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All Journal Diponegoro Journal of Management Stability: Journal of Management and Business Jurnal Masyarakat Merdeka (JMM) SOLUSI Jurnal Manajemen dan Profesional JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Postgraduate Management Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal REKOMEN (Riset Ekonomi Manajemen) Pusat Publikasi Ilmu Manajemen Akuntansi dan Ekonomi Pajak: Perspektif Global Green Economics Review Dinamis: Jurnal Pengabdian Kepada Masyarakat JIMEK
Noventia Karina Putri
Universitas PGRI Semarang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Green Economics Review

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Pengaruh Organizational Citizenship Behavior, Efikasi Diri, dan Soft Skills Terhadap Kinerja Karyawan Myrza Latifah; Qristin Violinda; Noventia Karina Putri
Green Economics Review Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This research aims to determine the influence of Organizational Citizenship Behavior, Self-Efficacy, and Soft Skills which simultaneously have a positive effect on the performance of PGRI University Semarang employees. This research uses a quantitative approach with data analysis techniques using descriptive statistics. The population in this research is employees of PGRI University Semarang, the sample used is 57 people. Organizational Citizenship Behavior (X1) partially has no effect on the performance of PGRI Semarang University employees. This can be proven by the t calculated results on the Organizational Citizenship Behavior (X1) variable of 1.012, thus the t calculated is smaller than the t table (1.012 < 2.397) and the significant value is > 0.05. So it can be concluded that Ho is accepted and Ha is rejected, which means that Organizational Citizenship Behavior (X1) has no significant effect on employee performance (Y). Self-Efficacy (X2) partially influences the performance of PGRI Semarang University employees. This can be proven by the t calculated results on the Self Efficacy variable (X2) of 5.724, thus the t calculated is smaller than the t table (5.724 > 2.397) and the significant value is < 0.05. So it can be concluded that Ho is rejected and Ha is accepted, which means that Self-Efficacy (X2) has a significant effect on employee performance (Y). Soft Skills (X3) partially influence the performance of PGRI University Semarang employees. This can be proven by the calculated t result on the Soft Skill variable (X3) of 9.439, thus the calculated t is smaller than the t table (9.439 > 2.397) and the significant value is <0.05. So it can be concluded that Ho is rejected and Ha is accepted, which means Soft Skill (X3) has a significant effect on employee performance (Y). Organizational Citizenship Behavior (X1), Self-Efficacy (X2) and Soft Skills (X3) simultaneously (together) influence Employee Performance (Y). This can be seen from the calculated F test results which obtained a significance value of 393.684 and a significance value of 0.000 <0.05. So it can be concluded that Ho is rejected and Ha is accepted, which means that the variables Organizational Citizenship Behavior (X1), Self-Efficacy (X2) and Soft Skills (X3) have a significant effect on Employee Performance (Y).
Pengaruh Content Marketing, Online Customer Review dan Word of Mouth terhadap Keputusan Pembelian melalui Kepercayaan Konsumen sebagai Variabel Intervening pada Pengguna Marketplace sebagai Tiktok Produk Fashion Detra Ayu Puspitasari; Noventia Karina Putri; Prianka Ratri Nastiti
Green Economics Review Vol. 2 No. 1 (2025)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study aims to examine and analyze the influence of content marketing, online customer reviews, and word of mouth on purchasing decisions through consumer trust as an intervening variable among marketplace users of TikTok fashion products. This research adopts a quantitative approach. The population consists of FEB Management students at Universitas PGRI Semarang, class of 2021, with a sample size of 302 students. Data collection was conducted by distributing online questionnaires via Google Forms. The data analysis techniques used in this study include structural model analysis (Inner Model), measurement model analysis (Outer Model), and hypothesis testing. Data processing was carried out using SmartPLS 4.0.9.9 software. The findings of this study indicate that content marketing, word of mouth, and purchasing decisions significantly influence consumer trust. However, online customer reviews do not significantly affect consumer trust. Furthermore, content marketing and word of mouth significantly influence purchasing decisions, whereas online customer reviews do not. Additionally, word of mouth can influence purchasing decisions through consumer trust as an intervening variable. However, content marketing and online customer reviews do not affect purchasing decisions through consumer trust as an intervening variable.
Co-Authors BAYU KURNIAWAN Bayu Kurniawan Detra Ayu Puspitasari Dewi Ariyanti Ervina I, Rr Hawik Gultom, Henry Casandra Heri Prabowo Ibnu Widiyanto Ira Setiawati, Ira Issaroh, Siti Kevin Kristianto Lamhalahera Prabandiandra Mahesti, Agista Ajeng Meiriyanti, Rita Mukaromah, Nisfiyatul Musfirotul Ainiyah Myrza Latifah Novia Rahmawati Nuswantoro, Muryanto Agus Prianka Ratri Nastiti Qristin violinda Rr Hawik Ervina Indiworo Safitri, Dhanis Bidalia Setiani, Asih Setyorini, Noni Susilowati, Teti Variska, Utari Yanti, Riska Dia