Mutia Tsalitsa Alawia
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 09 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) October 2025
Publisher : Sean Institute

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Abstract

This study aimed to: (a) analyse sharia hedging transactions of hajj funds in sharia banking through static simulation, (b) identify the cost savings obtained, the optimal term and pricing, as well as the appropriate timing and amount of hajj funds, (c) provide recommendations to the BPKH. This study applied a static simulation method with a Sharia hedging scheme utilizing simple forward contracts, along with a comparative analysis of data on 25% of Hajj funds in Islamic Commercial Bank (BUS) accounts for the period 2007-2024. The simulation involved BUS entering into a USD sale and purchased a contract with a Conventional Commercial Bank (BUK), then BUK enters into a SAR sale and purchase contract with a Foreign Bank (BA). Premium calculations used financial indicators as references, including the Islamic Interbank Money Market (PUAS) yield, the Interbank Money Market (PUAB) rate for foreign exchange, and the Saudi Arabia Interbank Offer Night (SAIBON). Based on the Islamic hedging simulation, it was proven that: (i) the optimal period is 12 months because the longer the Islamic hedging period, the greater the cost savings obtained, (ii) the right time to conduct Islamic hedging is when the rupiah weakens against the USD by 20%-30% and 40%-50%, (iii) the inappropriate time is when the rupiah strengthens against the SAR by 10%-20%, (iv) the amount of hajj funds that has the potential to provide optimal cost savings is IDR 2.4 trillion to IDR 2.7 trillion and IDR 5.2 trillion to IDR 8.5 trillion. The results of this study proposed the following to the BPKH: (i) the BPKH is recommended to conduct sharia hedging by considering the right time and the optimal amount of hajj funds, as well as the potential cost savings that can be obtained, (ii) the right time to conduct sharia hedging is when the rupiah weakens against the USD and SAR, while it is not recommended when the rupiah strengthens against the USD and SAR, (iii) the amount of hajj funds that provides maximum cost savings is between Rp 2.4 trillion and Rp 2.7 trillion and between Rp 5.2 trillion and Rp 8.5 trillion, (iv) the optimal period is 12 months. Thus, BPKH needs to monitor fluctuations in the rupiah against the USD and SAR, as well as the returns from money market instruments, before conducting sharia hedging.
Optimizing Sales of MSME Products in Pandean Tourism Village through Marketplace Account Creation and Management Training Setiati, Fita; Setiawan, Mohamad Arief; Aalin, Elmi Rakhma; Alawia, Mutia Tsalitsa; Athoillah, Ahmad Saifi; Asmoro, Wiwiek Kusumaning
Jurnal Abdimas Vol. 29 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v29i2.33112

Abstract

The community service program conducted in Pandean Tourism Village focuses on increasing the capacity of MSMEs to utilize marketplace platforms to optimize their product sales. This program is motivated by the significant potential of local MSME products, but they still face challenges in digital marketing, particularly in utilizing marketplaces, which are currently an effective sales channel. Through this training, MSMEs are taught everything from creating a marketplace account, product photography techniques, writing compelling descriptions, and online store management strategies. The results of this community service program demonstrate an increase in participants' understanding and skills in managing Pandean Tourism Village's online store in the marketplace. MSMEs are expected to be able to independently create marketplace accounts, upload products with attractive photos and descriptions, and manage orders more professionally. The success of this program is measured not only by the participants' increased knowledge but also by the number of orders received through the marketplace platforms they manage, indicating that the program has had a direct impact on increasing sales of MSME products in Pandean Tourism Village.
O Optimalisasi Aset Tetap Berwujud untuk Meningkatkan Produktivitas Pada Syafiqa Mom & Baby Kid's Spa Yohan Bakhtiar; Ahmad Athoillah Saifi; Abidatul Izzah; Toga Aldila Cinderatama; Ellya Nurfarida; Mujahid Wahyu; Hadi Rahmad
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 3 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i3.1237

Abstract

Fenomena bonus demografi di Jawa Timur ditandai dengan peningkatan angka kelahiran bayi dalam tiga tahun terakhir yang mendorong munculnya peluang usaha di bidang layanan kesehatan dan relaksasi anak, salah satunya baby spa. Penelitian ini bertujuan untuk mengoptimalkan aset tetap berwujud guna meningkatkan produktivitas layanan pada mitra tunggal, yaitu Syafiqa Mom and Baby Kid’s Spa, yang melayani anak usia 0–12 tahun. Metode pelaksanaan meliputi analisis kebutuhan, diskusi partisipatif dengan mitra, inventarisasi aset tetap, pendampingan penggunaan sarana, serta evaluasi kegiatan menggunakan observasi langsung dan wawancara. Hasil menunjukkan adanya peningkatan kapasitas layanan sebesar 35% setelah pengadaan Nebulizer Terapi Uap Pernafasan dan Premium Baby Swimming Pool, dengan rata-rata jumlah pelanggan bulanan naik dari 40 menjadi 54 orang. Selain itu, tingkat kepuasan pelanggan meningkat sebesar 25% berdasarkan kuesioner evaluasi. Temuan ini mengindikasikan bahwa optimalisasi aset tetap berwujud mampu meningkatkan kualitas layanan sekaligus pendapatan usaha, sehingga dapat memperkuat daya saing mitra dalam industri jasa baby spa.
Gold as a Systemic Safe Haven Amid Global Economic Uncertainty in G20 Countries Ahmad Saifi Athoillah Athoillah; Dwi Rahma Fitriani; Mutia Tsalitsa Alawia; Dion Yanuarmawan; Yohan Bakhtiar; Wiwik Mukholafatul Farida
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 07 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The escalation of global economic uncertainty driven by financial crises, geopolitical tensions, and monetary policy tightening has reignited debates regarding the role of gold as a value-preserving asset within the global financial system. Although prior studies have extensively examined gold as a hedging instrument and safe haven asset, empirical evidence concerning its ability to function as a systemic safe haven particularly under conditions of extreme risk, crisis regime dynamics, and cross-market interconnectedness remains limited and inconclusive, especially within G20 countries characterized by high levels of financial integration. This study aims to investigate whether gold serves as a systemic safe haven during periods of global economic uncertainty by emphasizing the dimensions of tail risk, crisis regimes, and risk transmission across financial markets. The study employs monthly panel data from G20 countries over the period 2000–2024 obtained from open-access databases, including global gold prices, the Global Economic Policy Uncertainty (GEPU) Index, the Volatility Index (VIX), global financial stress indicators, exchange rates, stock market indices, and government bond yields. To capture nonlinear relationships and extreme dependence structures, this research adopts advanced econometric approaches combining Markov-Switching Quantile Vector Autoregression and connectedness analysis. The empirical findings reveal that gold significantly functions as a systemic safe haven at the lower quantiles of financial market return distributions, particularly during periods of crisis and heightened uncertainty. Furthermore, gold tends to act as a shock absorber within cross-market connectedness networks, thereby contributing to the stability of financial systems across G20 countries. These findings enrich the existing literature by offering a systemic safe haven perspective and provide important policy implications for monetary authorities and foreign reserve managers in designing global financial resilience strategies.
Penerapan Aplikasi Kasir Sederhana Berbasis Visual Basic V6 pada UMKM Tembakau Mili Mukti Kota Kediri: Implementation of a Simple Cashier Application Based on Visual Basic V6 at the Mili Mukti Tobacco MSME in Kediri City Eti Putranti; Hadi Rahmad; Elmi Rakhma Aalin; Zulfa Khalida; Ahmad Saifi Athoillah
Jurnal Pengabdian pada Masyarakat Ilmu Pengetahuan dan Teknologi Terintegrasi Vol. 10 No. 1 (2025): December
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jindeks.v10i1.7669

Abstract

UMKM Tembakau Mili Mukti merupakan salah satu UMKM yang bergerak di bidang perdagangan jual beli tembakau linting yang belum melakukan pencatatan transaksi secara terkomputerisasi sehingga menyebabkan ketertinggalan teknologi dalam mengelola usaha yang dijalankan. UMKM Tembakau Mili Mukti tidak menyadari manfaat dari penggunaan teknologi, yaitu meningkatkan efisiensi operasional kegiatan usaha. Aplikasi kasir sederhana Visual Basic 6 dapat membantu memperlancar kegiatan operasional terutama transaksi penjualan. Adapun tujuan pendampingan penerapan aplikasi kasir sederhana untuk memberikan kemudahan pada mitra untuk menginput data transaksi penjualan dan mempermudah dalam menyusun laporan keuangan sederhana, sehingga data penjualan dan nilai laba yang dihasilkan lebih akurat. Pendampingan ini dimulai dari awal, koordinasi tim, koordinasi tim dan mitra, pendampingan aplikasi secara berkelanjutan selama tiga bulan. Mitra mendapatkan manfaat dari pendampingan yang dilakukan secara berkelanjutan, kemudahan dalam menggunakan aplikasi menjadikan mitra lebih mudah dalam mengkontrol usaha yang dijalankan. Omzet penjualan dapat terlihat lebih akurat dan laba yang dihasilkan sesuai dengan harapan mitra, terlihat dari kenaikan omzet dari bulan bulan Juni ke September sebesar 142,5%. Mitra dapat lebih mudah dalam melakukan penyusunan laporan keuangan sederhana terutama untuk laporan laba rugi, laporan perubahan ekuitas dan laporan posisi keuangan, dengan hasil evaluasi yang menunjukkan sebesar 75% peserta menyatakan mudah dalam menggunakan aplikasi dan 83% peserta menyatakan puas selama mendapatkan pendampingan.
FORCAS: A Least Squares-Based Forecasting Application for Business Sales Budgeting Yohan Bakhtiar; Abidatul Izzah; Ahmad Saifi Athoillah; Dion Yanuarmawan; Wiwik Mukholafatul Farida; Dwi Rahma Fitriani
Information Technology Education Journal Vol. 5, No. 1, February (2026)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/intec.v5i1.266

Abstract

Purpose – This study aims to develop FORCAS (Forecasting Comprehensive Application for Sales), a universal forecasting application based on the Least Squares method to support business sales budgeting.  Design – The research employed a system development approach consisting of problem analysis, system design, algorithm implementation, and application testing. The Least Squares method was used to generate sales forecasts, while system validation was conducted through black box testing. User experience and usability were evaluated using the System Usability Scale (SUS) and User Experience Questionnaire (UEQ).  Findings – The results show that FORCAS successfully generates accurate sales forecasts consistent with manual Least Squares calculations. Black box testing confirmed that all system functions operated correctly. Usability evaluation yielded a SUS score of 71, indicating a Grade C (acceptable usability), while UEQ results showed an Excellent rating across pragmatic and hedonic dimensions. Research implications – In conclusion, FORCAS provides a practical and replicable forecasting tool that can be applied across various business contexts. The application is particularly beneficial for small and medium enterprises (SMEs) and accounting education, offering an accessible solution for systematic sales budgeting. Future development may include the integration of advanced forecasting models such as ARIMA and machine learning-based methods.  Originality – However, most existing forecasting systems are designed for specific cases and lack flexibility for broader business applications. This study develops FORCAS as a universal forecasting application to address this limitation.