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Pengaruh Kualitas Layanan Administrasi Terhadap Kepuasan Pasien Rawat Jalan Poli Umum Di Puskesmas Sumbersari Jauharo, Jauharo; Silalahi, Amin; Saputra, Harmawan Teguh; Karnadi, Karnadi
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10608

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan administrasi terhadap kepuasan pasien rawat jalan poli umum di Puskesmas Sumbersari. Penelitian menggunakan pendekatan kuantitatif dengan metode survei korelasional. Populasi penelitian adalah seluruh pasien rawat jalan poli umum selama periode Mei–Juli 2025 sebanyak 1.300 kunjungan, dengan sampel sebanyak 92 responden yang ditentukan melalui teknik purposive sampling atau simple random sampling. Instrumen penelitian berupa kuesioner skala Likert 1–5 yang telah diuji validitas dan reliabilitasnya. Analisis data dilakukan melalui analisis deskriptif dan regresi linier sederhana. Hasil penelitian menunjukkan bahwa kualitas layanan administrasi berpengaruh positif dan signifikan terhadap kepuasan pasien dengan nilai signifikansi 0,000 (<0,05). Koefisien regresi sebesar 0,831 dan nilai Standardized Coefficient (Beta) sebesar 0,904 menunjukkan pengaruh yang sangat kuat. Dengan demikian, peningkatan kualitas layanan administrasi secara langsung berkontribusi terhadap peningkatan kepuasan pasien rawat jalan di Puskesmas Sumbersari.
THE EFFECT OF HEALTHCARE PROVIDERS’ SERVQUAL DIMENSIONS ON PATIENT LOYALTY AT ARJASA COMMUNITY HEALTH CENTER Lusiawati, Siti; Silalahi, Amin; Saputra, Harmawan Teguh
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3744

Abstract

Introduction: Community health centers (puskesmas) play a vital role in delivering primary healthcare services, where the quality of medical personnel services is a key determinant of patient loyalty. Despite an improvement in the Community Satisfaction Index (IKM) at Arjasa Community Health Center from 78.5% in 2023 to 81.2% in 2024, patient loyalty has not yet reached an optimal level. This study applies the SERVQUAL framework to examine how service quality influences patient loyalty in a primary healthcare context. Methods: This study employed an associative quantitative approach with a correlational survey design. Data were collected from 100 patients at Arjasa Community Health Center using a questionnaire consisting of 15 SERVQUAL items and 6 patient loyalty items. Data analysis was conducted in SPSS, including validity and reliability tests and simple linear regression.Results: The findings indicate that medical personnel’s SERVQUAL has a significant and positive effect on patient loyalty. The regression analysis yielded a correlation coefficient (R) of 0.637 and a coefficient of determination (R²) of 0.405, indicating that 40.5% of the variation in patient loyalty is explained by service quality. The F-test confirmed that the regression model is statistically significant (F = 66.842; p < 0.001). The t-test results showed that SERVQUAL exerts a significant partial effect on patient loyalty (t = 8.176; p < 0.001), with responsiveness and empathy emerging as the most influential dimensions in shaping patient loyalty at the community health center.Conclusion and suggestion: This study concludes that service quality among medical personnel, measured using the SERVQUAL model, significantly predicts patient loyalty in primary healthcare settings. Responsiveness and empathy play dominant roles in strengthening long-term patient relationships. Accordingly, Arjasa Community Health Center should prioritize the development of interpersonal competencies through communication training, reinforcement of empathetic service attitudes, and improved service time management. Future studies should include variables and samples to enhance generalizability. Keywords: Community Health Center, Medical Personnel; Patient Loyalty; SERVQUAL