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All Journal Valid Jurnal Ilmiah Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Formosa Journal of Multidisciplinary Research (FJMR) Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Valid Jurnal Pengabdian Management Studies and Business Journal Accounting Studies and Tax Journal Kredibel: Jurnal Ilmiah Manajemen JURDIASRA
Armiani, Armiani
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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A Strategi Digitalisasi Berbasis Media Sosial Dalam Pemasaran Produk UMKM Mamin Di Nusa Tenggara Barat Baiq Desthania Prathama; Dwi Arini Nursansiwi; Armiani, Armiani
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 3 (2025): Vol. 4 No. 3 Juni 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to explore digitalization strategies in optimizing the use of social media to increase competitiveness and sales of Micro, Small and Medium Enterprises (MSMEs) in the food and beverage sector (MaMin) in West Nusa Tenggara (NTB). In the post-pandemic business landscape and the Industrial Revolution 4.0, digitalization has become a strategic necessity, but its utilization has not been maximized among NTB MSMEs. Using a qualitative approach through in-depth interviews with nine respondents consisting of MaMin MSME players, this study explores the strategic dimensions of digital adoption, patterns of social media utilization, and constraints and potentials of digital transformation at the grassroots level. The grand theory used is the Resource-Based View (RBV) to understand how digital capabilities as unique resources create competitive advantage. The results found five main digitalization strategies: digital literacy, product visualization content, customer interaction, platform integration, and social media algorithm trend adaptation. This study offers practical and theoretical contributions in the development of a digitalization strategy model based on locality and digital culture of regional MSMEs.
The Role of Fintech in Financial Inclusion  (Case Study of MSME Entrepreneurs in Surabaya) Nursansiwi, Dwi Arini; Armiani, Armiani
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 3 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/5n4tc713

Abstract

This research aims to investigate the influence of certain factors on financial inclusion in Micro, Small and Medium Enterprises (MSMEs) in the City of Surabaya. The quantitative analysis method was used by collecting data through questionnaires from 100 respondents who were MSME owners. The research results show that financial risk factors have a positive and significant influence on financial inclusion, while the perceived usefulness and trust factors do not have a significant influence. These findings provide important insights for stakeholders in designing policies that support MSME financial inclusion in the city of Surabaya.
Digital Marketing Strategies for Small and Medium Enterprises: Leveraging Social Media and E-commerce Armiani, Armiani
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 5 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/0vx0b898

Abstract

This research aims to investigate the evolution of digital marketing strategies for Small and Medium Enterprises (SMEs), with a focus on the use of social media and e-commerce. The research method used involves searching and evaluating relevant literature using reputable international databases, applying the PRISMA method to organize a systematic search and article selection process. The research results highlight the importance of innovation in business models, use of technology and data, and risk management in the context of digital marketing for SMEs. The implication of this research is to provide valuable insights for business practitioners and related stakeholders in developing more effective and adaptive digital marketing strategies for SMEs.
A Pendampingan UMKM dalam Penerapan Teknologi Digital guna Meningkatkan Daya Saing Usaha: Pendampingan UMKM dalam Penerapan Teknologi Digital guna Meningkatkan Daya Saing Usaha armiani, Armiani
Jurnal Abdi Masyarakat Nusantara Vol. 1 No. 2 (2023): Jurnal Abdi Masyarakat Nusantara (JURDIASRA), Juli - Desember 2023
Publisher : Ikatan Cendekiawan Muda Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61754/jurdiasra.v1i2.54

Abstract

Digital technology can be a solution to help MSME players to increase their business competitiveness, with various benefits offered. Indonesia has also implemented the 2021-2024 digital roadmap and the national digital economy, which contains strategies to accelerate the realization of digital infrastructure, in order to encourage collaboration that fosters synergy among stakeholders. PKM program aims to assist MSME actors to provide education and practice using digital technology to increase sales and business competitiveness. PKM method with Participatory Action Research (PAR) approach, the participants are MSME actors who come from tobacco farmers. This activity is also fully supported by the government through the NTB Provincial Industry Office. Digital technology as a tool for MSMEs to sustain their business and increase competitiveness globally, with several benefits (marketing, operations, management), so that MSMEs can determine and choose the right business strategy in the use of digital technology, one of the digital technologies practiced, namely the use of social media for marketing, including; Creating WhatsApp Business, personal/business email, business face book, and Instagram, as well as google business, as well as MSMEs gain knowledge to analyze profit calculations and can predict business development.
Pengaruh Motivasi, Modal Minimal, Pengetahuan Investasi, dan Teknologi Informasi terhadap Minat Berinvestasi Mahasiswa di Pasar Modal Syaputra, Septian Heris; Armiani, Armiani; Wardah, Sofiati; Pirdaus, Indra
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 2 No. 4 (2024): Januari 2024
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v2i4.93

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi investasi, modal minimal investasi, pengetahuan investasi dan teknologi informasi terhadap minat investasi mahasiswa perguruan tinggi se-kota Mataram. Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa yang tergabung ke dalam Galeri Investasi di perguruan tinggi se-Kota Mataram dengan sampel sebanyak 115 mahasiswa. Data dianalisis menggunakan SPSS 23. Hasil penelitian ini menunjukkan bahwa motivasi investasi (X1) berpengaruh positif dan tidak signifikan terhadap minat investasi, modal minimal investasi (X2), pengetahuan investasi (X3) dan teknologi informasi (X4) berpengaruh positif dan signifikan terhadap minat investasi mahasiswa. Hasil penelitian ini juga menunjukkan bahwa motivasi investasi, modal minimal investasi, pengetahuan investasi dan teknologi informasi mampu mempengaruhi minat investasi mahasiswa sebesar 74,5% sedangkan sisanya sebesar 25,5% dipengaruhi variabel-variabel lain di luar model regresi yang digunakan dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa minat investasi mahasiswa di perguruan tinggi kota Mataram sudah cukup baik dikarenakan saat ini mahasiswa sudah memiliki pengetahuan tentang investasi serta sadar akan pentingnya investasi.
Pengaruh Financial Technology, Media Sosial, E-Commerce, dan Google My Business terhadap Peningkatan Pendapatan UMKM Wahyuni, Sri; Armiani, Armiani; Setiawati, Elvina; Pirdaus, Indra
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 2 No. 4 (2024): Januari 2024
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v2i4.94

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Financial technology, Media Sosial, Ecommerce dan Google my business terhadap pendapatan UMKM pada UMKM di kota Mataram. Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Penelitian ini terdiri dari empat variabel independen yaitu Financial technology (X1), Media Sosial (X2), E-commerce (X3), dan Google my business (X4) serta satu variabel dependen yaitu Pendapatan UMKM (Y). Populasi dalam penelitian ini adalah Pelaku UMKM di Kota Mataram dengan sampel sebanyak 100 UMKM. Data dianalisis menggunakan SPSS 23 dengan regresi linear berganda. Hasil penelitian ini menunjukkan bahwa Financial technology berpengaruh signifikan terhadap pendapatan UMKM dibuktikan dengan nilai Thitung 2,102 > nilai TTabel 1,66105; Media Sosial berpengaruh signifikan terhadap pendapatan UMKM dibuktikan dengannilai Thitung 2,607 < nilai Ttabel 1.66105; dan Google my business berpengaruh signifikan terhadap pendapatan UMKM dibuktikan dengan nilai Thitung 1,842 > nilai Ttabel 1.66105. Sedangkan Ecommerce tidak berpengaruh terhadap pendapatan UMKM dikarenakan nilai Thitung 0,302 < nilai Ttabel 1.66105.
Transformasi Digital dan Kinerja UMKM dalam Perspektif Literasi dan Inklusi Keuangan di Gunungsari Lombok Barat Prathama, Baiq Desthania; Setiawati, Elvina; Armiani, Armiani; Nursansiwi, Dwi Arini
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 4 (2026): January 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i4.245

Abstract

Penelitian ini bertujuan untuk mengeksplorasi transformasi digital dan kinerja UMKM dalam perspektif literasi dan inklusi keuangan di Kecamatan Gunungsari Lombok Barat. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam terhadap enam pelaku UMKM yang dipilih secara purposive. Hasil penelitian menunjukkan bahwa transformasi digital berkontribusi terhadap peningkatan kinerja UMKM, khususnya dalam perluasan jangkauan pasar dan peningkatan visibilitas usaha, namun dampaknya tidak bersifat otomatis. Literasi keuangan berperan sebagai fondasi dalam pengelolaan dan pengambilan keputusan keuangan, sementara inklusi keuangan menyediakan akses terhadap layanan keuangan formal yang memperkuat keberlanjutan dan kepercayaan diri pelaku usaha. Penelitian ini juga menemukan bahwa transformasi digital pada UMKM perdesaan merupakan proses bertahap dan kontekstual yang dipengaruhi oleh kapasitas internal dan dukungan ekosistem keuangan. Secara teoretis, penelitian ini menegaskan interaksi dinamis antara literasi keuangan, inklusi keuangan, dan transformasi digital. Secara praktis, temuan ini menekankan pentingnya pendekatan pemberdayaan UMKM yang terintegrasi.
A Transformasi Digital UMKM Melalui Pelatihan dan Pendampingan untuk Penguatan Literasi Digital dan Peningkatan Omzet di Kecamatan Lingsar, Lombok Barat Armiani, Armiani; I Made Murjana; Yusi Faizathul Octavia; Topan Siswanto; Nendy Pratama Agusfianto; Khaerul Hadi; Dwi Arini Nursansiwi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This Community Service Program (PKM) aims to enhance the capacity of culinary MSME (Micro, Small, and Medium Enterprises) actors in Lingsar District, West Lombok Regency, in utilizing social media as a tool for promotion and sales improvement. Using the Participatory Action Research (PAR) approach, the program was implemented through four main stages: needs analysis, digital marketing training, four-week intensive mentoring, and evaluation and reflection. The mentoring activities focused on three MSMEs representing different culinary sub-sectors, namely traditional dry snacks, catfish floss, and wet cakes. The results showed a significant improvement in participants’ digital literacy, frequency of online promotional content, and an increase in business turnover by 20–30%. The program also fostered collaborative networks among MSME actors to ensure business sustainability through digital platforms. Thus, the PAR approach proved effective in empowering MSMEs toward sustainable digital independence in West Lombok.
Co-Authors Agusfianto, Nendy Pratama Ariffianti, Indah Arsana, I Nengah Baiq Desthania Prathama Dewi Masitah, Dewi Dwi Arini Nursansiwi Gibran, M. Alfin Khalil I Made Murjana Jairin Abdullah Khaerul Hadi Pirdaus, Indra Prathama, Baiq Desthania Putri, Desak Ayu Putu Yunita Sardju, Himawan Setiawati, Elvina Sri Wahyuni Suro, Lulu Ilmang Syaputra, Septian Heris Topan Siswanto Wardah, Sofiati Yusi Faizathul Octavia