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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Manajemen Ubhara Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Social Sciences Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Masyarakat Indonesia Sejahtera Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Master Manajemen Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal PESHUM
Jojok Dwiridotjahjono
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Journal : Master Manajemen

 1 
Implementasi Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan Ekspor Pada PT Panjimas Textile Mia Dwi Risandi; Jojok Dwiridotjahjono
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.290

Abstract

There are many strategies that can be used to increase sales volume and attract customers. Marketing generally focuses on products, pricing, distribution policies, and also how to promote. The purpose of this study is to determine the marketing strategy that can increase sales volume at PT Panjimas Textile in Gresik city. This type of research is descriptive research. The research method used is through interviews, documents, and observation results. The subject of this research is the export marketing division employee staff at PT Panjimas Textile. The object of this research is PT Panjimas Textile. The results showed that the strategy used by PT Panjimas Textile is to implement the marketing mix or marketing 4p which includes Product, Price, Place, Promotion to increase export sales volume. The conclusion of this study is that the strategy used is the application of the 4p marketing mix successful in increasing the volume of export sales at PT Panjimas Textile.
Co-Authors Ahmad Zainul Arifin Anindita Vella Puspitasari Aristanti Prihatini, Dini Bernadeth Gabriella Putri Hardianti Devi Dwi Anggraeni Devi Khoiriyah Dimas Barent Insyra Dimas Wahyu Pangestu Dini Khoirun Nadia Dynda Sovia Ardhita Erin Dwi Cahyani Errina Eka Yahyaningtyas Maroeto Maroeto Mia Dwi Risandi Mutiara, Kharisma Nanda Oktavia Purnomo Edi Sasongko Regita Bintari Prameswari Rizkia, Cahyaning Sasi Rohma Kusuma Zulianti Salma Egita Fitri Subagyo SILMI RAHMANI Vania Regita Lailia Wahyu Santoso Yustika Wahyu Ningrum