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All Journal YUME : Journal of Management Jurnal Ekonomi Manajemen E-JRM
Arsyianto, Muhammad Tody
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Pengaruh Penapatan Manfaat Dan KemudahanTerhadap Minat Penggunaan Shopee Paylater Pada Mahasiswa Unisma Fakultas Ekonomi Dan Bisnis 2020 Rohmah, Dikri Minatur; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to determine the effect of income benefits and convenience on interest in using Shopee PayLater among students at the Faculty of Economics and Business at the Islamic University of Malang class of 2020. And the sample used in this research consisted of 80 students. The data collection technique for this research uses a questionnaire and the data analysis method used is multiple linear regression analysis. The results of this research show that. The results of this research show that income benefits and convenience have a significant effect on interest in using Shopee Paylater among students at the Islamic University of Malang, Faculty of Economics and Business, class of 2020.Keywords: Income Benefits And Ease Of Use Interest
Pengaruh Pemanfaatan E-Commerce, Harga, dan Promosi Terhadap Minat Beli Konsumen ( Studi Pada Pelanggan Toko Roti Hilda Bakery Kota Batu) Rosaliana, Hilda Angeningtyas; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to examine and explain the effect of e-commerce utilization, price, and promotional intensity on consumer buying interest in bakeries in Batu City, a case study of customers of Hilda Bakery in Batu City. The number of samples that were successfully collected was 75 respondents. While the analysis tool used is Multiple Linear Regression using SPSS. The results of this study are e-commerce, price, and promotional intensity simultaneously affect purchasing decisions and e-commerce has a significant positive effect on consumer buying interest, price has an effect on consumer buying interest while promotional intensity has no significant effect on consumer buying interest. Keywords: E-commerce, Price, Promotion Intensity, Consumer Purchase Intention
KEPUTUSAN PEMBELIAN PAKAIAN ONLINE PADA MAHASISWA DILIHAT DARI LIFESTYLE DAN KEMATANGAN EMOSI Arsyianto, Muhammad Tody; Sinollah, Sinollah -
Jurnal Ekonomi Manajemen Vol 7, No 1 (2021): Mei 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v7i1.2077

Abstract

ABSTRACTThis study aims to see and explain the influence of lifestyle and the maturity of online clothing purchase decisions on students with a sample of 183 people who are carried out by census. To obtain data, the study used questionnaires and interviews. As for data analysis using multiple regression analysis. Based on the results of the study, it shows that lifestyle and maturity have a significant effect on students' online clothing purchase decisions. A greater influence of lifestyle shows that online shopping for students who are already a lifestyle to adapt to social conditions in order to meet the need to unite and socialize with others, especially those related to self-image to reflect on their social status.Keywords: online purchase decisions; lifestyle; emotional maturity.ABSTRAKPenelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh lifestyle dan kematangan emosional terhadap keputusan pembelian pakaian online pada mahasiswa dengan sampel sebanyak 183 orang yang dilakukan secara sensus. Untuk memperoleh data, penelitian ini menggunakan kuesioner dan wawancara. Adapun untuk analisis data menggunakan analisis regresi berganda. Berdasarkan hasil penelitian menunjukkan bahwa lifestyle dan kematangan emosional berpengaruh signifikan terhadap keputusan pembelian pakaian online mahasiswa. Pengaruh lebih besar oleh lifestyle yang menunjukkan bahwa belanja online bagi mahasiswa sudah merupakan gaya hidup untuk beradaptasi dengan kondisi sosial dalam rangka memenuhi kebutuhan untuk menyatu dan bersosialisasi dengan orang lain khususnya yang berkaitan dengan citra diri untuk merefleksikan status sosialnya.Kata Kunci: keputusan pembelian online; gaya hidup; kematangan emosional.
Implementasi Konsep Wisata Berbasis Komunitas (CBT) pada Pembentukan Desa Wisata Sumberdem Arsyianto, Muhammad Tody
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8333

Abstract

AbstrakDesa Wisata Sumberdem terletak di Kecamatan Wonosari, Kabupaten Malang. Desa ini terletak di lereng Gunung Kawi, yang dikenal sebagai lokasi yang memiliki potensi untuk dikembangkan menjadi tujuan wisata. Pemerintah daerah mendukung pembentukan Desa Wisata dan optimis bahwa desa ini akan menawarkan peluang yang luar biasa untuk pengembangan masyarakat dan peningkatan ekonomi. Penelitian ini mengidentifikasi karakteristik yang memfasilitasi transisi Desa Sumberdem menjadi tujuan wisata. Peneliti bertujuan untuk menganalisis evolusi Desa Wisata Sumberdem. Penulis menggunakan metode wawancara dan dokumentasi sebagai strategi pengumpulan data dalam penelitian ini. Wawancara dilakukan secara sistematis dengan menggunakan pertanyaan yang telah disiapkan sebelumnya untuk para partisipan. Peneliti menggunakan pendekatan analisis SWOT dan PEST untuk memperkuat data. Selanjutnya, peneliti menggunakan metode triangulasi sumber untuk menilai keabsahan data. Penelitian ini berujung pada strategi pengembangan desa wisata yang mengidentifikasi kemungkinan dan risiko dari sumber internal dan eksternal. Analisis penelitian ini mengkaji dampak potensial dan prospek masa depan dari penelitian ini. Desa Sumberdem memiliki banyak potensi, termasuk perkebunan kopi, hutan bambu, sumber mata air, dan peternakan kambing, di samping aspek sosial dan budaya seperti kesenian dan tradisi masyarakat. Temuan penelitian menunjukkan bahwa Desa Wisata Sumberdem membutuhkan bantuan dari berbagai pemangku kepentingan untuk memformalkan statusnya sebagai tujuan wisata yang sah dan untuk meningkatkan pelatihan dan pengembangan bagi Pokdarwis dan penduduk setempat.Kata Kunci: Potensi; Pengembangan; Desa Wisata.
Pengaruh Digitalisasi Terhadap Link and Match Mahasiswa dalam Mencari Pekerjaan (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2021) Akmal, Ahmad Mustahiq; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research examines the effect of digitalization on the alignment between students and job opportunities. Using a quantitative approach, it employs a Likert scale to assess responses from 87 purposively selected participants. Primary data was collected through questionnaires distributed via Google Forms and analyzed using validity and reliability tests, simple regression analysis, hypothesis testing, and the coefficient of determination test in SPSS 26. The results indicate that digitalization plays a significant role in strengthening this alignment, improving the match between students' skills and labor market demands, and enhancing their employment prospects.  Keywords: Digitalization, Link and Match, Job Matching. 
Pengaruh Brand Image, Tagline dan Emotional Branding Terhadap Keputusan Pembelian Sepatu Nike Pada Mahasiswa FEB Unisma Muslimin, Nurul; Hidayati, Nur; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Brand Image, Tagline, and Emotional Branding on the purchasing decision of Nike shoes among students of the Faculty of Economics and Business at the Islamic University of Malang. The research population consists of students from the FEB Unisma who use Nike shoes, with a sample of 87 respondents selected using purposive sampling. The data analysis method employed in this study is multiple linear regression. The results show that, Brand Image, Tagline, and Emotional Branding have a positive and significant influence on the purchasing decision of Nike shoes. Keywords: Brand Image, Tagline, Emotional Branding, Purchasing Decision, Nike Shoes
Peran Green Marketing Dan Kualitas Green Product Terhadap Loyalitas Konsumen Produk Le Minerale: Analisis Mediasi Brand Trust Di Kota Batu Irawati, Khusnul; Alrasyid, Harun; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to examine the impact of green marketing and green product quality on consumer loyalty to Le Minerale products in Batu City, with brand trust serving as a mediating factor. Along with increasing consumer awareness of environmentally friendly products, companies need to implement sustainable marketing strategies that not only increase brand trust but also maintain customer loyalty. This research employs a quantitative approach using the Partial Least Square (PLS-SEM) method to analyze the relationships between variables. The results showed that green marketing and green product quality have a significant effect on brand trust, which then acts as a mediating variable in increasing consumer loyalty. These findings provide insights for companies in designing sustainability-based marketing strategies to strengthen competitiveness in the mineral water market in Indonesia. Keywords : Green Marketing, Kualitas Green Product, Brand Trust, Loyalitas Konsumen
Pengaruh Electronic Word of Mouth, Web Quality, Online Costumer Review, dan Reputasi Terhadap Keputusan Pembelian Situs Online Tokopedia di Malang Amanda, Nina Septira Putri; Rizal, Mohammad; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The result  show that the influence of  Web quality reputation variables is very significant, consumers believe that website quality can affect consumers and potential consumers to continue transacting and make it easier to buy, reputation is also very influental because with the image, consumers believe that this store or online site is guaranteed in terms of quality and quantity, in contrast to the Electronic Word of Mouth and Online Costumer Review variables, consumers are less confident because there is   no real evidence, only  reviews from consumers who have bought and given bad reviewa are presented. Keywords:  Electronic Word Of Mouth, Reputation,  Tokopedia,  Web Quality, Online Costumer 
Pengaruh Lingkungan Kerja, Beban Kerja, dan Kepuasan Gaji Terhadap Kinerja Karyawan (Studi Kasus Pada Jack Runner Roastery di Kota Bandung) Pratiwi, Dinda Intan; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the Jack Runner Roastery coffe shop in Bandung, this research investigates how the work environment, workload, and salary satisfaction influence employee performance. This research was conducted quantitatively using multiple linear regression analysis. Data was collected through questionnaires distributed to 32 staff members as research samples. The research result show that employee performance is significantly influenced by the work environment, workload and salary satisfaction. This shows that these elements increase the productivity and effectiveness of employee performance.These findings have implications for company management in developing better strategies to improve employee performance. A more comprehensive approach is needed in managing human resources, including increasing employee motivation and welfare. In addition, this researcher contributes to the human resource management literature by showing that work environment, workload and salary satisfaction are important factors in increasing productivity. Future research is recommended to examine other factors such as leadership and organizational culture that may further influence employee performance in the service industry.  Keywords : Work Environment, Workload, Salary Satisfaction, Employee Performance, Jack Runner Roastery
Pengaruh Sosial Media Marketing, Electronic Word Of Mouth ( Ewom ) , Dan Konten Marketing Terhadap Keputusan Pembelian Skincare Skintific ( Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2021 ) Al Amin, Rintan Anastasya; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study investigates the impact of social media marketing, electronic word of mouth (eWOM), and content marketing on purchasing decisions for Skintific skincare products among students at the Islamic University of Malang, class of 2021. Using a quantitative approach with a survey method, 60 respondents were selected through non-probability sampling with the snowball technique. Data were collected via questionnaires and analyzed using multiple linear regression. The results show that while all three variables significantly influence purchasing decisions simultaneously, only content marketing has a significant partial effect, whereas social media marketing and eWOM do not. These findings highlight content marketing as the key factor driving consumer purchasing behavior for Skintific. Therefore, companies should focus on optimizing content marketing strategies to enhance product appeal and consumer interest. Keywords: Social media marketing, Electronic Word Of Mouth (eWOM), Content marketing, Purchasing decisions, Skintific skincare
Co-Authors Achmad Agus Priyono Afi Rachmat Slamet Akmal, Ahmad Mustahiq Al Amin, Rintan Anastasya Alan, Tri Setyo Budi Alfian Budi Primanto Amanda, Nina Septira Putri Ayodya, Muhammad Vigas Frasta Basalamah, Muhammad Ridwan Berlianto, Wildan Pramestia Nur Fa’iqoh, Fina Hilyah Halimah, Istik Noor Harun Alrasyid Irawati, Khusnul Isnulsari, Melly Karima, Isnaini Khalikussabir, Khalikussabir Khasanah, Nur Uswatun Kumaidah, Siti Mohammad Rizal, Mohammad Muslimin, Nurul Nufus, Yuhyin Nur Hidayati Nurhidayah Nurhidayah Pratiwi, Dinda Intan Purnama, Muhammad Bintang Widya Putra, Satrio Airlangga Putri, Fadilah Adheyanti Arifin Rachma, N. Riski, Riski Rohmah, Dikri Minatur Rois Arifin Rosaliana, Hilda Angeningtyas Sahidah, Putri Nuramrina Saputra, Alfito Mauliddani Sinollah Ula, Jauza’ Nuril Widarko, Agus Yasifah, Siti Ana ‘ Aini, Nur