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Pentingnya Penggunaan Labeling Dalam Meningkatkan Pemasaran Dan Produksi Bagi Produk Olahan Ibu Rumah Tangga Di Dusun Medas Rusminah HS; Hilmiati; M. Ilhamudin; Mukmin Suryatni; Wahyunadi
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 3 (2025): Juli-September 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i3.12878

Abstract

Pengabdian kepada masyarakat ini berjudul “Pentingnya Penggunaan Labeling Dalam Meningkatkan Pemasaran Dan Produksi Bagi Produk Olahan Ibu Rumah Tangga Di Dusun Medas ”. Bertujuan untuk memberikan penyuluhan dan bimbingan kepada para pelaku usaha produk olahan untuk dapat mengembangkan usahanya secara effektif dan effisien dan memberikan penyuluhan dan bimbingan tentang pentingnya pemberian labeling pada produk olahan yang dihasilkan dalam rangka meningkatan pemasaran dan produksi , guna peningkatan pendapatan. Kegiatan pengabdian pada Masyarakat ini dilaksanakan pada hari Sabtu , 17 Mei 2025. Metode yang digunakan dengan ceramah, tanya jawab dan bimbingan. Evaluasi dilakukan dengan mengamati disiplin dan antusias peserta dalam mengikuti kegiaatan , menilai pelaksanaan diskusi yang berlangsung terutama pertanyaan-pertanyaan yang diajukan oleh masing-masing peserta. Disamping itu juga pada akhir pelaksanaan, tim meminta kritik dan saran dari peserta tentang pelaksanaan kegiatan termasuk materi yang diberikan, metode yang digunakan serta kesiapan tim dalam memberikan penyuluhan.Target luaran dari pengabdian kepada Masyarakat ini terdiri atas luaran wajib dan luaran tambahan. Target luaran wajib adalah publikasi ilmiah dalam jurnal pengabdian yang ber-ISSN yang dipublikasikan dalam Repository Universitas Mataram. Sementara luaran tambahan seminar Nasioanal PEPADU dan pernyataan
Pengaruh Persepsi Harga, Lokasi dan Fasilitas Terhadap Keputusan Pembelian Pada Perumahan Unram Residence PT. Varindo Lombok Inti Deny zulfan Husaini; Rusminah HS
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1119

Abstract

The purpose of this study is to determine the effect of price perception, location, and facilities on consumers' decisions to purchase houses at Unram Residence. This study is based on fierce competition in the property market and high demand for housing in Mataram City, especially around Mataram University. This study employs a quantitative and associative approach. After collecting data through a questionnaire administered to 60 individuals who purchased homes at Unram Residence, multiple linear regression was conducted using Microsoft Office Excel and Statistical Product and Service Solution (SPSS) software. The results indicate that price perception, location, and facilities partially influence consumers' purchasing decisions at Unram Residence. Recommendations for PT. Varindo Lombok Inti include optimizing pricing, location, and facility strategies through dynamic and sustainable approaches. Future researchers are advised to expand the study by exploring psychological factors, brand perception, and the influence of social media for a more comprehensive understanding of purchasing decisions.
The Influence of Online Customer Reviews and Online Customer Ratings on Purchasing Decisions for Cosmetic and Skincare Products via Sociolla E-Commerce Intan Rizkia; Rusminah HS
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9563

Abstract

The purpose of this study is to determine the influence of online customer reviews and online customer ratings on purchasing decisions for cosmetic and skincare products through Sociolla E-Commerce. This type of causal quantitative research uses PLS-SEM, with a population of Sociolla consumers in Mataram and a sample of 100 respondents through purposive sampling. The instrument in the form of a 5-point Likert questionnaire was analyzed with SmartPLS after validity and reliability tests. The results of the study indicate that online customer reviews have a positive and significant effect on purchasing decisions, online customer ratings are also proven to have a positive and significant effect on purchasing decisions. Online customer reviews and online customer ratings have a contribution of 0.633 and an adjusted R-square of 0.626 or 62.6% in forming purchasing decisions and the remaining 36.7% is determined by other variables outside the research model.
Penguatan Tata Kelola Desa Digital Melalui Optimalisasi Sistem Informasi Desa (SID) di Desa Anjani Rusminah HS; Rizalulhuda; Husnul Hatimah; Astry Afriliana; Vika Mustika Putri; Tania Aulina Setiawan; Karmila Junida Urfah; Rohan Jayadi; Lalu Muhammad Noval Adipratama; Dewi Saltika; M Ihsanuddin
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.14612

Abstract

The development of digital technology in the Industrial Revolution 4.0 era requires village governments to adapt in data management and public services. However, many villages, including Anjani Village in Suralaga District, East Lombok, still use manual administration systems, resulting in slow, error-prone services and data-driven planning. This activity aims to strengthen digital village governance by optimizing the Village Information System (SID) with a participatory approach involving BAPEDA, village governments, KKN students, and the community. The activity stages include an initial survey, data collection from 17 hamlets, data processing and standardization according to BAPEDA standards, and input into the OpenSID website. The result is a more accurate, structured, and easily accessible village database, thereby increasing service effectiveness, supporting data-driven planning, and encouraging transparency and accountability in village government.