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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Manajemen Ubhara Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Social Sciences Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Masyarakat Indonesia Sejahtera Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Master Manajemen Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal PESHUM
Jojok Dwiridotjahjono
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : RESLAJ: Religion Education Social Laa Roiba Journal

 1 
Kontribusi Fasilitator Pendamping dalam Meningkatkan Akses Pasar Bagi Pelaku UMKM Nasabah BTPN Syariah Kecamatan Tandes Suarabaya Dynda Sovia Ardhita; Jojok Dwiridotjahjono
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1469

Abstract

The research entitled "Kontribusi Fasilitator Pendamping dalam Meningkatkan Akses Pasar bagi Pelaku UMKM Nasabah BTPN Syariah Kecamatan Tandes Surabaya " discusses the role of facilitators in expanding market access for MSMEs customers of Bank BTPN Syariah in Surabaya. This study aims to help MSMEs players understand the importance of preparing marketing strategies to maximize the scope of their business. The method used is a qualitative approach with descriptive methods. The data collection technique used was interviews conducted naturally and conducting a SWOT analysis on each MSMEs customer of BTPN Syariah. The research results show that the role of companion helps BTPN Syariah MSMEs customers to maximize sales. Having an accompanying facilitator for MSMEs players can help in developing effective business strategies, market understanding, marketing and better financial management.
Pengaruh Brand Ambassador “Blackpink” Terhadap Repurchase Intention Produk Oreo X Blackpink Melalui Brand Image Sebagai Variabel Intervening: Studi pada Konsumen Oreo X Blackpink di Surabaya Erin Dwi Cahyani; Jojok Dwiridotjahjono
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 7 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i7.2226

Abstract

This research aims to determine the influence of Brand Ambassadors on Repurchase Intention through Brand Image as an intervening variable. The population used consists of all consumers who purchase Oreo X Blackpink products. The sample size is 100 respondents. Data collection was carried out by distributing questionnaires through Google Form using non-probability sampling technique with purposive sampling method. The data analysis techniques used include validity testing, reliability testing, classical assumption testing (normality test, multicollinearity test, and heteroscedasticity test), hypothesis testing (t-test and coefficient of determination), and path analysis using SPSS version 26 as the testing tool. The results of this study indicate that the Brand Ambassador variable significantly influences Brand Image. The Brand Ambassador variable also significantly influences Repurchase Intention. The Brand Image variable significantly affects Repurchase Intention. Furthermore, the Brand Ambassador variable significantly influences Repurchase Intention through Brand Image as an intervening variable.
Co-Authors Ahmad Zainul Arifin Anindita Vella Puspitasari Aristanti Prihatini, Dini Bernadeth Gabriella Putri Hardianti Devi Dwi Anggraeni Devi Khoiriyah Dimas Barent Insyra Dimas Wahyu Pangestu Dini Khoirun Nadia Dynda Sovia Ardhita Erin Dwi Cahyani Errina Eka Yahyaningtyas Maroeto Maroeto Mia Dwi Risandi Mutiara, Kharisma Nanda Oktavia Purnomo Edi Sasongko Regita Bintari Prameswari Rizkia, Cahyaning Sasi Rohma Kusuma Zulianti Salma Egita Fitri Subagyo SILMI RAHMANI Vania Regita Lailia Wahyu Santoso Yustika Wahyu Ningrum