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All Journal Majalah Ilmiah Bijak Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Bussines (JOMB) Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat J-CEKI
Rumna, Rumna
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Influence Of Customer Reviews And Customer Ratings On Purchasing Decisions For Beauty Products Garnier Micellar Water In Tiktok Shop Fitriyani, Nunik Ina; Susanto, Heri; Rumna, Rumna
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2611

Abstract

The purpose of the study was to determine Customer Review and Customer Rating simultaneously on purchasing decisions for garnier micellar water beauty products at tik tok shop. This study uses a type of causal associative research with a quantitative approach. The population in this study were all consumers who had purchased Garnier Micellar Water products at Tik Tok Shop and the total sample used was 100 respondents with sampling techniques using Non Probability Sampling with a purposive sampling approach. Data collection was carried out by distributing questionnaires with data analysis used validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, determination test, t test and f test. Based on the T test results, it is found that each of the independent variables Customer Review and Customer Rating has an effect on purchasing decisions. In the Coefficient of Determination (R2) test, it can be seen that the Adjusted R Square value obtained is 0.538 (53.8%). This shows that the independent variables (Customer Review and Customer Rating) have a strong ability to explain the dependent variable (Purchase Decision) in this study. The remaining 46.2% will be influenced by other factors that cannot be explained in this study. Keywords: Customer Review, Customer Rating, Purchase Decision
Influence Of Organizational Climate, Engagement, And Commitment On Performance With Leadership As Moderation Variables Noorfallah, Hiysman; Mutmainah, Isbandriyati; Rumna, Rumna
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2401

Abstract

The purpose of the study is to determine the Organizational Climate, Engagement, and Commitment simultaneously on Performance with Leadership as a Moderation Variable (Empirical Study on ASN Directorate General of Regional Development, Ministry of Home Affairs). This study uses a type of causal associative research with a quantitative approach. The population in this case is all SUPD III employees and the total sample used is 67 respondents with a sampling technique using the Krecjie Table. Data collection was carried out by distributing questionnaires with data analysis using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, moderation regression analysis, determination test, t test and f test. Based on the results of the T test, it is known that each independent variable of Organizational Climate, Engagement , and Commitment has an effect on Performance. In the Coefficient of Determination (R2) test, it can be seen that the Adjusted R Square value obtained is 0.580 (58%). This shows that the independent variables of Organizational Climate, Engagement, and Commitment have a strong ability to explain the bound variables (Perfromance) in this case learning. The remaining 42% was influenced by other factors that could not be explained in this study. Keywords: Organizational Climate, Engagement, Commitment, Performance, Leadership.
PENDAMPINGAN PRODUKSI YOGHURT UNTUK PENINGKATAN NILAI JUAL SUSU KELOMPOK TANI TERNAK SAPI (KTTSP) DESA SITU UDIK, CIBUNGBULANG, BOGOR Hutagaol, Ricson Pemimpin; Susanty, Devy; Rumna, Rumna; Widhyastini, I Gusti Ayu Manik; Wardhani, Gladys Ayu Paramita Kusumah; Oksari, Ade Ayu
Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/jai.v3i2.727

Abstract

The Bogor Regency dairy cattle livestock business area (KUNAK) is in Cibungbulang District, one of the livestock areas, and the product is cow's milk. The cow's milk produced is sold directly to consumers or milk producers. The selling value of fresh cow's milk is lower than processed cow's milk, and fresh cow's milk has the risk of being easily damaged, resulting in losses for farmers. This Community Service (PKM) activity aims to assist farmers in handling their processed milk production by making yogurt for the Cattle Farmers Group (KTTSP). The approach is in the form of an initial survey regarding partner problems, formulating solutions, providing assistance, and analyzing the partner's level of understanding. This community service activity results in an increase in partners' knowledge of dairy products and how to make them before and after the activity. Apart from that, partners can also increase the selling value of pure cow's milk through processed products in the form of yogurt with a delicious taste and attractive packaging, thereby increasing the selling value of the product.
Pengaruh Cashback Gopay Terhadap Minat Beli Konsumen Di Kota Bogor Rumna, Rumna; Harmoko Sukayat; Hedar Rusman
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11608

Abstract

Penelitian ini bertujuan untuk mengetahui dampak cashback Gopay terhadap minat beli para konsumen di Kota Bogor. Untuk mendapatkan data, peneliti menggunakan metode kuesioner yang diberikan kepada 150 orang konsumen di Kota Bogor dengan teknik simple random sampling. Pada penelitian ini, analisis yang digunakan adalah analisis kuantitatif. Analisis kuantitatif mencakup uji validitas, uji reliabilitas, teknik analisis regresi linier sederhana, analisis koefisien determinasi (R2), dan uji parsial. Hasil dari analisis regresi linier sederhana menunjukkan adanya pengaruh positif sebesar 1,441. Dalam uji parsial, diperoleh nilai signifikansi sebesar 0,000 yang lebih kecil dari 0,05. Dari uji koefisien determinasi, diketahui bahwa sebesar 92,8% minat beli konsumen dipengaruhi oleh cashback Gopay. Dengan demikian, dapat disimpulkan bahwa cashback Gopay memiliki pengaruh yang signifikan terhadap minat beli konsumen di Kota Bogor.
Pengaruh Harga, Kualitas Produk, Citra Merek dan Promosi terhadap Keputusan Pembelian Smartphone Merek Oppo dengan Kepuasan Konsumen sebagai variabel Mediasi(Studi Kasus pada Mahasiswa Universitas Nusa Bangsa) Saputra, Muhamad Riko Yanwar; Nia Sonani; Rumna, Rumna
Journal of Management and Bussines (JOMB) Vol. 7 No. 5 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ee7xga58

Abstract

This study aims to analyze the influence of price, product quality, brand image, and promotion on Oppo smartphone purchase decisions, with consumer satisfaction as a mediating variable among students at Nusa Bangsa University. The research method used a quantitative approach with a causal associative approach. The sample consisted of 147 respondents selected using purposive sampling. The research instrument, a Likert-scale questionnaire, was then tested for validity and reliability. Data analysis was performed using multiple linear regression and a mediation test using SPSS version 25. The results showed that price, product quality, brand image, and promotion had a positive and significant influence on purchase decisions. Furthermore, price, product quality, brand image, and promotion also significantly influenced consumer satisfaction. Furthermore, consumer satisfaction was shown to act as a mediating variable in strengthening the relationship between price, product quality, brand image, and promotion on purchase decisions. These findings confirm that a marketing strategy that emphasizes a combination of competitive pricing, superior quality, a strong brand image, and appropriate promotion can increase consumer satisfaction and purchase decisions.   Keywords: Price, Product Quality, Brand Image, Promotion, Consumer Satisfaction
Impact of Price Perception, Service Quality, and Brand Image on Customer Satisfaction in Hajj And Umrah Travel Services Permata, Shynta; Susanto, Heri; Rumna, Rumna
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5324

Abstract

This study aims to examine and analyze the Perception of Price, Service Quality, and Brand Image on Customer Satisfaction of Hajj and Umrah Travel. The sample used in this study is Bawazier Travel PT. Sutan Alzahira Wisata. Data were collected using a census method and analyzed using multiple linear regression. Based on this study, it can be concluded that Bawazier Travel customer satisfaction is significantly influenced by price perception, service quality, and brand image. Respondents showed a high level of satisfaction with prices commensurate with benefits, satisfactory service, and Bawazier Travel's reputation as a trusted Umrah travel. Perceptions of reasonable prices, friendly and timely service quality, and a positive brand image also play a major role in increasing customer satisfaction. Therefore, to maintain and increase satisfaction, Bawazier Travel needs to continue to offer competitive prices, maintain service quality, and strengthen its brand image in the eyes of customers.
Co-Authors Ade Ayu Oksari Devy Susanty Fitriyani, Nunik Ina Gladys Ayu Paramita Kusumah Wardhani Harmoko Sukayat Hedar Rusman Heri Susanto Hutagaol, Ricson Pemimpin I Gusti Ayu Manik Widhyastini Isbandriyati Mutmainah Nia Sonani Noorfallah, Hiysman Permata, Shynta Saputra, Muhamad Riko Yanwar