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Implementasi Green Marketing Pada UMKM Upaya Memasuki Pasar Internasional (Studi Kasus pada Creabrush Indonesia) Wahdatun Thoibah; Muhammad Arif; Rahmat Daim Harahap
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 2 No. 3 (2022): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v2i3.290

Abstract

Green Marketing is a marketing activity that pays attention to environmental sustainability. This research was conducted bearing in mind the importance of every business actor to apply Green Marketing in business activities, especially export-oriented ones. One example of a business that implements Green Marketing is the Creabrush UMKM. The purpose of this study is to describe the implementation of Green Marketing in MSME Creabrush as an effort to enter the international market, explain the factors that influence MSME Creabrush management in implementing Green Marketing, to determine the competitive advantage possessed by MSME Creabrush in implementing Green Marketing, as well as the impact of implementation of Green Marketing. This research is a descriptive research with a qualitative approach. The author conducted interviews with the owners and employees of SMEs Creabrush to find out how Green Marketing is implemented in SMEs Creabrush itself. The data analysis technique used is Miles and Huberman's data analysis technique. The results of this study are that the application of Green Marketing to Creabrush SMEs is already environmentally friendly in terms of production, promotion, distribution and pricing activities. Awareness of environmental responsibility, government regulations, competition in similar industries and cost savings in waste management are factors that influence the implementation of Green Marketing in Creabrush SMEs.
Analisis Kinerja Keuangan Perusahaan Dengan Menggunakan Du Pont System dan Common Size Pada PT. Sujin Ray Indonesia Salwa Fadhillah; Rahmat Daim Harahap; Kusmilawaty Kusmilawaty
Jurnal Proaksi Vol. 11 No. 2 (2024): April - Juni
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v11i2.5753

Abstract

Analisis Du Pont adalah metode evaluasi kinerja keuangan yang meneliti kontribusi perputaran asset, margin laba bersih, dan pengganda ekuitas terhadap tingkat pengembalian ekuitas. Metode ini membantu mengidentifikasi faktor-faktor yang mempengaruhi fluktuasi kinerja keuangan perusahaan. Analisis common size membandingkan berbagai pos dalam laporan keuangan dengan mengubahnya menjadi persentase dari total aktiva atau pasiva. Penelitian ini menganalisis kinerja keuangan PT. Sujin Ray Indonesia selama periode 2020-2022 menggunakan metode Du Pont dan common size, dengan data dari laporan keuangan 2020-2022 dan menggunakan analisis deskriptif. Hasilnya, analisis Du Pont menunjukkan penurunan kinerja keuangan PT. Sujin Ray Indonesia, sedangkan analisis common size mengungkapkan fluktuasi pada aktiva, liabilitas, dan ekuitas, serta peningkatan beban pokok produksi dan penurunan laba kotor dan laba bersih setiap tahunnya.
Analysis of Management Accounting Use of Raw Material Management and Implementation of EMKM SAK in UMKM Sir Coffe Roasters Marelan Riziq Agsyah; Fauzi Arif Lubis; Rahmat Daim Harahap
Journal Informatic, Education and Management (JIEM) Vol 8 No 1 (2026): FEBRUARY (CALL FOR PAPERS)
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i1.265

Abstract

This study aims to examine the application of management accounting in raw material management and the implementation of Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) at the SME Sir Coffee Roasters Marelan. The study focuses on the process of planning, recording, and controlling raw materials, as well as the extent to which financial statements are prepared in accordance with the provisions of SAK EMKM. This study uses a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. The research findings show that raw material management has been carried out simply, but has not yet implemented management accounting principles optimally, especially in the aspects of recording, planning needs, and evaluating raw material usage. The implementation of SAK EMKM has also not been fully implemented because financial recording is still limited to cash inflows and outflows without the preparation of a statement of financial position, profit and loss statement, or notes to the financial statements.
Analysis of Incentive Compatible Constraint Establishment in Mudharabah Financing Profitability (A Case Study of Bank Pembiayaan Rakyat Syariah Al Washliyah Medan) Agung setiawan harahap; Sugianto; Rahmat Daim Harahap
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.438

Abstract

Mudharabah financing in Indonesian Islamic banking remains low (6-8%) due to moral hazard and asymmetric information risks, limiting profitability despite its profit-sharing potential. This study analyzes Incentive Compatible Constraints (ICC) implementation at BPRS Al-Washliyah Medan to mitigate risks and enhance profitability. Using qualitative field research, purposive and snowball sampling targeted employees and mudharabah stakeholders (n=unspecified, saturation-based). Data from interviews, observations, and documents were analyzed via Miles & Huberman's model (reduction-presentation-verification). Findings reveal ICC strategies—collateral requirements, age/debt service limits, transparent monitoring, revenue-sharing ratios—effectively reduce moral hazard while boosting profitability through healthier bank-customer partnerships. Implementation challenges include individual customers lacking audited reports and resource constraints. Conclusions recommend standardized ICC guidelines and quantitative model development for broader Islamic finance applications.
Key Factors Shaping Customer Choices of Deposits at BSI KC Binjai: Faktor-faktor Utama yang Membentuk Pilihan Nasabah dalam Menabung di BSI KC Binjai Dea Puspita; Rahmat Daim Harahap; Wahyu Syarvina
Academia Open Vol. 10 No. 1 (2025): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11084

Abstract

General Background: The rapid growth of Islamic banking in Indonesia, driven by increasing public awareness of sharia principles, has intensified competition in deposit services. Specific Background: Bank Syariah Indonesia (BSI) KC Binjai, operating in a highly religious region, offers sharia-compliant deposit products using a profit-sharing scheme. Knowledge Gap: Despite prior studies on Islamic banking, limited research addresses customer decision-making specifically regarding sharia deposits in the unique socio-cultural context of Binjai. Aims: This study investigates the influence of religiosity, social factors, and bank reputation on customer decisions to choose sharia deposits at BSI KC Binjai. Results: Using a quantitative descriptive method and regression analysis on data from purposive sampling, findings reveal all three variables significantly affect customer choices, with bank reputation being the most dominant (β = 0.567, p < 0.001). The model explains 78.7% of the variance in customer decisions. Novelty: This research fills a regional gap in the literature by examining deposit decisions in a localized, religiously-influenced market using robust statistical methods. Implications: The results guide BSI KC Binjai and regulators such as OJK in tailoring marketing and policy strategies that emphasize trust, social influence, and religious alignment to enhance customer engagement.HIghlight : Religiosity is the most influential factor in customer decisions to choose sharia deposits at BSI KC Binjai. Regression analysis shows 78.7% of customer decision variance is explained by religiosity, social, and reputation factors. Reputation of the bank has the strongest individual impact among the three variables studied. Keywords : Customer Decisions, Sharia Deposits, Bank Syariah Indonesia, Religiosity, Bank Reputation
Joint Business Group (Kube) Develoment Model Using The Maslahah Approach (Case Study Of Kube Mekar Sari, Bengkalis Regency) Rizky Padlan; yusrizal yusrizal; Rahmat Daim Harahap
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 18, No 4: 2025
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v18i4.31870

Abstract

AbstractThis study analyzes the development model of the Mekar Sari Joint Business Group (KUBE) in Bengkalis Regency using a maslahah approach. KUBE Mekar Sari, a sewing business entity established in 2021, faces significant challenges in terms of sustainability and independence, particularly related to lax internal management, unsystematic financial management, and minimal member participation and effective external assistance. Using a qualitative approach with a case study method, data was collected through in-depth interviews, observations, and document analysis. Analysis was conducted through the lens of maslahah (maqashid al-syari'ah), encompassing hifz al-Dīn, hifz al-Nafs, hifz al-‘Aql, hifz al-Nasl, and hifz al-Māl. The findings indicate that although KUBE Mekar Sari has internalized ethical values (hifz al-Dīn) and provides work flexibility that supports psychological well-being and family responsibility (hifz al-Nafs and hifz al-Nasl), there is a significant gap in the aspects of asset management (hifz al-māl) and knowledge development/participation (hifz al-‘aql). This study concludes that the KUBE Mekar Sari development model is not yet optimal in achieving holistic well-being due to fundamental weaknesses in internal management and the quality of mentoring. Therefore, it is recommended to strengthen internal management based on maslahah, improve the quality of sustainable mentoring, and develop members' capacity to achieve greater independence and sustainability.Keywords: Cooperative Business Group (KUBE), Maslahah, Economic Empowerment, Case Study, Maqashid al-Syari'ah