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All Journal Jurnal Ilmu Manajemen (JIM) Eco-Entrepreneur Studia Economica: Jurnal Ekonomi Islam JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management BIMA : Journal of Business and Innovation Management Dinamis: Jurnal Pengabdian Kepada Masyarakat
Ali, Mohammad Haidar
Universitas Hasyim Asy'ari, Jombang, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
STRATEGI BRAND EXPERIENCE UNTUK MEMENANGKAN PERSAINGAN DAN MENINGKATKAN LOYALITAS PELANGGAN PADA KEDAI KOPI ALADEEN COFFEE Mohammad Haidar Ali; M. Adi Trisna Wahyudi; Kusnul Ciptanila Yuni K
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11329

Abstract

Marketing is an activity that is very important and must be carried out by entrepreneurs in running their business in order to sustain their business, so that they can ignore competition and increase customer loyalty. Aladeen Coffee is one of the coffee shops in Jombang that wants to win the competition and increase customer loyalty in its new location by implementing a Brand Experience strategy that provides experience is more than just enjoying a coffee or other menu to the customer. This study used a qualitative descriptive method, using primary data sources obtained from four informants, namely the owner and three loyal customers of Aladeen Coffee through passive participatory observation, structured interviews, and documentation. The data analysis technique in this study uses data reduction, data presentation, and drawing conclusions. The results of this study are expected to contribute ideas to business people and further research.
STRATEGI BRAND EXPERIENCE UNTUK MEMENANGKAN PERSAINGAN DAN MENINGKATKAN LOYALITAS PELANGGAN PADA KEDAI KOPI ALADEEN COFFEE Ali, Mohammad Haidar; Wahyudi, M. Adi Trisna; Yuni K, Kusnul Ciptanila
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11329

Abstract

Marketing is an activity that is very important and must be carried out by entrepreneurs in running their business in order to sustain their business, so that they can ignore competition and increase customer loyalty. Aladeen Coffee is one of the coffee shops in Jombang that wants to win the competition and increase customer loyalty in its new location by implementing a Brand Experience strategy that provides experience is more than just enjoying a coffee or other menu to the customer. This study used a qualitative descriptive method, using primary data sources obtained from four informants, namely the owner and three loyal customers of Aladeen Coffee through passive participatory observation, structured interviews, and documentation. The data analysis technique in this study uses data reduction, data presentation, and drawing conclusions. The results of this study are expected to contribute ideas to business people and further research.
Co-Authors Anik Lestari Andjarwati Ardiana, Meta Choirun Nisful Laili Dardiri, Masyhudan Darmadi Hidayat, Nurul Hidayati, Athi’ Imam Sopingi Jannah, Alfina Nur Kusnul Ciptanila Yuni K Laili, Choirun Nisful Lik Anah Lik Anah Lilis Sugi Rahayu Ningsih M. Adi Trisna Wahyudi Mahfudiyanto Muhammad Syarif Musfiroh, Anita Ningsih, Lilis Sugi Rahayu Nurita Andriani Sanaji, Sanaji Santoso*, Rohmad Prio Santoso, Rohmad Prio Sa’adah, Nurul Khoiriyatis Thahirrah, Nadia Nur Wahyudi, M. Adi Trisna Wahyudi, M. Adi Trisna