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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Manajemen Ubhara Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Social Sciences Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Masyarakat Indonesia Sejahtera Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Master Manajemen Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal PESHUM
Jojok Dwiridotjahjono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Brand Image, Brand Awareness, Brand Trust terhadap Brand Loyalty Melalui Kepuasan Konsumen Sebagai Variabel Intervening pada Pelanggan Produk Kecantikan Wardah: Studi pada Mahasiswa FISIP Universitas Pembangunan Nasional “Veteran” Jawa Timur Aristanti Prihatini, Dini; Jojok Dwiridotjahjono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1365

Abstract

This study investigates the relationship between brand image, brand awareness, brand trust, customer satisfaction, and brand loyalty concerning Wardah beauty products. Data were obtained from several previous studies conducted on similar products. Various analyses were conducted on respondent responses and processed using statistical techniques. The research results indicate that brand image, brand awareness, and brand trust have a significant positive influence on customer satisfaction with Wardah products. Furthermore, customer satisfaction also has a significant positive impact on brand loyalty. It means that the better the brand image, brand awareness, and brand trust of Wardah, the higher the level of customer satisfaction with the products. This, in turn, affects consumer loyalty to the Wardah brand. From this research, it can be concluded that brand image, brand awareness, and brand trust significantly affect customer satisfaction, which, in turn, significantly contributes to brand loyalty. In the context of Wardah beauty products, customer satisfaction becomes an essential factor that bridges the influence of brand image, brand awareness, and brand trust on consumer loyalty to the products. This study aids in understanding the complex relationship between key factors in building brand loyalty for Wardah beauty products.
Pengaruh Brand Awarness, Brand Image, dan Brand Trust terhadap Brand Loyalty pada Pelanggan Produk Kosmetik Make Over di Kota Surabaya Rohma Kusuma Zulianti; Jojok Dwiridotjahjono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1817

Abstract

The aim of this research is to determine and assess the influence of brand awareness, brand image and brand trust on brand loyalty among cosmetics buyers in Surabaya. This research focuses on people who buy cosmetic goods in Surabaya. The sample size was 100 participants, taken using purposive and cluster sampling procedures. This research data was analyzed using the "multiple regression" technique from SPSS 27. The results of the analysis show that: 1. Brand awareness, brand image and brand trust have a big influence on brand loyalty among Surabaya cosmetic buyers; we find that both have a strong influence on loyalty. Among cosmetic buyers in Surabaya, 3. The brand image of cosmetic buyers in Surabaya has a certain influence on brand loyalty. 4. To some extent, brand trust has a major impact on the brand. Loyalty of Makeup Cosmetics Buyers in Surabaya.
Pengaruh Faktor Makroekonomi Nasional Terhadap Indeks Harga Saham Gabungan Di Bursa Efek Indonesia: Studi Kasus 2018-2022 Mutiara, Kharisma; Jojok Dwiridotjahjono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2844

Abstract

Although an increase in investments can have an impact on a nation's economic growth, it is impossible to forecast a nation's future economic circumstances or obstacles. This research examines how the Indonesia Stock currency Composite Index (IHSG) is affected by foreign currency rates, inflation, and the BI Rate (Bank Indonesia Rate) between 2018 and 2022. Saturated sampling is used to select a sample size of 60 data points for each variable from the 60 monthly closing price data of IHSG collected over the last five years, using secondary data from official online business and financial portals. To assess how these macroeconomic factors affect the IHSG, the study uses1multiple linear1regression1analysis. The1findings show1that the IHSG is impacted by all three variables at the same time. However, the foreign exchange rate has no discernible effect1on the IHSG, but inflation and the BI Rate alone have a large impact. The1relationship between1macroeconomic variables1and Indonesia's stock1market performance is better understood thanks to these findings.
Co-Authors Ahmad Zainul Arifin Anindita Vella Puspitasari Aristanti Prihatini, Dini Bernadeth Gabriella Putri Hardianti Devi Dwi Anggraeni Devi Khoiriyah Dimas Barent Insyra Dimas Wahyu Pangestu Dini Khoirun Nadia Dynda Sovia Ardhita Erin Dwi Cahyani Errina Eka Yahyaningtyas Maroeto Maroeto Mia Dwi Risandi Mutiara, Kharisma Nanda Oktavia Purnomo Edi Sasongko Regita Bintari Prameswari Rizkia, Cahyaning Sasi Rohma Kusuma Zulianti Salma Egita Fitri Subagyo SILMI RAHMANI Vania Regita Lailia Wahyu Santoso Yustika Wahyu Ningrum