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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Eksos LPPM Jurnal ASPIKOM AJMC (Asian Journal of Media and Communication) Jurnal Abdimas Madani dan Lestari (JAMALI) Coverage: Journal of Strategic Communication Komunika: Jurnal Ilmu Komunikasi Jurnal Ilmiah Multimedia & Komunikasi Communications in Humanities and Social Sciences Mediator: Jurnal Komunikasi AJMC (Asian Journal of Media and Communication) Jurnal Mahasiswa Komunikasi Cantrik Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Subhan Afifi
Program Studi Ilmu Komunikasi, Universitas Islam Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Model Bisnis Penyiaran Televisi Digital di Indonesia Arif Wibawa; Subhan Afifi; Agung Prabowo
Jurnal Ilmu Komunikasi Vol 8, No 2 (2010)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v8i2.74

Abstract

Migrasi penyiaran televisi analog ke teknologi penyiaran televisi digital membawa perubahan yang radikal dalam industri penyiaran. Konvergensi media dalam penyiaran televisi digital menjadi semakin tajam dan intensif. Konvergensi media ini mengakibatkan berkembangnya model bisnis yang sama sekali baru. Model bisnis penyiaran televisi digital yang baru perlu diantisipasi sejak dini dengan studi yang mendalam mengenai banyak hal yang terkait dengan industri penyiaran. Implikasi sosial, ekonomi, politik bahkan budaya sangat besar dalam model bisnis yang baru ini. Penelitian ini menggunakan pendekatan sosio-technical dalam mencermati perkembangan baru ini. Pendekatansosio-technical melihat interrelasi antara ketiga subsistem sekaligus yaitu subsistem teknologi (berupa infrastruktur, pelayanan, aplikasi) subsistem sosial (pasar, pelanggan dan industri) dan susbsistem lingkungan yang berupa regulasi, kebijakan dan masyarakat. Dalam memperoleh data penelitian ini menggunakan teknik:konsultasi, focus group discusion, kuesioner dan studi kebijakan. Hasil penelitian ini menemukan bahwa model bisnis hrs mempertimbangkan daya dukung ekonomi masyarakat lokal yang pada gilirannya akan berpengaruh pada iklan sebagai sumber daya hidup stasiun televisi. Sementara itu untuk TVRI, dibutuhkan model bisnis tersendiri yang mampu mengembangkan TVRI sebagai stasiun televisi yang mampu memberi jawaban bagi kebutuhan penonton akan televisi. TVRI juga dapat sebagai Multiplekser dengan catatan, TVRI juga harus bersedia menampung televisi komunitas yang berjangkauan terbatas.
Corporate social performance: An analysis of corporate social responsibility implementation in the electrical energy industry Budi Setiawan; Basuki Agus Suparno; Subhan Afifi
Communications in Humanities and Social Sciences Vol. 1 No. 2 (2021): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.708 KB) | DOI: 10.21924/chss.1.2.2021.19

Abstract

Corporate Social Responsibility (CSR) is a corporate concern for the economy, society, and environment. CSR activities reflect the company's social performance (CSP), using productivity, profits, employee welfare, and product quality measurement. This research is a case study of implementing a CSR program with a CSP approach at PT. Pembangkitan Jawa Bali (PJB). It aims to describe and analyze the implementation of PJB's CSR to assess its social performance. Theoretically, this research used the concept of Corporate Social Performance, which explained the principles of corporate social responsibility, and corporate social behavior. This study used a qualitative descriptive method with in-depth interviews to analyze data collection documents. The study results showed that the implementation of PJB's social responsibility programs was focused on Community Involvement and Development (CID) by implementing four main pillars of the program, namely: PJB Smart Innovation, PJB Green Innovation, PJB Superior, and PJB Cares. CSR programs were implemented based on the company's social mapping, including four circular areas related to the community's needs. Overall, the implementation of CSR based on the Corporate Social Performance model at PT PJB positively impacted society socially, economically, and environmentally. At the same time, it also positively impacted the company by increasing its business performance.
Communication ethics in the book of Adabul Mufrad by Imam Al-Bukhari Subhan Afifi; Noor Akhmad Setiawan
Communications in Humanities and Social Sciences Vol. 1 No. 2 (2021): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.628 KB) | DOI: 10.21924/chss.1.2.2021.20

Abstract

This paper aims to explore the notion of communication ethics in the Book of Adabul Mufrad by Imam Al-Bukhari. This study used an interpretive paradigm of qualitative text analysis methods by making Hadith as the text to be analyzed. The units of analysis are the texts of Hadith, which were examined closely for the patterns, models, and communication issues contained in them. The selection criteria for the Hadith selected for analysis included: Ethics regarding the communication process, including an explanation of Ethics in speech, and containing specific prohibitions in the communication process. Based on these criteria, 20 hadiths to be analyzed were selected. The results showed four patterns of ethical communication relationships in 20 hadiths chosen in the book of Adabul Mufrad by Imam Al-Bukhari, namely: (1) Relationships with fellow humans in general, (2) Parent-Child Relations, (3) Relationships with neighbors; and (4) Master-Servant Relationship. Furthermore, communication ethics in all forms of relationships showed five communication ethics patterns: (1) monotheism communication, (2) advice communication, (3) compassion communication, (4) communication without discrimination, and (5) communication without insulting. This paper highlights the ethics of Islamic communication as the ethical basis for the communication process in various human communication contexts. The ethical principles of Islamic communication open the entry of missing behavioral aspects of communication-based on religious values. This paper also provides the necessary theoretical framework for including religiosity and divine guidance in communication ethics.
Intergeneration Comparison of the Spread Pattern of Hoax Muhammad Edy Susilo; Senja Yustitia; Subhan Afifi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.533

Abstract

Social media is one of the fields for spreading hoaxes or fake news. This study compared the spread patterns of hoax between Generation X and Generation Z. This study used McPrenski's Generation Theory and the concepts of DeFleur and Ball-Rokeach regarding social categories theory. A survey was conducted in Sleman Regency, Yogyakarta province, and the sample size was 240. The research was held before the Indonesia General Election2019 due to the high spread of political hoaxes. The hypothesis was tested using the T-test formula. The results showed that there were differences in hoax distribution patterns between both generations. Generation X looked more active in spreading hoax compared to Generation Z. This finding confirmed the Generation Theory and the terminology of digital immigrants and digital natives. The findings can be considered positive since Generation Z, which will be more active in the future, seemed less interested in hoaxes and tended to be more digitally literate. The digital literacy movement should consider the specificities of each target group because each group has different characteristics.
Adaptation of Multi-platform Broadcasting Management in the Disruption Era: A Case Study of Private Television in Indonesia Anggi Arifudin Setiadi; Subhan Afifi; Basuki Agus Suparno
Asian Journal of Media and Communication Vol. 5 No. 2 (2021): Volume 5, Number 2, 2021
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol5.iss2.art5

Abstract

The disruption era is characterized by massive, rapid and unpatterned changes, causing uncertainty, unclear direction and complex relationships between factors driving the change. This epoch is accelerated by the massive use of digital technology with several main characteristics, such as the increasing importance of artificial intelligence, the internet of things, virtual reality, and three-dimensional printing machines. Such rapid changes require private television managers to adapt broadcasting practices to capture opportunities and anticipate threats. Taking a case study of private television in Indonesia, this article explores how multiplatform broadcast media adjust to such rapid changes. Applying the value chain concept as a theoretical framework, this study investigates five essential aspects of the broadcast production chain: content creation, packaging, scheduling, distribution platform, and user interface. The research method was descriptive qualitative with in-depth interviews, observations, and documentation studies as the primary data collection methods. This study shows that the packaging aspect is a new strategy in multiplatform broadcasting management by determining the target audience of a packaged program. The user interface strategy using multiple platforms allows the interaction with the audience. The broadcasting work management system using Trello enables television workers to work anywhere without coming to the office. Flexibility and time efficiency are applied in broadcasting work management. At the same time, the target market of the millennial generation who rarely watches television but watches YouTube broadcasts is responded by designing programs and channels that are more suited to the millennial character. Keywords: Multiplatform broadcasting management, disruption era, broadcasting value chain, private television 
Strategi Komunikasi Pemasaran Pariwisata di Masa Pandemi Covid-19 Hesti Dwi Saraswati; Subhan Afifi
CoverAge: Journal of Strategic Communication Vol 12 No 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v12i2.2743

Abstract

Pandemi Covid-19 memberikan dampak yang sangat signifikan terhadap industri pariwisata. Menarik untuk mengkaji bagaimana pemerintah daerah mengembangkan strategi komunikasi pemasaran di masa krisis, untuk memulihkan sektor pariwisata di era new normal. Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis strategi komunikasi pemasaran pariwisata di masa Pandemi Covid-19 yang dilaksanakan oleh Dinas Pariwisata dan Kebudayaan, Kabupaten Majalengka. Penelitian ini menggunakan paradigma interpretif dengan pendektan deskriptif kualitatif dan studi kasus sebagai metodenya. Data dikumpulkan melalui wawancara mendalam kepada para narasumber yang berkompeten dengan perencanaan dan implementasi strategi komunikasi pemasaran pariwisata. Selain itu, data dikumpulkan melalui observasi dan analisis dokumen terkait. Hasil penelitian menunjukan bahwa strategi komunikasi pemasaran pariwisata di masa pandemi Covid-19 yang dilakukan oleh Dinas Pariwisata dan Kebudayaan, Kabupaten Majalengka, mengacu pada aktivitas komunikasi pemasaran yang menggabungkan konsep bauran pemasaran pariwisata (tourism marketing mix) dan konsep bauran promosi (promotion mix). Pelaksanaan komunikasi pemasaran pariwisata Majalengka menggunakan konsep bauran promosi yang terdiri dari advertising, personal selling, public relations, sales promotion dan pemanfaatan media sosial. Studi ini memberikan kontribusi akademik berupa tambahan referensi terkait komunikasi pemasaran di masa krisis dengan konteks pariwisata lokal.
The implementation of digital marketing communication strategy in cultural tourism: a case study in Yogyakarta Clariza Orivia Ghaisani; Subhan Afifi
The Indonesian Journal of Communication Studies Vol 15, No 1 (2022): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v15i1.6095

Abstract

Cultural tourism is one category that attracts local and foreign tourists. Various previous studies have shown that digital marketing communication media plays an essential role in influencing tourist interest in visiting tourist destinations. This study aims to analyze the implementation of digital marketing communication strategies in marketing cultural tourism with a case study of cultural tourism destinations in Yogyakarta. This study uses a case study method with indepth interviews and field observations as data collection methods. The collected data were analyzed using thematic analysis and SWOT analysis. The results showed that managers of cultural tourism destinations optimize social media such as Facebook and Instagram for promotion. Whatsapp and email are also used for more personal communication with customers. The company's systematic digital marketing communications planning system supports solid work teams and produces original content. In addition, the extensive national and international marketing network and stable institutional position, because it is a stateowned company, are the advantages of this company. The increasing public interest at home and abroad for travel, the reduced Covid-19 pandemic, and the availability of various digital promotional media are opportunities for this company. However, the technical competence of staff in managing digital marketing media still needs to be improved. In addition, the digital content production and distribution scheduling system has not been implemented strictly and consistently. The quantity and quality of digital media content are also still limited. In addition, this cultural tourism object has several external challenges, such as the emergence of various new tourist objects in Yogyakarta, which are more aggressively promoted through digital media, and the possibility of a re-emergence of the Covid-19 pandemic or other natural disasters. This paper contributes to the literature on digital marketing communications by focusing on its implementation in the context of cultural tourism.
Volcanic crisis communication: The case of the Mt. Merapi eruption emergency response Arif Herfianto; Basuki Agus Suparno; Subhan Afifi
Communications in Humanities and Social Sciences Vol. 2 No. 2 (2022): CHSS
Publisher : Komunitas Ilmuwan dan Profesional Muslim Indonesia (KIPMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21924/chss.2.2.2022.38

Abstract

This study aims to explore the local government's implementation of volcanic crisis communication during the emergency response to the eruption of Mount Merapi in Sleman, Yogyakarta, Indonesia. This research used a case study method with a qualitative-descriptive approach and data were collected through interviews, field observations, and documentation. The results of study showed that the implementation of volcanic crisis communication can be explained in terms of information sources, message production and distribution, communication channels, and the affordability and speed of information. During the emergency response period, the Regional Disaster Management Agency has implemented a volcano crisis communication model based on the established standard operating procedures; however, several field findings showed a number of weaknesses in its implementation, such as in the flow of information and communication, which was still very bureaucratic and inflexible, and the lack of complete and fast information. On the other hand, the community has a more straightforward and flexible communication and information system to meet their own information needs regarding the Mount Merapi Eruption disaster. The communication pattern is supported by local wisdom and the role of religious and community leaders who are still believed to be credible sources of information. Communities have also succeeded in establishing independent communication channels to share disaster information by leveraging social networks and traditional media. This research provides an academic and practical contribution to develop the volcanic crisis communication studies in Indonesia.
Implementasi Organizational Social Responsibility dalam Membangun Citra BPJS Kesehatan Bengkulu Meidy Triansyah Putra; Subhan Afifi
Jurnal Ilmiah Multimedia dan Komunikasi Jurnal Ilmiah Multimedia dan Komunikasi Vol. 7 No. 2, Bulan Desember 2022
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v7i2.196

Abstract

Implementation of the Organizational Social Responsibility (OSR) Program positively impacts the community and supports an increase in the organization's image or reputation. This study examines the implementation of the OSR of BPJS Kesehatan Bengkulu, including inhibiting and supporting factors in its implementation. BPJS Kesehatan is Healthcare and Social Security Agency in Indonesia. This qualitative descriptive study uses a case study method that collects data through in-depth interviews and observation. The research results were analyzed by thematic analysis to produce specific patterns and themes in implementing the OSR program. The research finding shows that the OSR program implementation started with planning, performance, and evaluation. The OSR programs are accepted well by the community, which will contribute to improving the image of  BPJS Kesehatan Bengkulu.
Pengembangan Instrumen Penelitian The Qur’anic Verbal Communication Index (QVCI) Menggunakan Pemodelan Rasch Subhan Afifi; Irwan Nuryana Kurniawan; Bambang Sumintono
Jurnal Ilmu Komunikasi Vol 21, No 1 (2023): April 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i1.8688

Abstract

Penelitian ini menekankan pentingnya eksplorasi prinsip-prinsip komunikasi dalam perspektif Islam untukmemperkaya teori-teori komunikasi. Tujuan penelitian adalah untuk mengembangkan dan memvalidasiinstrumen penelitian yang dinamakan Indeks Komunikasi Verbal Qur’ani (Qur’anic Verbal CommunicationIndex/QVCI). Instrumen ini dapat digunakan untuk mengukur kualitas praktik komunikasi verbal berdasarkannilai-nilai yang ada dalam Al-Qur’an. Item pengukuran QVCI didasarkan pada ragam komunikasi verbalyang disebutkan dalam Al-Qur’an, seperti Qaulan Sadidan, Qaulan Ma’rufan, Qaulan Masyuran, QaulanKariman, Qaulan Balighan, dan Qaulan Layyinan. Pengembangan instrumen penelitian menggunakanmetode pemodelan Rasch dan melalui beberapa tahapan, termasuk validasi pakar yang menggunakanmetode Many Facet Rasch Model (MFRM) dan pengujian reliabilitas-validitas melalui metode pengujianRasch Rating Scale Model (RSM). Penelitian ini menyajikan modifikasi dan perbaikan yang dilakukan padainstrumen QVCI setelah tiga uji coba menggunakan pemodelan Rasch. Hasil pengujian validitas menunjukkanbahwa instrumen penelitian QVCI bersifat unidimensional, dan sebagian besar item menunjukkan kualitaspengukuran yang memuaskan. Penelitian ini memberikan kontribusi pada kajian Komunikasi Islam denganmengembangkan instrumen penelitian yang bersumber dari ragam komunikasi verbal dalam Al-Qur’an.
Co-Authors Agung Prabowo Anggi Arifudin Setiadi Arif Herfianto Arif Wibawa Bambang Gustiawan Bambang Sumintono Bambang Sumintono Basuki Agus Suparno Basuki Agus Suparno Basuki Agus Suparno Basuki Agus Suparno Basuki Agus Suparno Basuki Agus Suparno Budi Setiawan Christina Rochayanti Clariza Orivia Ghaisani Fairiza Insani Zatika Hanif Suryo Nugroho Hariz Enggar Wijaya Hesti Dwi Saraswati Hilman Syahrul Yuzi Hiromi Kyuna Intan Ferazia Irwan Nuryana Kurniawan Kurnia Arofah Linggo Widiantoro M. Edy Susilo Maulidina Atikah Rachmawati Meidy Triansyah Putra Muhammad Atha Ramaputra Muhammad Edy Susilo Muhammad Edy Susilo Muhammad Edy Susilo Naura Fika Azmi Nabilla Ni Made Ras Amanda Gelgel Nihayah, Silvia Salma Ainun Noor Akhmad Setiawan Oka Al Majid Pasha Syahritsa Maulana Prayudi Prayudi Puji Hariyanti Puji Rianto Rahma Wulandari Reny Triwardani Sakti Dwi Jaya Salsabilla Arum Puspitasari Senja Yustitia Senja Yustitia, Senja Shinta Maharani Sigit Tripambudi Siti Fatonah Siti Fatonah Swastika Ajeng Dewanti Wahyudi, Risky Wijaya, Sifa Sahdani Winny Aisyah Amini Yenni Sri Utami Yenni Sri Utami