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All Journal Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Journal of Applied Business and Technology Luxury: Landscape of Business Administration Interconnection: An Economic Perspective Horizon Nexus Synergy: A Business Perspective
Tjahjana, Dominicus Josephus Swanto
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Interconnection: An Economic Perspective Horizon

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Promotion Strategies, Distribution, and Product Variations on Offline and Online Purchase Decisions at Aneka Salim Group Pekanbaru Purnama, Intan; Ericca, Shierlly; Hafni, Layla; Purba, Jansaris Othniel; Tjahjana, Dominicus Josephus Swanto
Interconnection: An Economic Perspective Horizon Vol. 1 No. 1 (2023): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v1i1.15

Abstract

The purpose of this study was to determine and analyze the effect of promotional strategies, distribution, and product variations on offline and online purchasing decisions at Aneka Salim Group Pekanbaru. This research was conducted at Aneka Salim Group Pekanbaru which has a population of 1,200 customers with a sample of 200 customers. The sampling technique used is purposive sampling. The data analysis technique used in this research was smartPLS (Partial Least Square) software version 3.3.6. The results of this study showed that promotion did not have a significant influence on the purchasing decisions of Aneka Salim Group Pekanbaru, while distribution and product variations had a significant influence on purchasing decisions of Aneka Salim Group Pekanbaru. Based on the conclusions above, it can be proposed suggestions for companies to promote the Aneka Salim Group Pekanbaru strategy to create a balanced and equitable promotion system strategy between online and offline sales. In the distribution of Aneka Salim Pekanbaru Group, it can maintain a quality and quantity cross-check system in offline and online sales before being distributed to customers. As well as product variations, Aneka Salim Group Pekanbaru continues to innovate and adapt products to provide complete product variations to consumers. This is increasing so that the purchasing decisions of Aneka Salim Group customers can continue to improve.
Brand Image, Service Quality, and Online Customer Review on the Decision to Use Gojek Application Services in Pekanbaru Amin, Amirudin M.; Utari, Veren Veronica; Tjahjana, Dominicus Josephus Swanto; Syahputra, Hidayat; S, Maulana Rezfajri
Interconnection: An Economic Perspective Horizon Vol. 1 No. 2 (2023): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v1i2.34

Abstract

This study aims to determine and analyze the effect of brand image, service quality, and online customer reviews on purchasing decisions. The population of this study was students of the Pelita Indonesia Institute of Business and Technology, totaling 2,117 people with a sample size of 100 respondents. The sampling technique used was purposive sampling and proportionate stratified random sampling with the Slovin formula. The data analysis technique uses multiple linear regression analysis and hypothesis testing (t-test) with the help of the SPSS version 26 program. The results of this study indicate that brand image, service quality, and online customer review variables have a significant effect on the decision to use the Gojek application service in Pekanbaru (Case Study on Students of the Pelita Indonesia Institute of Business and Technology).
Co-Authors Amin, Amirudin M. Amries Rusli Tanjung Andi Andi Anita Anita Anton Anton Darmasari, Ria Ericca, Shierlly Farnila, Vera Febrianto, Fernando Felisha, Michelle Indrastuti, Sri Layla Hafni MacDonald, Ethan Mitchell, Lorraine Nicholas Renaldo O'Connor, Mary Pricyla, Cyndi Purba, Jansaris Othniel Purnama, Intan Rizaldi Putra Rusilawati, Ermina S, Maulana Rezfajri Sudirman Sudirman Surya Safari SD SUYONO Syahputra, Hidayat Thompson, Laura Utari, Veren Veronica Vanesa, Setevy Yutiandry Rivai