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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Eksos LPPM Jurnal ASPIKOM AJMC (Asian Journal of Media and Communication) Jurnal Abdimas Madani dan Lestari (JAMALI) Coverage: Journal of Strategic Communication Komunika: Jurnal Ilmu Komunikasi Jurnal Ilmiah Multimedia & Komunikasi Communications in Humanities and Social Sciences Mediator: Jurnal Komunikasi AJMC (Asian Journal of Media and Communication) Jurnal Mahasiswa Komunikasi Cantrik Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Subhan Afifi
Program Studi Ilmu Komunikasi, Universitas Islam Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Perilaku Pencarian Informasi Covid 19 dan Implikasinya pada Strategi Komunikasi Puji Rianto; Subhan Afifi; Puji Hariyanti
Komunika: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2023): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v10i1.10216

Abstract

The Covid 19 pandemic that entered Indonesia since the end of 2019 or early 2020 has decreased significantly from the number of sufferers. In this regard, the crisis provides many lessons for the community and policy makers. One of the important lessons is how people seek information and how government communication policies are formulated. This research was conducted to examine the behavior of people seeking information during the Covid 19 Pandemic, and how this has implications for communication policies. The research was conducted using mixed methods. Quantitative research is conducted through online surveys and big data analysis, while qualitative research is conducted through focus group discussions. The results showed that the media used by the public to obtain information was very diverse. Social media is the most widely used. But unfortunately, the level of trust in information from social media is very low. Television is the most trusted medium. Communication strategies should be based on people's behavior in seeking information so that crisis communication regarding Covid 19 can be carried out properly
Adaptation of Multi-platform Broadcasting Management in the Disruption Era: A Case Study of Private Television in Indonesia Anggi Arifudin Setiadi; Subhan Afifi; Basuki Agus Suparno
Asian Journal of Media and Communication Vol. 5 No. 2 (2021): Volume 5, Number 2, 2021
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol5.iss2.art5

Abstract

The disruption era is characterized by massive, rapid and unpatterned changes, causing uncertainty, unclear direction and complex relationships between factors driving the change. This epoch is accelerated by the massive use of digital technology with several main characteristics, such as the increasing importance of artificial intelligence, the internet of things, virtual reality, and three-dimensional printing machines. Such rapid changes require private television managers to adapt broadcasting practices to capture opportunities and anticipate threats. Taking a case study of private television in Indonesia, this article explores how multiplatform broadcast media adjust to such rapid changes. Applying the value chain concept as a theoretical framework, this study investigates five essential aspects of the broadcast production chain: content creation, packaging, scheduling, distribution platform, and user interface. The research method was descriptive qualitative with in-depth interviews, observations, and documentation studies as the primary data collection methods. This study shows that the packaging aspect is a new strategy in multiplatform broadcasting management by determining the target audience of a packaged program. The user interface strategy using multiple platforms allows the interaction with the audience. The broadcasting work management system using Trello enables television workers to work anywhere without coming to the office. Flexibility and time efficiency are applied in broadcasting work management. At the same time, the target market of the millennial generation who rarely watches television but watches YouTube broadcasts is responded by designing programs and channels that are more suited to the millennial character. Keywords: Multiplatform broadcasting management, disruption era, broadcasting value chain, private television 
Analisis Peran dan Fungsi Public Relations di Lembaga Pendidikan Islam Pasha Syahritsa Maulana; Subhan Afifi
Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 2 (2021): Volume 1, No. 2, November, 2021
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol1.iss2.art7

Abstract

Islamic Education Institutions are places where the educational process takes place with the aim of changing individual behavior in a better direction through interaction with the surrounding environment, based on Islamic values. In addition to carrying out the teaching and learning process, the Islamic Education Institute manages public relations activities in the form of communication management with the internal public and external public. This study aims to determine the role and function of public relations in Islamic Educational Institutions. The research method used is a case study which is one type of qualitative research method with an interpretive paradigm. The case study was conducted at SDIT in Sleman, Yogyakarta Special Region. The results of this study indicate that schools carry out the roles and functions of public relations management in the form of internal relations and external relations. Internal relations are carried out in various employee relations programs such as providing work motivation and achievement, education and training, as well as special events that strengthen the intimacy of teachers and employees. External relations are run through community relations and government relations programs. Community relations are carried out by establishing good relations with the surrounding community, while government relations are carried out with district government agencies, especially the Education Service.Keywords: public relations, Islamic educational institution, Islamic primary school
Analisis Strategi Komunikasi Krisis Klinik Kesehatan Gigi di Masa Pandemi COVID-19 Salsabilla Arum Puspitasari; Subhan Afifi
Jurnal Mahasiswa Komunikasi Cantrik Vol. 2 No. 1 (2022): Volume 2, No. 1, May, 2022
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol2.iss1.art6

Abstract

The dental health clinic is one of the institutions experiencing a crisis during the COVID-19 Pandemic. People who are worried about contracting COVID-19 refrain from visiting various health service institutions, including the Dental Health Clinic, which is considered a source of transmission because it is related to the mouth and teeth. This has an impact on decreasing the number of patients and affecting the existence of the business. This study aims to analyze the crisis communication strategy of a Dental Health Clinic in Banjarmasin during the COVID-19 Pandemic. The method used in this research is the case study method as part of descriptive qualitative research. Data collection techniques used in-depth interviews, observation and document analysis. The results showed that although the Dental Health Clinic, which was the object of the study, did not have a special Public Relations, it had carried out the role and function of Public Relations in crisis communication. The crisis communication strategy is implemented in a planned and systematic manner in 3 crisis phases: Pre-crisis, crisis and Post-crisis. Clinic Management Accommodative Strategy with Rectification as a crisis communication strategy tactic during the COVID-19 Pandemic. The use of direct communication demonstrates this through the spokesperson and optimization of the use of social media to convey information and education to the public. This research provides academic and practical contributions related to Crisis Communication Strategies in the world of health and enriches the scientific treasures of Health Communication in Indonesia.   
Pengaruh Komunikasi Persuasif dan Personal Branding Celebrity Endorser terhadap Kesadaran Vaksinasi Covid-19 (Analisis Structural Equation Modeling Partial Least Squares) Naura Fika Azmi Nabilla; Subhan Afifi
Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 1 (2023): Volume 3, No. 1, May, 2023
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol3.iss1.art5

Abstract

This research aims to examine the influence of Persuasive Communication and Celebrity Endorser's Personal Branding on the Covid-19 Vaccination Awareness using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis method. The results of the study demonstrate good convergent validity, as indicated by Outer Loading (>0.7) and Average Variance Extracted (AVE) (>0.5), which meet the criteria. Discriminant validity is also confirmed, as each indicator shows favorable correlations according to the Cross Loading values. Additionally, the Fornell Larcker Criterion (HTMT) values indicate high correlations among all constructs. Reliability tests reveal that all constructs exhibit satisfactory reliability, surpassing the criteria with Cronbach's Alpha and Composite Reliability values (>0.7) for each construct. The structural model analysis yields an R-Square value of 42.8%, suggesting that Persuasive Communication and Celebrity Endorser's Personal Branding have a weak influence on Covid-19 Vaccination Awareness. The remaining portion (57.2%) is influenced by factors beyond the scope of this study. The hypothesis testing results indicate a significant impact of Persuasive Communication and Personal Branding on the level of Covid-19 Vaccination Awareness. Path Coefficients demonstrate a positive relationship between Persuasive Communication, Personal Branding, and Covid-19 Vaccination Awareness, with T-Statistic values exceeding 1.96. Persuasive Communication significantly plays a positive role (β = 0.293, p < 0.05), as does Personal Branding (β = 0.397, p < 0.05). This research contributes academically and practically to the utilization of Celebrity Endorsers for public communication strategies in health campaigns.
Analisis Strategi Kreatif Konten Promosi Usaha Foodies Melalui Media Sosial Instagram Muhammad Atha Ramaputra; Subhan Afifi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 5, No 2: Desember 2021
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v5i2.145

Abstract

Berkembangnya promosi industri kuliner di media sosial telah memunculkan banyak profesi kreatif baru yang sebelumnya tidak begitu dikenal, seperti Food Blogger, Food Vlogger, Food Stylist, Food Photographer dan Foodies. Foodies merupakan sebutan bagi orang yang aktif membuat ulasan tentang dunia kuliner dalam bentuk tulisan, foto, atau video dipublikasikan di media sosial. Penelitian ini bertujuan untuk menganalisis strategi kreatif konten promosi usaha Foodies di media sosial instagram. Kerangka konseptual yang digunakan diantaranya adalah konsep tentang strategi kreatif konten promosi, endorsement dan edukasi publik berbasis budaya lokal di media sosial. Penelitian ini menggunakan paradigma konstruktivisme dengan metode studi kasus (case study) pada usaha Foodies @BroSisPKU di kota Pekanbaru, Riau. Teknik pengumpulan data menggunakan wawancara mendalam kepada informan dan observasi aktivitas komunikasi pemasaran. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan verifikasi-penarikan kesimpulan, Hasil penelitian menunjukkan strategi kreatif konten promosi usaha Foodies @BroSisPKU dimulai dari proses perencanaan, implementasi dan evaluasi. Proses perencanaan terdiri dari creative brief, pengembangan ide kreatif dan pemilihan platform Media Sosial. Strategi kreatif konten promosi yang diimplementasikan adalah pengembangan konten  endorsement dan entertainment, edukasi publik dengan konten budaya lokal dan mengembangkan konten human interest. Keberadaan tim kreatif yang solid dengan sistem perencanaan dan eksekusi program promosi yang baik menjadi faktor pendukung keberhasilan strategi. Selain itu kredibilitas dan reputasi brand yang baik serta fasilitas produksi konten media sosial yang cukup lengkap menjadi faktor pendukung keberhasilan.  Di sisi lain, munculnya kompetitor usaha sejenis bidang Foodies dan situasi Pandemi Covid-19, menjadi tantangan tersendiri dalam implementasi strategi kreatif konten promosi tersebut.
Enhancing public information quality during the Covid-19 pandemic: A cyber public relations strategy on local government initiatives Nihayah, Silvia Salma Ainun; Afifi, Subhan
Communications in Humanities and Social Sciences Vol. 3 No. 2 (2023): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.3.2.2023.61

Abstract

The Covid-19 pandemic has induced widespread fear, emphasizing the imperative for high-quality public information dissemination to alleviate societal anxiety. This research examined the Cyber Public Relations (Cyber PR) strategies implemented by the Communication and Informatics Office or Dinas Komunikasi dan Informatika (Diskominfo) of Jepara Regency in disseminating quality public information during the ongoing pandemic. Utilizing a qualitative case study methodology, the study focused on the efforts of Diskominfo Jepara to enhance public information quality, specifically related to Covid-19 data updates, health protocol campaigns, and the Covid-19 vaccination campaign. Data collection involved in-depth interviews, observations, and documentation. The analysis employed the Cyber PR framework, assessing dimensions such as strategic, integrated, targeted, and measurable, alongside indicators like intrinsic, contextual, representational, and accessibility for scrutinizing public information quality. Findings revealed some key elements in Diskominfo Jepara's Cyber PR strategies, including the establishment of a comprehensive digital media center, active engagement with media outlets, collaborations with influencers, and the utilization of Key Opinion Leaders (KOLs). These strategies have been intricately developed based on situational analysis and predefined communication objectives. The research contributes significantly to the academic literature on Cyber PR in local government contexts, providing nuanced insights and enriching the reference landscape.
“Capturing The Watchdog”: How Regional Budget Weaken The Role of Local Media? Rianto, Puji; Maharani, Shinta; Gelgel, Ni Made Ras Amanda; Wahyudi, Risky; Afifi, Subhan
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2145

Abstract

The political economy perspective suggests that the organization and financing of mass media influence media content. This research examines how the regional revenue and expenditure budget (APBD) financing has affected (the quality of) content and public communication. The study was conducted in Yogyakarta and Bali. This study uses qualitative methods. Data is collected through in-depth interviews and observations of the news. In-depth interviews were conducted with journalists, academics, and media analysts in Yogyakarta and Bali. This research found that the APBD significantly contributes as the revenue source of local media, particularly during the COVID-19 pandemic. Some media outlets even exhibit high dependency on APBD, as indicated by the sum of APBD they received. This has weakened the role of local media as a watchdog for local government while also creating a crisis for local public communication. Public communication today is predominantly filled with news emphasizing publicity rather than critical and investigative coverage of local issues. As a result, efforts to create an informed society as a prerequisite for democracy would be difficult to realize. The community’s involvement in local democracy is greatly defined by the quality of information they receive.
Exploring user satisfaction in digital healthcare: The role of doctor-patient communication, service quality, and user experience on Halodoc's online medical platform (a PLS-SEM Analysis) Wijaya, Sifa Sahdani; Afifi, Subhan
Communications in Humanities and Social Sciences Vol. 4 No. 2 (2024): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.4.2.2024.83

Abstract

The integration of digital technology into healthcare services, particularly through telemedicine, has greatly improved user convenience and accessibility. This study examines the influence of effective communication and service quality on user satisfaction with the Halodoc application, with user experience evaluated as a potential moderating factor. Adopting a quantitative research approach, data were gathered via an online survey of 184 purposively selected respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that effective communication does not significantly impact user satisfaction directly, whereas service quality has a strong and positive effect. Moreover, user experience independently enhances user satisfaction but does not significantly moderate the relationships between effective communication, service quality, and user satisfaction. This study contributes to the academic field of health communication by providing valuable insights into factors shaping user satisfaction within telemedicine platforms. From a managerial perspective, the results underscore the necessity of ongoing innovation in service delivery. Additionally, they emphasize the importance of enhancing the responsiveness and professional competence of healthcare providers through structured training programs to better meet user needs and expectations.
Pengembangan Komunikasi Pembelajaran dalam Penguatan Pendidikan Berbasis Tauhid : Indonesia Afifi, Subhan; Wijaya, Hariz Enggar
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 07, Issue 01, Maret 2025
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol7.iss1.art1

Abstract

This article describes a community service initiative aimed at developing learning communication competencies for early childhood and elementary school teachers in the context of strengthening tauhid-based education. The partners in this community service are Raudhatul Athfal (RA) and Sekolah Dasar Islam Terpadu (SDIT) Darussalam Selokerto, which operate under the auspices of the Darussalam Selokerto Foundation. RA and SDIT Darussalam Selokerto have a vision to educate a generation that is monotheistic, intelligent, and morally upright. Since their establishment, these schools have emphasized the importance of Islamic values education and the integration of these values into both religious and general subjects. However, there is a need for further development of teachers' communication competencies and a deeper understanding of the tauhid-based education concept. Based on the analysis of the partners' problems and needs, this community service activity was designed using a participatory empowerment method, consisting of a series of workshops and mentoring sessions with the following sub-themes: (1) The Urgency of Tauhid-Based Education and Exploration of Teachers' Perceptions, (2) The Concept of Tauhid-Based Education, (3) Learning Communication in Tauhid-Based Education, (4) Integration of Tauhid into the School Curriculum, (5) The Role of Teachers in Tauhid-Based Education, and (6) The Tauhid Curriculum for Educators. Post-activity evaluations indicated that participants perceived the program to have a positive impact on their knowledge and understanding of learning communication and the implementation of tauhid-based education.
Co-Authors Agung Prabowo Anggi Arifudin Setiadi Arif Herfianto Arif Wibawa Bambang Gustiawan Bambang Sumintono Basuki Agus Suparno Basuki Agus Suparno Basuki Agus Suparno Basuki Agus Suparno Basuki Agus Suparno Basuki Agus Suparno Budi Setiawan Christina Rochayanti Clariza Orivia Ghaisani Fairiza Insani Zatika Hanif Suryo Nugroho Hariz Enggar Wijaya Hesti Dwi Saraswati Hilman Syahrul Yuzi Hiromi Kyuna Intan Ferazia Irwan Nuryana Kurniawan Kurnia Arofah Linggo Widiantoro M. Edy Susilo Maulidina Atikah Rachmawati Meidy Triansyah Putra Muhammad Atha Ramaputra Muhammad Edy Susilo Muhammad Edy Susilo Muhammad Edy Susilo Naura Fika Azmi Nabilla Ni Made Ras Amanda Gelgel Nihayah, Silvia Salma Ainun Noor Akhmad Setiawan Oka Al Majid Pasha Syahritsa Maulana Prayudi Prayudi Puji Hariyanti Puji Rianto Rahma Wulandari Reny Triwardani Sakti Dwi Jaya Salsabilla Arum Puspitasari Senja Yustitia Senja Yustitia, Senja Shinta Maharani Sigit Tripambudi Siti Fatonah Siti Fatonah Swastika Ajeng Dewanti Wahyudi, Risky Wijaya, Sifa Sahdani Winny Aisyah Amini Yenni Sri Utami Yenni Sri Utami