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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Manajemen Ubhara Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Social Sciences Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Masyarakat Indonesia Sejahtera Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Master Manajemen Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal PESHUM
Jojok Dwiridotjahjono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Management and Social Sciences

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Penerapan Strategi Pemasaran Digital Melalui Media Sosial Instagram Dalam Meningkatkan Penjualan Pada Arunazma Vania Regita Lailia; Jojok Dwiridotjahjono
Jurnal of Management and Social Sciences Vol. 1 No. 2 (2023): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i2.161

Abstract

This study aims to determine digital marketing strategies through Instagram social media in increasing sales at the Arunazma Online Shop. This type of research is descriptive research. Data sources will be taken from documents, observation results, and interview results. The digital marketing strategy carried out by Arunazma includes the planning, implementation and monitoring stages to increase sales at Arunazma. The obstacles faced by Arunazma in implementing digital marketing, namely delays in delivery and lack of human resources. Arunazma can overcome these obstacles by accelerating the packing process and adding employees to make it more efficient. The positive impact of implementing digital marketing by Arunazma is that digital marketing can increase sales of products in the Arunazma Online Shop.
Co-Authors Ahmad Zainul Arifin Anindita Vella Puspitasari Aristanti Prihatini, Dini Bernadeth Gabriella Putri Hardianti Devi Dwi Anggraeni Devi Khoiriyah Dimas Barent Insyra Dimas Wahyu Pangestu Dini Khoirun Nadia Dynda Sovia Ardhita Erin Dwi Cahyani Errina Eka Yahyaningtyas Maroeto Maroeto Mia Dwi Risandi Mutiara, Kharisma Nanda Oktavia Purnomo Edi Sasongko Regita Bintari Prameswari Rizkia, Cahyaning Sasi Rohma Kusuma Zulianti Salma Egita Fitri Subagyo SILMI RAHMANI Vania Regita Lailia Wahyu Santoso Yustika Wahyu Ningrum